We ran the same ads in the same client account twice, and the only thing we changed was telling Meta who should see them.

The first time, we set up interest targeting. The second time, we gave Meta no targeting at all and let it decide for itself.

You’d think that would make things worse...

But the cost per lead dropped by about 30%, because Meta’s AI now reads what your ad says and works out who to show it to. That means your copy and your images end up doing the targeting for you.

In this episode, Terence walks you through the whole strategy we use to fill our clients’ webinars with buyers rather than just signups, using real ad accounts and real ads.

In this episode, you’ll learn:

• Why BROAD TARGETING beat interest targeting in a live client account
• Why we send cold traffic straight to the webinar, and the 3 numbers to check before you spend more
• How to scale your ad spend
• How BLITZVERTISING works
• How to turn a winning image ad into a video ad

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com