In this episode of GO4CEO, I sit down with Bobby James, Founder of BoTecha, to challenge one of the most broken assumptions in small and mid-sized business: that IT has to be unpredictable, reactive, and frustrating.

Bobby is leading a new conversation around a simple but powerful belief—SMB IT can be reliable, predictable, and people-centered. His flat-fee, consolidation-first approach flips the traditional IT model on its head, especially for industries like manufacturing, construction, and field services, where downtime, tool sprawl, and surprise invoices directly impact real-world operations. We unpack why most SMBs are stuck in “IT firefighting mode,” how too many disconnected tools create chaos and budget uncertainty, and why true reliability comes from simplification, root-cause engineering, and disciplined system design not more software.

Bobby also shares the philosophy behind Make IT Human, The Simplicity Rebellion, and the Open Uptime Ledger a transparent framework designed to align incentives, improve uptime, and restore trust between IT providers and business leaders.

This conversation is for founders, operators, and CEOs who want: Predictable IT costs with no surprise invoices Fewer disruptions and higher operational uptime Technology that supports people not overwhelms them Systems that scale cleanly as the business grows

If you’re tired of IT being a black box and ready to treat it as a strategic, people-first operational asset, this episode will reshape how you think about technology, leadership, and long-term reliability.

➭ If you found this video valuable, give it a like.➭ If you know someone who needs to see it, share it.➭ Leave a comment below with your thoughts.➭ Add it to a playlist if you want to watch it later. ★☆★ SUBSCRIBE TO MY YOUTUBE CHANNEL: ★☆★• Click Here ➭ https://www.youtube.com/channel/UCY4OPMYLU-Bzl0AAplu-dig?sub_confirmation=1 ► SOCIAL MEDIA • Instagram ➭ https://www.instagram.com/johnpandrade/• https://www.facebook.com/go4ceo• https://www.linkedin.com/in/go4-ceo-493310178/► BUSINESS INQUIRIES ONLY:• Email ➭ john@go4ceo.comHi it's John, thanks for stopping by! This channel is a source for Business Owners and Entrepreneurs to access the best insights and strategies from the greatest minds in the business world. Hope you enjoy this video, find value in it, and most importantly take action from what you learn here! FTC Legal Disclaimer - Some links found in the description box of my videos may be affiliate links, meaning I will make commission on sales you make through my link. This is at no extra cost to you to use my links/codes, it's just one more way to support me and my channel! :)#businesstalk #businessownerinterview #ceointerviews

In this episode, William Davis leadership expert, author, and keynote speaker with nearly four decades of corporate leadership experience, shares deep insights on conscious leadership, organizational transformation, and building high-trust cultures that drive sustainable success.William breaks down:What conscious leadership really means in today’s business environmentHow leaders can shift from managing tasks to inspiring peopleThe mindset and emotional intelligence that fuel long-term transformationPractical strategies to build trust, accountability, and stronger teamsWhy organizational cultures that prioritize humanity outperform othersWhether you’re a CEO, manager, or aspiring leader, this conversation delivers actionable frameworks for leading with empathy, purpose, and impact. 🌟Listen now to unlock leadership lessons rooted in real-world experience and learn how to lead teams that thrive in change.➭ If you found this video valuable, give it a like.➭ If you know someone who needs to see it, share it.➭ Leave a comment below with your thoughts.➭ Add it to a playlist if you want to watch it later. ★☆★ SUBSCRIBE TO MY YOUTUBE CHANNEL: ★☆★• Click Here ➭ https://www.youtube.com/channel/UCY4OPMYLU-Bzl0AAplu-dig?sub_confirmation=1 ► SOCIAL MEDIA • Instagram ➭ https://www.instagram.com/johnpandrade/• https://www.facebook.com/go4ceo• https://www.linkedin.com/in/go4-ceo-493310178/► BUSINESS INQUIRIES ONLY:• Email ➭ john@go4ceo.comHi it's John, thanks for stopping by! This channel is a source for Business Owners and Entrepreneurs to access the best insights and strategies from the greatest minds in the business world. Hope you enjoy this video, find value in it, and most importantly take action from what you learn here! FTC Legal Disclaimer - Some links found in the description box of my videos may be affiliate links, meaning I will make commission on sales you make through my link. This is at no extra cost to you to use my links/codes, it's just one more way to support me and my channel! :)#businesstalk #businessownerinterview #ceointerviews

Christian Le Fler

AJ Cassata

In this episode of the GO4CEO Podcast, John P. Andrade sits down with Chanda Coston, founder of Chanda Co., to unpack what it really takes to build a business that aligns with your life not one that burns you out. Chanda helps women entrepreneurs harness their experience and create businesses that fit their current season, especially after years spent supporting others, serving in demanding roles, or navigating major life transitions. Her journey from military service to the corporate world and into entrepreneurship and coaching gives her a rare, grounded perspective on reinvention, resilience, and sustainable success. Having worked with 100+ women entrepreneurs, Chanda brings practical, actionable guidance not theory.

In this conversation, she shares how to move from overwhelm to clarity by simplifying offers, automating processes, and launching with confidence. In this episode, we cover:

How to gain business clarity during seasons of transition. Why burnout happens and how to design your business to avoid it Turning lived experience into clear, packaged offers Automating and simplifying operations without losing authenticity. Taking intentional action instead of reactive hustle. What it means to build a business that supports your life, not consumes it🎯 This episode is perfect for: Women entrepreneurs navigating reinvention Founders feeling overwhelmed or burned out Professionals transitioning from corporate, military, or caregiving roles Coaches and service-based business owners ready to simplify and scale.

Anyone seeking alignment between business success and personal lifeIf you’re tired of forcing your business to fit someone else’s blueprint and ready to build one that works for you this conversation with Chanda Coston will give you both clarity and confidence to take the next step.

➭ If you found this video valuable, give it a like.➭ If you know someone who needs to see it, share it.➭ Leave a comment below with your thoughts.➭ Add it to a playlist if you want to watch it later. ★☆★ SUBSCRIBE TO MY YOUTUBE CHANNEL: ★☆★

In this episode of the GO4CEO Podcast, John P. Andrade sits down with Forrest K. Derr, Fractional COO, integrator, and operations coach, who helps small and mid-sized business owners regain control, build structure, and scale sustainably.

With over 28 years of experience across industries including tech, SaaS, telecom, construction, and landscaping, Forrest brings a rare blend of hands-on leadership and executive strategy. His career started in retail and warehousing before rising into senior leadership roles where he ran operations, finance, sales, and marketing inside fast-growing tech companies.

Today, through Derr Consulting, Forrest equips founders and leadership teams with proven systems, playbooks, and practical tools to: Eliminate chaos and bottlenecks Build real accountability Delegate with confidence Prepare for future growth or an eventual exit🚨 Forrest reveals how SMBs unknowingly lose up to 30% of their revenue due to inefficiency misaligned operations, leadership bottlenecks, and unclear execution and exactly how to fix it.

In this episode, we cover: The Accountability Gap: how to build a team that delivers without micromanagement Why EOS alone isn’t enough when execution breaks down The Fractional COO advantage vs. hiring full-time How to create playbooks instead of constant fire fighting Preparing your business for sale without burnout The 3 operational blind spots leaders over look How to fire yourself out of daily operations and step fully into the visionary role

🎯 This episode is perfect for: SMB owners scaling past $1MFounders stuck in day-to-day operations Leaders implementing EOS Entrepreneurs planning an exit Anyone tired of being the bottleneck. If you're ready to stop reacting and start leading with clarity, structure, and leverage this episode will change how you operate your business.

➭ If you found this video valuable, give it a like.➭ If you know someone who needs to see it, share it.➭ Leave a comment below with your thoughts.➭ Add it to a playlist if you want to watch it later. ★☆★ SUBSCRIBE TO MY YOUTUBE CHANNEL: ★☆★• Click Here ➭ https://www.youtube.com/channel/UCY4OPMYLU-Bzl0AAplu-dig?sub_confirmation=1 ► SOCIAL MEDIA • Instagram ➭ https://www.instagram.com/johnpandrade/• https://www.facebook.com/go4ceo• https://www.linkedin.com/in/go4-ceo-493310178/► BUSINESS INQUIRIES ONLY:• Email ➭ john@go4ceo.comHi it's John, thanks for stopping by! This channel is a source for Business Owners and Entrepreneurs to access the best insights and strategies from the greatest minds in the business world. Hope you enjoy this video, find value in it, and most importantly take action from what you learn here! FTC Legal Disclaimer - Some links found in the description box of my videos may be affiliate links, meaning I will make commission on sales you make through my link. This is at no extra cost to you to use my links/codes, it's just one more way to support me and my channel! :)#businesstalk #businessownerinterview #ceointerviews

In this episode of the GO4CEO Podcast, John P. Andrade sits down with Tommie Jo Brodie, a powerhouse advisor whose career blends legal expertise, C-suite leadership, and hands-on experience guiding business owners through today’s most complex workplace challenges.Tommie Jo has spent decades working across public, private, and nonprofit sectors, helping organizations navigate compliance, mitigate risk, and build strong, authentic workplace cultures. She’s known for her unique ability to break down complicated topics like ADA, FMLA, and DEI into plain language leaders can actually understand and implement.In this conversation, Tommie Jo shares real-world stories from the front lines, revealing:The biggest compliance mistakes leaders unknowingly makeHow to avoid lawsuits before they happenWhat modern workplace expectations really look like in 2026Practical strategies to build a healthy, high-performing cultureWhy leadership accountability matters more than everIf you're a CEO, founder, HR leader, or executive looking to protect your business while strengthening your culture, this episode delivers tactical insight you can use immediately.🎯 Topics Covered:ADA complianceFMLA best practicesDEI strategy without the fluffRisk management for business ownersLeadership in modern workplacesCulture-building that actually worksThis is a must-listen for leaders who don’t just want to react to problems but prevent them.➭ If you found this video valuable, give it a like.➭ If you know someone who needs to see it, share it.➭ Leave a comment below with your thoughts.➭ Add it to a playlist if you want to watch it later. ★☆★ SUBSCRIBE TO MY YOUTUBE CHANNEL: ★☆★• Click Here ➭ https://www.youtube.com/channel/UCY4OPMYLU-Bzl0AAplu-dig?sub_confirmation=1 ► SOCIAL MEDIA • Instagram ➭ https://www.instagram.com/johnpandrade/• https://www.facebook.com/go4ceo• https://www.linkedin.com/in/go4-ceo-493310178/► BUSINESS INQUIRIES ONLY:• Email ➭ john@go4ceo.comHi it's John, thanks for stopping by! This channel is a source for Business Owners and Entrepreneurs to access the best insights and strategies from the greatest minds in the business world. Hope you enjoy this video, find value in it, and most importantly take action from what you learn here! FTC Legal Disclaimer - Some links found in the description box of my videos may be affiliate links, meaning I will make commission on sales you make through my link. This is at no extra cost to you to use my links/codes, it's just one more way to support me and my channel! :)#businesstalk #businessownerinterview #ceointerviews

In this episode of the GO4CEO Podcast, John P. Andrade sits down with George Essex, founder of BRANDED, to unpack how he scaled a B Corp marketing agency into a multi-million-dollar business in under three years, starting with nothing more than a cold LinkedIn message that landed GameStop as a marquee client.

George shares the real story behind expanding a 40-year-old UK heritage brand into the U.S. market, adding 26+ clients, and winning over 375 global awards without sacrificing values or culture. He opens up about the risks of launching in a new country alone, the lonely moments behind entrepreneurship, and what honest leadership really looks like when everything is on the line.

Beyond business, George is also an elite endurance athlete, placing 2nd in his age group at Ironman UK, completing multiple marathons, traveling to 65 countries, and visiting 25 U.S. states since 2023. His discipline, mindset, and resilience directly fuel his success as a founder. If you're a business owner, founder, or aspiring CEO looking to scale with integrity, this conversation delivers raw insight, zero fluff, and actionable leadership lessons.

Topics Covered:

• Scaling an agency from startup to multi-million revenue

• Landing enterprise clients through cold outreach

• Building a B Corp with global recognition

• Leadership lessons from Ironman competition • Navigating loneliness as a founder

• Expanding internationally from the ground up

➭ If you found this video valuable, give it a like.

➭ If you know someone who needs to see it, share it.

➭ Leave a comment below with your thoughts.

➭ Add it to a playlist if you want to watch it later.

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