90: A Review of 2025 (Income Sources, Wins and Losses) copertina

90: A Review of 2025 (Income Sources, Wins and Losses)

90: A Review of 2025 (Income Sources, Wins and Losses)

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Design Your Year- Jan 12th 9am

Marketing Membership - $35/mo

One-On-One Marketing Help

I review the wins and pivots that made 2025 calmer and more profitable, from replacing road-heavy sessions with local work to running real six-week marketing tests. I share how booking paths, email, and simpler websites landed more clients while ditching engagement pods protected creative focus for family photographers I help.

• shifting from travel-heavy sessions to local demand
• adding senior sessions to raise effective hourly rate
• refining styling guidance and minimizing navy
• committing to six-week marketing tests
• building booking paths for social, email and ads
• simplifying websites and enabling easier booking
• elevating email as a high-trust channel
• using Instagram for local SEO and broadcast
• cross-posting to TikTok with narrative content
• navigating Facebook ads with creative-led targeting
• choosing one offer and one path to grow faster
• replacing engagement pods with real local community
• setting income goals and sharing honest money talk

If you want one-on-one help, snag one a mentoring session. They’re $600 for three calls for the marketing membership students. And if you’re not in the membership, it’s $750 if you're not.

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