What if the biggest threat to your real estate business isn’t competition but apathy?

In this episode of Know Like Trust for Real Estate, Christine George sits down with Brittany Hodak, author of Creating Superfans and former Shark Tank entrepreneur, to break down why being “good enough” is the fastest way to be forgotten.

Together, they discuss:

• Why database size doesn’t equal influence
• How to make it easier to refer than forget
• Brittany’s SUPER framework for creating memorable, referral-driven client experiences
• Why consistency is what actually compounds results

This is perfect for the real estate professional who wants to stand out without shouting, build trust without gimmicks, and grow through relationships, not hustle.

Get to know Brittany.

Check out Brittany's Book, Creating Super Fans.

Consider her masterclass specifically for real estate.

Follow Brittany on Instagram.

This replay episode is one every real estate agent needs to hear right now.

AI is everywhere, and depending on who you ask, it’s either going to revolutionize real estate or replace agents altogether. In this conversation, Keith Robinson breaks through the fear, hype, and misinformation to explain what AI is actually changing, and where humans still matter most.

We talk about:

• Why AI is an evolution, not a revolution
• What AI can automate (and what it absolutely can’t)
• Why emotional intelligence, trust, and relationships aren’t going anywhere
• How agents should think about AI as a tool instead of a threat
• Where agents should focus before worrying about the latest tech

In this REPLAY episode, marketing visionary and RealScout CMO Seth Price returns to share what every real estate professional needs to know about AI, branding, and the future of the industry.

Seth breaks down why personal brand matters now more than ever, how AI can 10x an agent’s output, and why strategic systems create sustainable growth. We explore:

• Why the only real differentiator agents have left is their brand
• The mindset shift agents need to survive the AI revolution
• How to uplevel content by “atomizing” it for scale
• The AI tools Seth personally uses (and how he uses them)
• His predictions for how AI will reshape the role of the agent
• The underrated platforms agents should be posting on right now

Seth also shares his three life principles for staying grounded and focused, including how manifestation actually works.

It’s a grounded, practical, inspiring conversation for any agent looking to stand out, stay relevant, and build an unforgettable business in a rapidly evolving market.

Links:

Follow Seth on LinkedIn: https://www.linkedin.com/in/sethkprice/

Find out more about RealScout: https://www.realscout.com/