Think about why you started doing sales calls in the first place...

Someone sees your ad and lands on your page. They don’t know if they can trust you yet.

So they get on a call with you, and ask whether you can deliver what you promised.

That call was there to build trust.

Now think about what a 60 to 90 minute webinar does. You teach, tell your story, show results and answer questions live. All in front of hundreds of people at the same time.

So for a lot of offers, the webinar can now do that trust-building job, and people buy straight from the sales page without ever speaking to you.

Does that mean you should ditch the call?

Not always. In this episode, Terence shows you how to tell the difference.

In this episode, you’ll learn:

• Why your webinar can do the trust-building job a sales call used to do, and when you should keep the call anyway
• Why PROFIT PER ATTENDEE is a better number than close rate when you compare webinars and calls
• The one thing your webinar has to do first
• How to pitch without a calendar link, and handle objections before they build
• What to do about the 80% who don’t buy

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com