Authority is not about being everywhere. It's about owning a small space with absolute clarity and intention.

In this episode of Influential Voices of Authority, Erik K. Johnson welcomes Corinne Gearhart, celebrated dog behavior expert and founder of DoodlePro. Together, they uncover how narrowing your podcast focus unlocks exponential opportunity, positioning you as the go-to authority in your niche.

00:00 "Why Smaller Niches = Greater Authority"

04:18 "Building an Ecosystem, Not Just a Podcast"

07:25 "Tripling Rates Through Authority"

09:25 "Membership, Courses, and Book as Authority Engines"

11:09 "Pre-Selling With Your Body of Work"

12:49 "Becoming the Only Expert in the Category"

15:32 "Launching With Imposter Syndrome and Charting Fast"

18:04 "Podcasts Opening Doors to Industry Idols"

20:05 "Referrals, Relationships, and Compound Connections"

21:37 "Credentials, Confidence, and Authenticity"

22:48 "Guarding Trust and Sponsorship Integrity"

26:02 "Sparking Community Conversation and Bridging Divides"

30:24 "Remembering the Beginner's Questions"

31:27 "SEO Strategy for Podcast Discoverability"

Key Takeaways:

• Niche Down, Level Up

When you try to help everyone, you help no one. Erik and Corinne share how narrowing your focus eliminates competition, builds trust, and makes you not the best in your category—but the only one.

• The Power of Authority Ecosystems

Corinne reveals her ecosystem strategy: podcast episodes feed into memberships, exclusive content, self-study courses, and a best-selling book. This system multiplies authority and ensures prospects see you as the answer before you even meet.

• Build Intimacy and Impact

Listeners who binge your back catalog and know your family's names are already sold. Trust and clarity beat hype. Your podcast and book pre-sell your expertise, building intimate community and engagement.

• Strategic SEO for Discovery

Corinne explains her tactical use of Google Keyword and Ubersuggest to identify common questions from doodle owners and title her episodes to rank high for those searches. Discoverability is foundational—you don't need a huge social media push if your audience can find you where they're searching.

• Authentic Leadership Over Credentials

Imposter syndrome is common, but authority comes from hands-on expertise. Sharing your imperfections builds human connection and loyalty with your audience—people trust realness, not perfection.

Episode Highlights:

• How Corinne tripled her local rates by elevating her authority

• The role of courses, memberships, and books in converting listeners into clients

• Building sustainable growth and community without relying on traditional ads or sponsorships

• Navigating controversy and bridging divides in highly passionate Facebook groups

• Leveraging referrals from industry icons and guests to compound authority

• Using SEO tools to make episodes discoverable for highly specific questions

Ready to turn your podcast from hidden gem into an authority engine?

Grab Corinne's complimentary resource for a calmer morning routine with your dog: https://thedoodlepro.com/morningflow

Connect with Corinne Gearhart:

Website: https://thedoodlepro.com

Next Week:

Join Erik as he sits down with Russ Hedge and learns how mastering multiple podcasts transformed him into a powerhouse connector and niche authority. Don't miss the chance to step deeper into your own authority!

Authority rewards intentionality and clarity. Step into your niche—build your ecosystem—and see how far your podcast can go.

Get Your Podcast Audit

Let me audit your podcast and find the gaps.

Go to www.PodcastTalentCoach.com/coaching, click the button and apply to have a chat with me.

We will uncover your authority positioning problem, develop your plan to succeed, and see how I can help and support you to achieve your podcast goals.

Until next week, step into your authority. We'll see you next time.

Authority in the media isn't about hustle or piling up content. It's about strategic positioning, crystal-clear messaging, and intentionally being seen where it matters.

In this episode of Influential Voices of Authority, Erik K. Johnson welcomes award-winning celebrity cosmetic dentist and PR strategist Dr. Catrise Austin.

Together, they break down the bold steps coaches, consultants, and experts can take to go from overlooked content creators to sought-after authorities by being seen as the media.

00:00 "Building Authority Through Podcasts"

03:57 "Embracing Authority and Impact"

09:02 "Authority Eliminates Hustling"

10:33 "Building a Celebrity Dentist Brand"

12:56 Discovering the Power of Media

17:54 "Podcast Brand Overhaul & Strategy"

21:45 Podcast Promotion and Publicity Tips

23:44 "Be Visible, Be the Expert"

28:46 "Everyday Smile Dental Podcast"

29:41 "Affordable Dental Care Resources"

34:05 "Cardi B Smile Makeover Journey"

37:37 "Build Relationships, Seize Opportunities"

40:50 "7 PR Strategies for Podcasters"

45:06 "Podcast Authority Strategy Audit"

45:49 "Narrowing to Become #1"

Episode Highlights:

• Why hustling and creating more content does NOT equal authority

• How authority is placed by those already in power— and how you can fast-track your recognition by being seen as "media"

• Dr. Catrise Austin's journey from cosmetic dentist to featured expert on Today, Dr. Oz, Jeopardy, and beyond

• The FAME method for transforming your podcast from "just another show" into a magnetic platform

• The crucial difference between promoting your episodes and promoting your expertise

• Real-world case studies of podcasters who broke out of obscurity using PR, lead magnets, and positioning

• Strategies for being instantly identifiable to decision makers and the media on social, your website, and more

• Why intentional connection, the Dream 100, and establishing the right relationships can open doors to top podcast guests, partnerships, and media features

• How treating your podcast as a media outlet unlocks press passes, brand deals, and new revenue opportunities

Key Takeaways:

• More content isn't the answer—intentionally placing your voice in front of the right audience is

• Clarity about your expertise makes the opportunities come to you, rather than you chasing them

• Excellence alone won't get you noticed; authentic positioning and visibility do

• Your "authority assets"—book, blogs, podcast, lead magnets—are critical to being quotable, bookable, and findable

• Relationships are the real catalyst for authority; proximity to the right people accelerates your results

Resources & Free Gift:

Download Dr. Catrise Austin's slides: "7 PR Strategies That Actually Work for Podcasters"

Get clear, quotable, and bookable so media and opportunities come to you:http://forms.celebritybrandingusa.com/podfest

Connect with Dr. Catrise Austin and Celebrity Branding USA:

Website: http://celebritybrandingusa.com

Instagram & LinkedIn: @celebritybrandingusa

Ready to turn your podcast into an authority engine?

You've published the episodes. You've stayed consistent. You know your content is good.

And yet…

• You're not being seen as the authority in your niche

• Your podcast isn't creating the level of influence or opportunity you expected

• People listen—but they don't take action

• And you sound professional… but not unforgettable

The truth?

Consistency alone doesn't create authority. Intentional leadership does.

Turn your podcast into an authority engine and not just more content.

Let me audit your podcast and find the gaps.

We will uncover your authority positioning prcoblem, develop your plan to succeed, and see how I can help and support you to achieve your podcast goals.

Apply for a coaching chat and free podcast audit with Erik K. Johnson athttp://www.PodcastTalentCoach.com/coaching

NEXT WEEK:

Discover how Corinne Gerhardt turbocharged her authority by niching so deep she became the top Google search in her field. Learn the secrets to "getting chosen" as the recognized expert.