Why I’m "Niching Up" Instead of Niching Down (And Using University Support)
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Welcome back to The Wheeled Bench!
This week, I’m being completely transparent about a major hurdle every creator faces: recovering from the emotional sting of a launch that didn't hit expectations, shaking off the self-doubt, and actively rebuilding my confidence through momentum.
Instead of letting past disappointments freeze me, I’m experimenting with a reverse business model and unique collaborations.
Tune in to hear about:
- The "Niching Up" Strategy: Why I’m ignoring standard business advice to niche down, and how I'm starting with a general offering to expand into an interconnected ecosystem of multiple products.
- Digistore24 & Affiliate Marketing: Researching top-performing digital product categories (like health & wellness, and business opps) and getting my productivity courses listed with active affiliate materials.
- Leveraging University Collaborations via Riipen: How I’m using the Riipen platform to partner with universities—getting smart students to handle my market research and book translation projects.
- The Next Milestone: Finalising the core professional development course modules so I can hand over the perfect framework to my university research teams.
No polished lectures—just the honest, week-five documentation of an internal explorer refusing to give up. Let’s figure it out together.
✨ Connect with me:
- My Book: Facing Fear, Finding You (Available now)
- My First Course: The Consistent Wellness Playbook is out now
- Subscribe to follow the messy, real-time evolution of an independent IP business!
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