Ambition has been handed to women in one shape. It’s the C-suite, the power suit, the least possible time with loved ones. Neha Ruch, founder of The Power Pause, is pushing back.

Neha was running brand at a tech company when she became a mom and took her foot off the gas. The questions came fast. Won’t you be bored? Are you giving up your ambition? ln 2016, at the height of the ‘Lean In’ era, she started a mom blog that someone at her business school reunion called “cute.” Some women called her ideas anti-feminist. It all became The Power Pause: a movement, a community, and a bestselling book giving a generation of mothers new language for ambition, identity, and the choice to step back without stepping out.

In this episode of It's Called a Re:Brand, Cat owns up to being one of the people who didn't get it at first, until she left her own job. They explore why Neha says women proved their place in the workforce "by pretending we were the same as men," the identity hit that comes when the title goes away, why owning your choice is what makes a pause powerful, the "serious self-study" that builds an identity bigger than any job, and Neha's take on Emma Grede’s controversial return-to-office comments that set the internet on fire. Plus, Neha’s take on the best rebrand of all time (it's Crocs).

It's Called a Re:Brand is a live podcast brought to you by Re:Brand — a women-first professional community of nearly 2,000 members. We talk to the women rebranding themselves and their industries, proving a pivot isn't a failure, it's called a rebrand.

🔗 Join the Re:Brand community: https://www.rebrandcollective.com/join-rebrand
📩 Subscribe to the newsletter: https://www.itscalledarebrand.com/

Amanda Calabrese not only helped redesign the tampon, she also rebranded how we think about it - as high performance game day equipment.

A Stanford-trained engineer and six-time US national champion in surf lifesaving, Amanda co-founded Sequel, the first redesign of the tampon in almost 100 years for athletes and everyone who's ever been let down by their period products. In this episode of It's Called a Re:Brand, she and Cat Canada get into turning a class project into an FDA-cleared product, the identity crisis of losing her spot on the national team, why founder-led content is the girlboss era repackaged, and why women should finally get to say "I'm the best" out loud. Recorded live in front of the Re:Brand community.

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https://www.rebrandcollective.com/join-rebrand
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https://www.itscalledarebrand.com/

Sarah Hollingsworth left a high-velocity career at a tech start-up six months after her daughter was born. What came next wasn't the redemption arc she expected.

In this episode of It's Called a Re:Brand, Sarah gets honest about postpartum depression, the freeway drive that became her wake-up call, and how that pain and difficult moment eventually fueled her to create Poppylist, the baby registry built to offer new parents the agency the industry never gave her.

This is a conversation about the small rebrands hiding inside the big ones around motherhood, identity, mental health, and finally, founding something of her own. Plus, how Sarah accidentally went viral with the help of a resort bartender and a well-timed Olivia Dean song.

It's Called a Re:Brand is a live podcast brought to you by Re:Brand — a women-first professional community of nearly 2,000 members. We talk to the women rebranding themselves and their industries, proving a pivot isn't a failure, it's called a rebrand.

🔗 Join the Re:Brand community: https://www.rebrandcollective.com/join-rebrand
📩 Subscribe to the newsletter: https://www.itscalledarebrand.com/

Franchesca Hashim has left every “dream job” she’s ever had. She spent her career inside some of the most talked-about brands in the world — Airbnb, Everlane, Masterclass — before walking away to co-found Good Weather Skin, a mineral SPF built on a radical idea: sunscreen should feel like a reward, not a chore.

In this episode of It’s Called a Re:Brand, Franchesca gets into what it takes to build a category from scratch, the sign that tells her it’s time to quit, and an unfiltered hot take on why founder-led content might be doing more harm than good.

It’s Called a Re:Brand is a live podcast brought to you by Re:Brand — a women-first professional community of nearly 2,000 members. We talk to the women rebranding themselves and their industries, proving a pivot isn’t a failure, it’s called a rebrand.

🔗 Join the Re:Brand community: https://www.rebrandcollective.com/join-rebrand
📩 Subscribe to the newsletter: https://www.itscalledarebrand.com/

What does it actually take to walk away from Wall Street and start a career on your own terms? Cameron Oaks Rogers has rebranded more times than we can count — from JP Morgan analyst to Freckled Foodie, to mom of THREE, to fully independent host. In this episode of It's Called a Re:Brand, Cameron talks about quitting a high-powered finance career with no safety net, staying on SSRIs through three pregnancies, raising emotionally intelligent boys, and how she landed the Kylie Kelce interview everyone in her DMs was asking for.

This is a conversation about betting on yourself before you have proof it'll work — and doing it again, and again.

In this episode:

• Why Cameron left JP Morgan to cook meals out of her apartment
• Building Freckled Foodie into a career that pays with under 5,000 followers
• Staying on medication through three pregnancies, without shame
• Raising boys as feminist work
• Taking her podcast independent from Dear Media
• Landing Kylie Kelce as a guest
• The Honey Roast: Re:Brand community members share their affirmations for Cameron

It's Called a Re:Brand is a live podcast brought to you by Re:Brand — a women-first professional community of nearly 2,000 members. We talk to the women rebranding themselves and their industries, proving a pivot isn’t a failure, it’s called a rebrand.

🔗 Join the Re:Brand community: https://www.rebrandcollective.com/join-rebrand
📩 Subscribe to the newsletter: https://www.itscalledarebrand.com/

It's about time someone told the truth about women's careers.

Women don't follow linear paths, so why do we keep hearing the same old career stories? Not one rung at a time, not a straight line up a corporate ladder. For many women, a career is missed promotions, motherhood, ambition, burnout, reinvention, and those "let's go for it" moment where courage takes over. It's Called a Re:Brand is the show that finally tells it like it is.

Hosted by Cat Canada — brand strategist, community builder, and founder of the 1,700+ member Re:Brand community, built entirely on word of mouth — this series of live, unscripted fireside conversations with women rebranding themselves and the industries they work in. Founders. Operators. Creatives. Career-changers. Women who took the leap and are done pretending it was easy.

This isn't a networking podcast. It's not a "girlboss" success story reel. It's the real thing: the choices, the fear, the pivots, and the rebrands that came before the highlight reel — from women in business, in tech, in CPG, in brand, in motherhood, and everywhere in between.

What to expect every episode:

• Guests who've rebuilt their careers, their businesses, and their identities, and are willing to talk about how, not just why.
• Unfiltered conversation about the actual mess behind a career pivot — the doubt, the risk, the money conversations nobody has out loud.
• A real, live audience — These conversations are recorded in front of the Re:Brand community, with real reactions and real questions.
• A signature closing segment called the Honey Roast, where the Re:Brand community showers the guest with affirmations, because reinvention deserves celebration, and we need to hear it!

A career pivot isn't a failure -- it's a rebrand!!

Subscribe now so you don't miss a single episode — and follow along on social for behind-the-scenes of building the best community for women rebranding themselves, the guests, the making of the pod, and more!

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Join the Re:Brand Community.

Business and sponsorship inquiries — icarb@rebrandcollective.com

Guest booking inquiries — icarb@rebrandcollective.com

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