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One-On-One Mentorship on Marketing

I dig into why a clear perspective beats trend chasing and how consistent offers, honest portfolios, and human copy build trust that books. How to incorporate your perspective into your marketing.

• choosing one or two sustainable offers
• monthly money habits that create bandwidth
• popularity versus profitability perspective
• trust through consistent work and messaging
• aligning website tone with social voice
• writing copy that describes your viewpoint
• bold positioning that repels and attracts
• creating tangible next steps after inquiry

Current Limited Time Offer: If you want one-on-one, it’s $600 for three calls if you’re in the membership, $750 if you’re not. Join the membership for weekly live Q&A and offer alignment support.

My Instagram + My Membership

I unpack how to move from feeling invisible to building steady visibility through clarity, consistency, and confidence. The goal: narrow focus to one channel, and rebuild trust with clear offers, simple paths, and calm brand authority.

• why comparison skews perception and stalls action
• the shift from vanity metrics to bookings
• the three C’s and being findable, understandable, believable
• one-channel focus with a six-week runway
• rebuilding trust signals with clear offers and process
• low-energy routines that sustain momentum
• when to change strategy vs when to be patient
• updates on classes, membership, and resources

Snag your one-on-one
If you join the marketing membership, I can add you to watch the replay of Design Your Year.
If you want marketing support for 2026, join the membership, $35 a month

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Design Your Year- Jan 12th 9am

Marketing Membership - $35/mo

One-On-One Marketing Help

I review the wins and pivots that made 2025 calmer and more profitable, from replacing road-heavy sessions with local work to running real six-week marketing tests. I share how booking paths, email, and simpler websites landed more clients while ditching engagement pods protected creative focus for family photographers I help.

• shifting from travel-heavy sessions to local demand
• adding senior sessions to raise effective hourly rate
• refining styling guidance and minimizing navy
• committing to six-week marketing tests
• building booking paths for social, email and ads
• simplifying websites and enabling easier booking
• elevating email as a high-trust channel
• using Instagram for local SEO and broadcast
• cross-posting to TikTok with narrative content
• navigating Facebook ads with creative-led targeting
• choosing one offer and one path to grow faster
• replacing engagement pods with real local community
• setting income goals and sharing honest money talk

If you want one-on-one help, snag one a mentoring session. They’re $600 for three calls for the marketing membership students. And if you’re not in the membership, it’s $750 if you're not.

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Helpful Links: Design Your Year Jan 12th

We map a simple plan to prepare your photography business for 2026 by fixing pricing, cleaning systems, and protecting your time and energy. From a dual-card backup workflow to email list pruning and boundary resets, we focus on practical changes that reduce overwhelm and raise profit.

• auditing cost of doing business and raising prices to match increases
• calculating profit per hour by session type and finalizing 2026 rates
• updating all client-facing materials for clarity and consistency
• digital declutter, gallery retention policies, and backup strategy
• email and CRM cleanup, segmentation, and re-engagement
• client experience review and realistic delivery timelines
• systems and automation for booking, contracts, and reminders
• offer alignment based on energy, demand, and seasonality
• financial housekeeping, subscription cuts, and profit-first
• boundary and expectation reset to reduce revisions and scope creep

Please come to the design your year on January 12th! It’s $35, or free for members.

My Instagram + My Membership

Important Links: Join the Membership, $35/mo

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I lay out a four-step reset for family photographers who want to pivot their brand toward sessions that feel true: ruthlessly cull, define the niche, curate the homepage, and announce the change with confident, specific offers. The goal is trust and consistency so the work you show matches the work you want to book.

• Ruthless cull across all platforms to remove off-brand images
• Keep, archive, delete or repurpose workflow to decide what stays
• Prioritize emotive, on-brand work over technical perfection
• Define a single profitable session type and name its traits
• Build a private ideal gallery to spot patterns and language
• Curate the homepage with 20–30 images per session type
• Write clear, specific descriptors your ideal client understands
• Announce the shift and invite aligned clients first
• Create a named offer with limited slots for focus and clarity
• Avoid pitfalls: sentiment, proving range, perfectionism, quantity
• Market the audit consistently to create visibility and trust

Join the membership: we’re shifting to specified booking paths with monthly money calls to tie creative focus to financial goals. We’ll also host a vision and dream board clinic in January. Come post yours and build momentum for 2026.

My Instagram + My Membership

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Design Your Year Waitlist - Jan 12th!

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We share two themes that can run your entire 2026 marketing plan: make every step crystal clear and keep the promises you make to yourself and your clients. We map a booking path that reduces mental load, steadies visibility, and turns relief into trust and bookings.

• clarity as a guiding principle across website, social, and email
• the Ace Hardware greeter as a model for helpful marketing
• removing old images, broken tech, and vague offers
• building seasonal booking paths for specific sessions
• relief leading to trust, trust leading to conversions
• how to speak clearly about your brand at events
• keeping promises to build self-trust and predictability
• replacing manual visibility with ads when needed
• stabilising marketing to avoid feast-famine cycles
• why families want transparency, stability, and speed

If you are feeling lonely, overwhelmed, frustrated, join the membership
If you are at all needing help with your website, there's a February and a January small group that you can join

Membership

My Instagram + My Membership

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Website Lab Small Group Coaching $75 off with code BF26

We lay out a clear path for family photographers to grow in 2026: build a trustworthy website, add steady visibility, and keep momentum with weekly support. Courses alone go stale; a system plus community creates consistent bookings.

• Black Friday context and 2026 offer overview
• Why membership beats standalone courses for marketing
• The website as the true foundation of trust
• Small-group Website Lab structure and goals
• How visibility fails when the site breaks trust
• Facebook ads support and course updates
• Seasonal booking strategies beyond the algorithm
• Money check-ins and weekly planning calls
• Ideal path: Website Lab then membership for ongoing support

I will put a link in the show notes to that

My Instagram + My Membership

We share 25 hard-won marketing lessons from 2025 that helped family photographers book faster with less friction. The through-line is trust: clearer sites, local proof, simple systems, and a human voice that makes your brand easy to choose.

The Black Friday sale does include the Facebook ads small group class, the Pinterest Small Group Class, and the website small group class that are happening virtually in 2026. If you're not, you can go on the email list by getting any one of the freebies that are in my Instagram link in bio and it'll put you on the email list

My Instagram + My Membership