We ran the same ads in the same client account twice, and the only thing we changed was telling Meta who should see them.

The first time, we set up interest targeting. The second time, we gave Meta no targeting at all and let it decide for itself.

You’d think that would make things worse...

But the cost per lead dropped by about 30%, because Meta’s AI now reads what your ad says and works out who to show it to. That means your copy and your images end up doing the targeting for you.

In this episode, Terence walks you through the whole strategy we use to fill our clients’ webinars with buyers rather than just signups, using real ad accounts and real ads.

In this episode, you’ll learn:

• Why BROAD TARGETING beat interest targeting in a live client account
• Why we send cold traffic straight to the webinar, and the 3 numbers to check before you spend more
• How to scale your ad spend
• How BLITZVERTISING works
• How to turn a winning image ad into a video ad

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Some months, your webinar does great. Other months, it flops.

And you have no idea why...

Here are the mistakes we see all the time: 1) a new topic every month 2) new slides 3) new angle.

When it flops, you can’t tell which one went wrong.

The clients getting steady results do the OPPOSITE. They run the SAME webinar week after week, month after month. One of our clients has run the same webinar for over 8 years.

What changes is who sees it. New people, brought in with ads.

In this episode, you’ll learn:

• Why changing your webinar topic every month makes it impossible to find out what’s working
• How to choose which webinar to keep
• How to keep the same webinar feeling fresh
• Where to look when attendance, drop-off, the pitch or sales are low, so you know what to fix
• The 10-80-10 RULE

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Think about why you started doing sales calls in the first place...

Someone sees your ad and lands on your page. They don’t know if they can trust you yet.

So they get on a call with you, and ask whether you can deliver what you promised.

That call was there to build trust.

Now think about what a 60 to 90 minute webinar does. You teach, tell your story, show results and answer questions live. All in front of hundreds of people at the same time.

So for a lot of offers, the webinar can now do that trust-building job, and people buy straight from the sales page without ever speaking to you.

Does that mean you should ditch the call?

Not always. In this episode, Terence shows you how to tell the difference.

In this episode, you’ll learn:

• Why your webinar can do the trust-building job a sales call used to do, and when you should keep the call anyway
• Why PROFIT PER ATTENDEE is a better number than close rate when you compare webinars and calls
• The one thing your webinar has to do first
• How to pitch without a calendar link, and handle objections before they build
• What to do about the 80% who don’t buy

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com