Authority is not about being everywhere. It's about owning a small space with absolute clarity and intention.

In this episode of Influential Voices of Authority, Erik K. Johnson welcomes Corinne Gearhart, celebrated dog behavior expert and founder of DoodlePro. Together, they uncover how narrowing your podcast focus unlocks exponential opportunity, positioning you as the go-to authority in your niche.

00:00 "Why Smaller Niches = Greater Authority"

04:18 "Building an Ecosystem, Not Just a Podcast"

07:25 "Tripling Rates Through Authority"

09:25 "Membership, Courses, and Book as Authority Engines"

11:09 "Pre-Selling With Your Body of Work"

12:49 "Becoming the Only Expert in the Category"

15:32 "Launching With Imposter Syndrome and Charting Fast"

18:04 "Podcasts Opening Doors to Industry Idols"

20:05 "Referrals, Relationships, and Compound Connections"

21:37 "Credentials, Confidence, and Authenticity"

22:48 "Guarding Trust and Sponsorship Integrity"

26:02 "Sparking Community Conversation and Bridging Divides"

30:24 "Remembering the Beginner's Questions"

31:27 "SEO Strategy for Podcast Discoverability"

Key Takeaways:

• Niche Down, Level Up

When you try to help everyone, you help no one. Erik and Corinne share how narrowing your focus eliminates competition, builds trust, and makes you not the best in your category—but the only one.

• The Power of Authority Ecosystems

Corinne reveals her ecosystem strategy: podcast episodes feed into memberships, exclusive content, self-study courses, and a best-selling book. This system multiplies authority and ensures prospects see you as the answer before you even meet.

• Build Intimacy and Impact

Listeners who binge your back catalog and know your family's names are already sold. Trust and clarity beat hype. Your podcast and book pre-sell your expertise, building intimate community and engagement.

• Strategic SEO for Discovery

Corinne explains her tactical use of Google Keyword and Ubersuggest to identify common questions from doodle owners and title her episodes to rank high for those searches. Discoverability is foundational—you don't need a huge social media push if your audience can find you where they're searching.

• Authentic Leadership Over Credentials

Imposter syndrome is common, but authority comes from hands-on expertise. Sharing your imperfections builds human connection and loyalty with your audience—people trust realness, not perfection.

Episode Highlights:

• How Corinne tripled her local rates by elevating her authority

• The role of courses, memberships, and books in converting listeners into clients

• Building sustainable growth and community without relying on traditional ads or sponsorships

• Navigating controversy and bridging divides in highly passionate Facebook groups

• Leveraging referrals from industry icons and guests to compound authority

• Using SEO tools to make episodes discoverable for highly specific questions

Ready to turn your podcast from hidden gem into an authority engine?

Grab Corinne's complimentary resource for a calmer morning routine with your dog: https://thedoodlepro.com/morningflow

Connect with Corinne Gearhart:

Website: https://thedoodlepro.com

Next Week:

Join Erik as he sits down with Russ Hedge and learns how mastering multiple podcasts transformed him into a powerhouse connector and niche authority. Don't miss the chance to step deeper into your own authority!

Authority rewards intentionality and clarity. Step into your niche—build your ecosystem—and see how far your podcast can go.

Get Your Podcast Audit

Let me audit your podcast and find the gaps.

Go to www.PodcastTalentCoach.com/coaching, click the button and apply to have a chat with me.

We will uncover your authority positioning problem, develop your plan to succeed, and see how I can help and support you to achieve your podcast goals.

Until next week, step into your authority. We'll see you next time.

Authority in the media isn't about hustle or piling up content. It's about strategic positioning, crystal-clear messaging, and intentionally being seen where it matters.

In this episode of Influential Voices of Authority, Erik K. Johnson welcomes award-winning celebrity cosmetic dentist and PR strategist Dr. Catrise Austin.

Together, they break down the bold steps coaches, consultants, and experts can take to go from overlooked content creators to sought-after authorities by being seen as the media.

00:00 "Building Authority Through Podcasts"

03:57 "Embracing Authority and Impact"

09:02 "Authority Eliminates Hustling"

10:33 "Building a Celebrity Dentist Brand"

12:56 Discovering the Power of Media

17:54 "Podcast Brand Overhaul & Strategy"

21:45 Podcast Promotion and Publicity Tips

23:44 "Be Visible, Be the Expert"

28:46 "Everyday Smile Dental Podcast"

29:41 "Affordable Dental Care Resources"

34:05 "Cardi B Smile Makeover Journey"

37:37 "Build Relationships, Seize Opportunities"

40:50 "7 PR Strategies for Podcasters"

45:06 "Podcast Authority Strategy Audit"

45:49 "Narrowing to Become #1"

Episode Highlights:

• Why hustling and creating more content does NOT equal authority

• How authority is placed by those already in power— and how you can fast-track your recognition by being seen as "media"

• Dr. Catrise Austin's journey from cosmetic dentist to featured expert on Today, Dr. Oz, Jeopardy, and beyond

• The FAME method for transforming your podcast from "just another show" into a magnetic platform

• The crucial difference between promoting your episodes and promoting your expertise

• Real-world case studies of podcasters who broke out of obscurity using PR, lead magnets, and positioning

• Strategies for being instantly identifiable to decision makers and the media on social, your website, and more

• Why intentional connection, the Dream 100, and establishing the right relationships can open doors to top podcast guests, partnerships, and media features

• How treating your podcast as a media outlet unlocks press passes, brand deals, and new revenue opportunities

Key Takeaways:

• More content isn't the answer—intentionally placing your voice in front of the right audience is

• Clarity about your expertise makes the opportunities come to you, rather than you chasing them

• Excellence alone won't get you noticed; authentic positioning and visibility do

• Your "authority assets"—book, blogs, podcast, lead magnets—are critical to being quotable, bookable, and findable

• Relationships are the real catalyst for authority; proximity to the right people accelerates your results

Resources & Free Gift:

Download Dr. Catrise Austin's slides: "7 PR Strategies That Actually Work for Podcasters"

Get clear, quotable, and bookable so media and opportunities come to you:http://forms.celebritybrandingusa.com/podfest

Connect with Dr. Catrise Austin and Celebrity Branding USA:

Website: http://celebritybrandingusa.com

Instagram & LinkedIn: @celebritybrandingusa

Ready to turn your podcast into an authority engine?

You've published the episodes. You've stayed consistent. You know your content is good.

And yet…

• You're not being seen as the authority in your niche

• Your podcast isn't creating the level of influence or opportunity you expected

• People listen—but they don't take action

• And you sound professional… but not unforgettable

The truth?

Consistency alone doesn't create authority. Intentional leadership does.

Turn your podcast into an authority engine and not just more content.

Let me audit your podcast and find the gaps.

We will uncover your authority positioning prcoblem, develop your plan to succeed, and see how I can help and support you to achieve your podcast goals.

Apply for a coaching chat and free podcast audit with Erik K. Johnson athttp://www.PodcastTalentCoach.com/coaching

NEXT WEEK:

Discover how Corinne Gerhardt turbocharged her authority by niching so deep she became the top Google search in her field. Learn the secrets to "getting chosen" as the recognized expert.

A new era begins! After 550 episodes as Podcast Talent Coach, Erik K. Johnson launches Influential Voices of Authority. This is a podcast designed for coaches, consultants, and experts ready to leverage their voice, message and podcast to build trust, attract premium clients and grow their impact.

00:00 "Becoming a Category of One"

03:08 "Podcasting for Profit and Authority"

06:24 "Mastering Influence and Creativity"

09:37 "Becoming an Influential Authority"

13:00 Podcast Success: Strategy & Mentorship

In this episode, Erik shares the story behind the show's transformation and what it truly means to build authority. Building it not just with content, but with context, magnetic personality, and storytelling.

Erik's broadcasting journey started by accident, but his passion for creativity, connection, and helping others flourish has fueled decades of radio and podcasting success.

Why settle for blending in? Erik explains why ads and sponsors create a ceiling and clutter, and how you can instead become a "category of one."

He emphasizes that listeners come for your content, but stay for your context. This includes your unique stories, perspectives, and personality.

Consistency is great, but intentional leadership is what turns your podcast into an authority engine.

Key insights from Erik:

- **It's not about content—it's about context.**

Your voice wrapped in story creates memorable experiences that build trust and lasting relationships.

- **People buy your journey, not your six steps.**

Magnetic personalities make others believe and inspire action by sharing real stories and authentic experiences.

- **Authority isn't achieved by showing up; it's built on leadership and entertainment.**

Listeners want to be entertained and moved, not lectured.

- **Three challenges for podcasters:**

1. Overcomplicating the process: Focus on context, not just content.

2. Lacking a strategy to turn listeners into clients: Erik promises interviews and systems to help you succeed.

3. Having no mentor or clear path: This podcast is your guide, with industry leaders ready to share their secrets.

Erik invites you to let him audit your podcast and discover where your authority positioning falls short. Visit www.PodcastTalentCoach.com/coaching and let Erik help you build your plan to become unforgettable.

**Next episode:**

Tina Dietz of Twin Flames Studios joins Erik to explore how you can transform your podcast into a book, making your content easier to access, more impactful, and cementing your authority faster.

Get your podcast audit at www.PodcastTalentCoach.com/coaching.

Hosted by Erik K. Johnson.

When you create your call to action in your podcast, you need a powerful marketing message. You need to inspire your audience into action.

People buy with emotion. Then they justify that purchase with logic.

Your marketing message needs to stir emotion within your potential clients.

00:00 "Stir Emotions to Attract Clients"

06:11 Corporate Sales Journey Reflection

06:54 Entrepreneurial Challenges and Marketing Insight

12:17 Hewlett Packard's Transformative Culture

14:22 Affordable Marketing Feedback Strategy

17:52 Product Brand Clarity Essentials

22:05 Cheese and Crackers Surprise

25:33 Importance of Market Research

30:05 "Master Your Message Program"

32:01 "Opinion Diversity in Marketing"

36:55 Realtor Specializing in Divorce Sales

39:15 Defining Your Target Audience

41:21 "30 Seconds to Impress"

44:27 "Podcast Coaching Session Offer"

Do you ever feel like your podcast marketing message just isn't landing with your audience? You're crafting awesome content, but somehow your message isn't converting listeners to clients.

This week, I sit down with business strategist Nicki Chang-Powless to dig into the secrets behind creating a compelling, actionable marketing message for your podcast and business.

If you want your audience to grow—and more importantly, move them to action—this episode is tailor-made for you.

Your audience listens for companionship. They aren't downloading your latest episode just to be informed—they want to feel connected, understood, and guided.

If your call to action only shows up at the end of your show, you're missing out! Listeners don't always make it to the last minute.

We break down how to bake your call to action and marketing message throughout your show. This allows you meet your audience where they are and inspire them to take the next step.

It's not about dumping information. It's about creating relatable, emotionally resonant moments that build trust and authority.

In the episode, Nicki drives home the essential truth: if you're marketing to "everyone," you're speaking to no one.

We talk about how getting laser-focused on your target audience changes everything. Imagine you're a massage therapist—what you say to a stressed-out parent versus a retired senior makes all the difference.

Nicki lays out how to tailor your marketing message so it resonates with the exact audience you want to attract.

We dig into practical strategies for clarifying your product brand, refining your offer, and using feedback and collaboration to fine-tune your pitch.

Nicki reveals her biggest lessons from corporate life at Hewlett Packard: the magic of collaboration and consistency. We explore actionable ways you can bring group feedback into developing your marketing message, A/B testing your ideas—without the massive budgets of big brands.

We also talk about the increasing competition for attention in today's digital world. The average prospect needs 62 touchpoints with your brand before they're ready to take action. That's why consistency in your podcast message, branding, and calls to action is more important than ever.

So, how do you make your marketing message truly work? It starts by knowing your audience, articulating your unique value, and making every touchpoint count.

Whether you're working on your website, your 30-second intro, or speaking at a networking event, we share real-world examples and simple frameworks.

Plus, don't miss Nicki's free gift... "How to Impress When You Only Have 30 Seconds". This is perfect for nailing your introduction and getting prospects to lean in and say, "Tell me more!"

Download this resource at www.PodcastTalentCoach.com/impress.

If you're ready to transform your podcast—and your business—by creating a marketing message that inspires action, this episode of Podcast Talent Coach is your blueprint.

And if you want personalized help building your strategy, apply for a free coaching call at www.PodcastTalentCoach.com/apply. Let's start making your message matter!

Are you frustrated trying to grow your audience without breaking through to new listeners? I get it.

You pour your heart into creating incredible content, but it feels like you're stuck talking to the same handful of listeners every week.

GROW YOUR AUDIENCE WITH PODCAST INTERVIEWS

In this episode of Podcast Talent Coach, I dive deep with Liam Austin, co-founder of Talks.Co, to reveal my favorite strategy for audience growth: landing podcast interviews.

Liam will mention it during our conversation. You can get started for free with Talks.co at www.PodcastTalentCoach.com/talks.

To be effective, these guest spots need to put you in front of the right, ready-to-engage audience.

Trust me, guesting isn't just a nice-to-have—it's a must if you want to build influence and turn your podcast into a thriving business.

THE RIGHT PODCASTS

Knowing which shows to target, and how to get booked as a guest, can make or break your growth strategy. Not all podcasts are created equal, and it's a mistake to guest on just any show.

Liam explains why you don't need to focus on competitors; instead, seek out shows that complement what you do and speak directly to your ideal clients. For example, if you're a marketing expert for entrepreneurs, aim for podcasts that help entrepreneurs build businesses, not necessarily marketing podcasts.

You want to get in front of listeners who actually want what you offer, not just more of what you do.

GET THEM TO SAY "YES"

But how do you get hosts to say yes, especially when they're inundated with generic, spammy pitches? You have to show up as the number one choice. That starts with hyper-relevant, personalized outreach—no copy-paste emails!

Build genuine relationships by demonstrating you've listened to their show and understand their audience. And please, whatever you do, don't send cold pitches about unrelated topics.

As I shared in this episode, nothing hurts more than getting pitched a cryptocurrency trader for a podcast about podcasting!

LONG-TERM RELATIONSHIPS

Getting booked is only half the battle. You also need a strategy to bring listeners from that appearance into your own world.

Liam and I break down the power of value-driven call-to-actions.

Always give immense value first. Then, invite listeners to take the next step with a compelling lead magnet.

Whether it's a free checklist, a workshop, or a downloadable resource, the goal should be getting them onto your email list. This is where you have full control and can nurture real relationships beyond social platforms.

GET STARTED

Ready to put this into action? Check out Talks.co, the platform Liam founded to connect podcast guests and hosts quickly and efficiently. Create your (free!) speaker profile and discover shows actively seeking guests right now.

If you're serious about growing your audience, it's time to move beyond waiting for listeners to find you.

Get started: Use my affiliate link at www.PodcastTalentCoach.com/talks to start for free.

As always, if you want personal help refining your content, building relationships, and developing your own podcast growth plan, apply for a coaching call at www.PodcastTalentCoach.com/apply. Let's turn your passion into profit and meaning—because podcasting is the tool, but your impact is the real goal!

Welcome to another episode of Podcast Talent Coach! This week, we're diving deep into the art of stage presence and how to become truly magnetic—no matter your platform.

MAGNETIC STAGE PRESENCE

On this episode, I am joined by special guest Monique McDonald, the "Magnetic Voice Mentor". Monique is an award-winning, Grammy-nominated opera singer turned international speaker and coach.

00:00 "Commanding Presence and Influence"

04:02 Embrace Authentic Presence

07:29 Harness Your Unique Origin Story

13:42 Tony Robbins: Inspiration Amid Challenges

14:50 Empowering Voices for Stage Presence

19:25 Multilingual Recital Singer's Impact

23:49 "Tosca Performance for Royalty"

27:54 From Performer to Entrepreneur

30:33 Preparing Energy for Visibility

35:00 Overcoming Stage Fright

37:19 "Overcoming Fear of Isolation"

39:13 Magnetic Speaker Visibility Kit

42:44 Personalized Goal-Setting Session

UNLEASH YOUR STAGE PRESENCE

You're working so hard to deliver value with every episode, but if you're not connecting deeply with your audience, all that hard work may be falling flat. On this episode of Podcast Talent Coach, we get laser-focused on what it really takes to become magnetic and unforgettable—no matter your platform.

Whether you're on a podcast mic, YouTube camera, summit stage, or even a one-on-one call, your stage presence is the true game-changer. Let's dive into how your authentic story and presence—not just your content—move people into action.

BUILDING MAGNETIC PRESENCE STARTS WITH INTENTION

It's not about simply sharing great trivia or being perfectly polished. Your audience wants someone real, someone whose energy shines through every word and every moment.

I share exactly why focusing on your story — your origin, your principles, your "why" — is essential for creating that spark. Lean into your real experiences.

Use your own story as a filter for your content. When you do, people connect to your message and become committed followers, not just passive listeners.

LESSONS WITH MONIQUE MCDONALD — TURN YOUR VOICE INTO YOUR SUPERPOWER

This week, I'm joined by the phenomenal Monique McDonald—the "Magnetic Voice Mentor." Her journey is a masterclass in turning personal loss and transformation into a mission to help entrepreneurs and speakers shine.

From performing for royalty around the globe to finding her voice as a coach, Monique reveals how true stage presence starts with energetic preparation and a willingness to let your authentic self come through.

In this conversation, she gives us actionable tips for preparing your mind, body, and emotions for any "stage". Her tips include how the power of breath and body language can set you apart.

PRACTICAL TOOLS FOR EVERY PODCASTER AND SPEAKER

Packed in this episode are concrete ways you can quickly ramp up your own presence. Stand up and smile—even when no one can see you!

From harnessing the sound of your smile to owning your backstory, these tools are designed to help you command a room of any size. If you've ever struggled with "imposter syndrome" or nerves before stepping up to the mic, you'll find Monique's perspective on fear, preparation, and focus liberating.

NEXT LEVEL VISIBILITY WITH THE MAGNETIC SPEAKER VISIBILITY KIT

Ready to stop hiding and start radiating confidence on every platform? Monique has created the Magnetic Speaker Visibility Kit. This is a free 10-day journey full of her most effective exercises and vocal techniques, designed just for leaders like you.

Monique's bundle helps you prepare your energy to be seen and heard in every situation—from podcasts to presentations and beyond. Get her kit at www.PodcastTalentCoach.com/Monique. Start stepping boldly into your next level of influence and significance.

If you want my help one-on-one, head to https://podcasttalentcoach.com/strategy-call/ to get started building unstoppable stage presence today!