In this episode of the GO4CEO Podcast, John P. Andrade sits down with George Essex, founder of BRANDED, to unpack how he scaled a B Corp marketing agency into a multi-million-dollar business in under three years, starting with nothing more than a cold LinkedIn message that landed GameStop as a marquee client.

George shares the real story behind expanding a 40-year-old UK heritage brand into the U.S. market, adding 26+ clients, and winning over 375 global awards without sacrificing values or culture. He opens up about the risks of launching in a new country alone, the lonely moments behind entrepreneurship, and what honest leadership really looks like when everything is on the line.

Beyond business, George is also an elite endurance athlete, placing 2nd in his age group at Ironman UK, completing multiple marathons, traveling to 65 countries, and visiting 25 U.S. states since 2023. His discipline, mindset, and resilience directly fuel his success as a founder. If you're a business owner, founder, or aspiring CEO looking to scale with integrity, this conversation delivers raw insight, zero fluff, and actionable leadership lessons.

Topics Covered:

• Scaling an agency from startup to multi-million revenue

• Landing enterprise clients through cold outreach

• Building a B Corp with global recognition

• Leadership lessons from Ironman competition • Navigating loneliness as a founder

• Expanding internationally from the ground up

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