What if the biggest threat to your real estate business isn’t competition but apathy?

In this episode of Know Like Trust for Real Estate, Christine George sits down with Brittany Hodak, author of Creating Superfans and former Shark Tank entrepreneur, to break down why being “good enough” is the fastest way to be forgotten.

Together, they discuss:

• Why database size doesn’t equal influence
• How to make it easier to refer than forget
• Brittany’s SUPER framework for creating memorable, referral-driven client experiences
• Why consistency is what actually compounds results

This is perfect for the real estate professional who wants to stand out without shouting, build trust without gimmicks, and grow through relationships, not hustle.

Get to know Brittany.

Check out Brittany's Book, Creating Super Fans.

Consider her masterclass specifically for real estate.

Follow Brittany on Instagram.

This replay episode is one every real estate agent needs to hear right now.

AI is everywhere, and depending on who you ask, it’s either going to revolutionize real estate or replace agents altogether. In this conversation, Keith Robinson breaks through the fear, hype, and misinformation to explain what AI is actually changing, and where humans still matter most.

We talk about:

• Why AI is an evolution, not a revolution
• What AI can automate (and what it absolutely can’t)
• Why emotional intelligence, trust, and relationships aren’t going anywhere
• How agents should think about AI as a tool instead of a threat
• Where agents should focus before worrying about the latest tech

In this REPLAY episode, marketing visionary and RealScout CMO Seth Price returns to share what every real estate professional needs to know about AI, branding, and the future of the industry.

Seth breaks down why personal brand matters now more than ever, how AI can 10x an agent’s output, and why strategic systems create sustainable growth. We explore:

• Why the only real differentiator agents have left is their brand
• The mindset shift agents need to survive the AI revolution
• How to uplevel content by “atomizing” it for scale
• The AI tools Seth personally uses (and how he uses them)
• His predictions for how AI will reshape the role of the agent
• The underrated platforms agents should be posting on right now

Seth also shares his three life principles for staying grounded and focused, including how manifestation actually works.

It’s a grounded, practical, inspiring conversation for any agent looking to stand out, stay relevant, and build an unforgettable business in a rapidly evolving market.

Links:

Follow Seth on LinkedIn: https://www.linkedin.com/in/sethkprice/

Find out more about RealScout: https://www.realscout.com/

This week, we’re replaying one of your all-time favorite episodes. In this conversation with Stephanie Alfonso and Dave Charest of Constant Contact, we dig deep into how email newsletters help you understand your clients on a deeper level.

We break down what today’s data can reveal about buying and selling behavior, what types of content trigger engagement, and how to turn newsletters into a strategic advantage instead of another task on your list.

Fractional leadership is changing the way businesses and especially real estate brokerages scale, adapt, and stay profitable. In this episode, Christine talks with Laura O’Connor, collaborative strategist and co-author of The Shift to Fractional Leadership, about how part-time executives are helping organizations grow faster and smarter without the burden of full-time costs.

Here's what you'll learn:

• What fractional leadership is (and isn’t)
• Why it’s taking hold in real estate
• How to know when your brokerage is ready for it
• Common mistakes companies make when hiring a fractional leader

When Katie Couric, Brené Brown, and Glennon Doyle all shared a post about Little Blue Cart, founders Erin Fangmann and Kate Marsh Lord knew they had something special.

In this episode, I talk with Erin and Kate, two military spouses who turned frustration with the status quo into a thriving, purpose-driven business that empowers consumers to shop with their values.

We dig into:

• How Little Blue Cart went viral (without a PR team)
• The power of building a brand around your beliefs
• Why staying true to your mission matters more than growth
• Lessons in partnership, perseverance, and purpose

This episode is a masterclass in leading with authenticity and proof that when your business aligns with your values, everything else falls into place.

Most agents are great at making money but not so great at keeping it. In this episode of Know Like Trust for Real Estate, Christine talks with Amy Chorew, CEO of Curated Learning, about her new program Fiscal Fitness, created with her sister, Maeda, a CPA.

Together, they break down how real estate professionals can turn their closings into lasting wealth through simple, practical systems. Learn how to structure your business, plan for taxes, build a trusted financial team, and start saving, even if it’s just $50 a month.

What makes you different from every other real estate agent in your market? In this episode, I coach Ruth Gramza, an agent from Minneapolis, through creating a clear, authentic value proposition. We unpack how to move past the “icky” feeling of selling yourself, identify your dream client, and build a listing presentation that actually shows how you deliver on your promise. If you’ve struggled to explain your value in a way that resonates, this one’s for you.