This is the season's Best Of, where Christine went back through some of her favorite conversations and pulled together seven tips that really resonated. They're sorted into the three things your whole business runs on: getting people to know you, like you, and trust you.

In the KNOW section, Angie Javier from realtor.com shares the slightly nerve-wracking thing she does when an agent says business has slowed down, Google expert Tasia Custode demystifies the Google Workspace ecosystem, and SEO expert Emily Gertenbach explains why your first-person expertise is the one thing AI can't copy.

In the LIKE section, brand strategist Scott Coligan makes the case for looking outside real estate to stand out, and Marc Davison challenges what you think personal branding really is.

In the TRUST section, happiness expert Valerie Alexander gives you a simple framework for the culture behind your brand, and we close a little closer to home with BKeeperAI co-founders on why human verification is our non-negotiable.

Show Notes

Featured in this episode:

• Angie Javier, (from Ep. 136)
• Tasia Custode, Google expert (from Ep. 137)
• Emily Gertenbach, SEO, EG Creative Content (from Ep. 139)
• Scott Coligan, fractional CMO, Human Experience Method (from Ep. 135)
• Marc Davison, 1000 Watt (from Ep. 134)
• Valerie Alexander, Speak Happiness (from Ep. 138)
• Laura O'Connor and Eric Hunsberger, BKeeperAI co-founders (from Ep. 140)

Chapters:

• 00:00 A look back at the season
• 00:36 Welcome: three sections, seven tips
• 01:30 Angie Javier: can buyers actually find you online?
• 04:42 Tasia Custode: the Google Workspace ecosystem, explained
• 06:46 Emily Gertenbach: why your first-person expertise is the real SEO
• 11:50 A quick word: BKeeperAI early access
• 12:48 Scott Coligan: stand out by looking outside real estate
• 14:37 Marc Davison: the brand assets you're already sitting on
• 19:07 Valerie Alexander: the three things that build trust behind the scenes
• 23:00 Closer to home: BKeeperAI and human verification
• 23:50 Close

Links:

• Subscribe to The SunBeam newsletter
• BKeeperAI

Your website might be beautiful and still not be working. This week, website developer and brand strategist Katy Martin of Joyful Design Co. joins Christine to make a case that surprises a lot of agents: content matters more than color.

Katy shares the simple litmus test for whether your headline is actually unique, why photography is the most important investment you can make in your site, and what a website is even for now that AI answers most questions before someone ever clicks through. You'll also learn how to read the story hiding in your website data, and the one thing to go check on your homepage today.

This conversation will show you how to make your website communicate, connect, and convert.

Visit Katy: https://joyfuldesign.co/

Check out our branding and website collaboration packages: https://www.postandbeamcreative.com/real-estate-branding

Most startup conversations happen after the success. This one's different. I'm sitting down with my two BKeeperAI co-founders, Laura O'Connor and Eric Hunsberger, right in the middle of our launch.

We get into where the idea actually came from (it starts with a box of receipts and a lot of dread), why we built an expense tool with no app to open — just text — and the one thing we decided we'd never compromise on, even though it costs more: real human support.

We also talk about the decision we debated longer than anyone would guess, the difference between tension and conflict on a founding team, and what success actually looks like 12 months from now. If you've ever wanted to build something - or you just dread tax season - this take a listen.