Episodi

  • 095: Sales Right Under Your Nose
    May 24 2026

    "More leads? Yes please. But first - are you losing the ones you already have?"

    For an established business like yours where you’ve already worked with hundreds of clients, there are so many levers available to you right now.

    In this episode I'm walking you through seven real situations where sales are slipping through the cracks of service-based businesses - and what to do about each one.

    By listening [and taking notes], you’ll learn:

    • The micro-moments happening right now in your business where sales exist
    • How to ensure future leads convert at a higher rate, making more out of your marketing
    • How to stop losing the leads you already have

    Instead of throwing more marketing at a leaky bucket, let me show you how to make the right intentional shifts - from the inside out.

    Enjoy!

    For your Complimentary Consultation click here or visit: shannonstone.com.au/consult

    Let's Connect on LinkedIn!

    If you’d like to work together, book your Complimentary Consultation here.

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    31 min
  • 094: Your Business Doesn’t Need a Pivot, It Needs Your Attention
    May 10 2026

    “Selling courses would be so much easier”, so we all think. Whether it’s courses or some other way of doing business, don’t be swayed by what may look easier to do. Every business faces its difficult moments, but that’s not the time to jump ship or make a dramatic change.

    By listening [and taking notes], you’ll learn:

    • How small misalignments end up creating big problems and how to course correct
    • The levers you can focus on to bring more success to your business
    • The truth about the difficulties of business

    Instead of throwing the baby out with the bathwater, let me show you how to make the right intentional shifts in your business.

    Enjoy!

    For your Complimentary Consultation click here or visit: shannonstone.com.au/consult

    Let's Connect on LinkedIn!

    If you’d like to work together, book your Complimentary Consultation here.

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    30 min
  • 093: From Referrals To Generating Your Own Leads And Clients
    Apr 26 2026

    Referrals are proof you’ve built something worth talking about, with strong relationships, a solid reputation, and results that speak for themselves. But, relying on them as your primary source of business is often a passive and unreliant approach that probably doesn't suit the client-acquisition season you’re in.

    By listening [and taking notes], you’ll learn:

    • How to identify what drives your inbound referrals
    • Why we don’t want to abandon referrals, but instead couple them with new strategies
    • The mindset shift required when trying new marketing methods
    • My chosen five ways to start generating leads beyond referrals

    We don’t want to leave your growth to chance - let’s combine something great, with something proactive.

    Mentioned in this epiosde:

    • Episode 83: Established Businesses, These Strategies Are For You - listen here

    Enjoy!

    For your Complimentary Consultation click here or visit: shannonstone.com.au/consult

    Let's Connect on LinkedIn!

    If you’d like to work together, book your Complimentary Consultation here.

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    40 min
  • 092: Marketing That Suits *You*
    Apr 12 2026

    If your marketing leaves you feeling drained, uninspired, confused, or pointless, that's a red flag. With 1000+ ways to market your business, why are you spending your time on the ones you dread?

    There are writers doing videos. Talkers writing blogs. Connectors hiding behind content. Intelligent people dumbing down what they do. People with a lifetime of recognisable results handing their marketing to someone else, dismissing an entire career that could be their greatest strategy.

    In this episode, you'll discover:

    • How to find a marketing approach that was made for *you*
    • Why we need to stop following industry blueprints that work for one but not the other
    • Four marketing archetypes — The Connector, The Teacher, The Talker, The Doer - and how to identify yours
    • How to build a major/minor marketing plan so your energy goes where it actually converts

    Because a strategy you hate is a strategy you'll abandon, again.

    Enjoy!

    For your Complimentary Consultation click here or visit: shannonstone.com.au/consult

    Let's Connect on LinkedIn!

    If you’d like to work together, book your Complimentary Consultation here.

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    36 min
  • 091: The Sales Creation Skill No One Talks About
    Mar 29 2026

    You've got a sales process, you've got reasonable sales skills - you've signed clients before. But there's a third sales skill that nobody talks about, and it's the one that actually turns a static, slow pipeline into real clients.

    In this episode, you'll discover:

    • The three parts of the Sales Triangle and why most people are missing one
    • The benefit of a raw, unpackaged willingness to just go and get sales
    • What "sales mode" actually feels like and how to get into it
    • How strategy can kill the vibe - and what to do instead

    If you've had a tough month and you just want to refill your pipeline, this episode is for you. It will give you permission to approach sales without the overthinking that kills momentum.

    Enjoy!

    For your Complimentary Consultation click here or visit: shannonstone.com.au/consult

    Let's Connect on LinkedIn!

    If you’d like to work together, book your Complimentary Consultation here.

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    30 min
  • 090: Use The 4 Minute Mile For Business
    Mar 9 2026

    The ‘limits’ in business often look like rules, industry norms, and typical conversion rates.

    But many of these limits exist simply because people believe they do.

    In this episode, I share the story of the four-minute mile and how the thinking behind it applies directly to your business - from lead generation, to how you manage your team, to how innovation actually happens.

    As you listen, you’ll learn:

    • How to apply the four-minute mile mindset in business
    • The danger of blindly following metrics, systems, and industry norms
    • How to shift your team to being more results-driven instead of hours-driven

    If you're an established service-based business owner who wants to think bigger, operate differently, and stop being boxed in by conventional thinking, this episode is for you.

    Enjoy!

    For your Complimentary Consultation click here or visit: shannonstone.com.au/consult

    Let's Connect on LinkedIn!

    If you’d like to work together, book your Complimentary Consultation here.

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    33 min
  • 089: Thinking Work Vs. Doing Work
    Feb 15 2026

    Stuck in busy work? Gone down another rabbit hole… again? And now you’re frustrated with yourself?

    You sit down to complete one simple task; write a newsletter, send a proposal, create a case study - and somehow it turns into five other tasks that suddenly feel urgent in order to complete the original task.

    This isn’t a discipline problem. It’s a mode problem.

    In this episode, I break down:

    • The difference between thinking work, translating work, and doing work
    • Why action without clarity creates more noise (not more results)
    • How to increase ROI by giving the right type of attention to the task in front of you
    • A simple process to help you move from stuck → clear → complete, faster and with more impact

    If you’re an established service-based business owner who feels capable but scattered… this will help.

    Enjoy!

    For your Complimentary Consultation click here or visit: shannonstone.com.au/consult

    Let's Connect on LinkedIn!

    If you’d like to work together, book your Complimentary Consultation here.

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    30 min
  • 088: Three Types of Seasons Your Business Could Have This Year
    Feb 1 2026

    Giving ‘title’ to the type of year you intend to have can be so powerful to help you create the focus your business needs to achieve your goals. By labelling it a ‘season’, this can help you follow through on your strategies and stay the course.

    By listening [and taking notes], you’ll learn:

    • How to grow your business in multiple ways, not just by focusing on revenue
    • How different ‘seasons’ operate and why this is a great thing
    • Things to look out for depending what season you’re in

    Enjoy!

    For your Complimentary Consultation click here or visit: shannonstone.com.au/consult

    Let's Connect on LinkedIn!

    If you’d like to work together, book your Complimentary Consultation here.

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    32 min