Episodi

  • Why I’m "Niching Up" Instead of Niching Down (And Using University Support)
    Oct 12 2026

    Welcome back to The Wheeled Bench!


    This week, I’m being completely transparent about a major hurdle every creator faces: recovering from the emotional sting of a launch that didn't hit expectations, shaking off the self-doubt, and actively rebuilding my confidence through momentum.


    Instead of letting past disappointments freeze me, I’m experimenting with a reverse business model and unique collaborations.


    Tune in to hear about:

    • The "Niching Up" Strategy: Why I’m ignoring standard business advice to niche down, and how I'm starting with a general offering to expand into an interconnected ecosystem of multiple products.
    • ​Digistore24 & Affiliate Marketing: Researching top-performing digital product categories (like health & wellness, and business opps) and getting my productivity courses listed with active affiliate materials.
    • Leveraging University Collaborations via Riipen: How I’m using the Riipen platform to partner with universities—getting smart students to handle my market research and book translation projects.
    • The Next Milestone: Finalising the core professional development course modules so I can hand over the perfect framework to my university research teams.

    N​o polished lectures—just the honest, week-five documentation of an internal explorer refusing to give up. Let’s figure it out together.


    ✨ Connect with me:

    • My Book: Facing Fear, Finding You (Available now)
    • ​My First Course: The Consistent Wellness Playbook is out now
    • Subscribe to follow the messy, real-time evolution of an independent IP business!


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    17 min