Family Photographer Marketing Podcast copertina

Family Photographer Marketing Podcast

Family Photographer Marketing Podcast

Di: Fiona Margo
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A proposito di questo titolo

Weekly marketing tips for Family Photographers hosted by Fiona Margo of Fiona Margo Photography! Fiona has been a family photographer for the last 13 years and a marketing educator since 2017.

The most common praise the podcast receives is "no fluff, solid advice". So if you are feeling stuck or overwhelmed with marketing, tune in!

https://www.fionamargo.com

© 2026 Family Photographer Marketing Podcast
Economia Marketing Marketing e vendite
  • 104: Better Photos Aren't Keeping You from Being Booked
    Apr 30 2026

    *New* One-On-One Facebook Ads Help

    I cover:
    • seasonal demand cycles and why spring inquiries return
    • choosing now how winter will feel in 2027 NOW
    • saving from May through November to reduce pressure
    • the updated Meta ads support structure with landing page review and data check
    • why “better photos” is rarely the booking problem
    • visibility as the main driver of consistent bookings
    • internal visibility through client experience and past-client communication
    • building trust before the inquiry by putting key info on the website
    • making booking easier with fewer offers and simpler messaging
    • treating marketing like real work instead of waiting for inspiration




    My Instagram + My Membership

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    26 min
  • The Q1 Marketing Audit
    Apr 23 2026

    Helpful Links:

    Facebook Ads Course- I'll be live 4/29

    90 Minute One-On-One Marketing Zoom

    We review quarter one like a CEO and pull real numbers that explain what’s working in our photography marketing and what needs fixing. We turn “slow season panic” into a simple plan for visibility, trust, and bookings going into quarter two.

    • quarterly review as data not identity
    • inquiry count patterns and timing
    • booking rate and why people ghost
    • traffic sources that actually bring leads
    • average sale and the most popular product
    • visibility consistency beyond just posting
    • questions to diagnose a strong quarter or slow quarter
    • common Q1 mistakes like waiting for spring
    • nurturing past clients instead of only chasing new leads
    • Q2 focus on a seasonal offer and two channels
    • trust-building upgrades like FAQs and testimonials
    • conversion fixes like clearer pricing and smoother booking

    I'm still doing one-on-ones. If you want to come one-on-one 90 minutes with me, we can cover anything you want. If you need some support, if you need some community, join the membership. If you just want to, if you don't necessarily need one on one help, but you just need to know the steps, you can join the Facebook ads course and I will be live in there on April 29th answering any questions that you have.


    My Instagram + My Membership

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    32 min
  • 102: Run a Facebook Ad Already
    Apr 14 2026

    Facebook Ads Course, Live Help 4/29!

    We talk about why “visibility” feels worse than ever for family photographers and why going viral rarely leads to steady local bookings. We share a simple, hyperlocal Facebook ads approach that builds trust fast, warms people up through repetition, and turns clicks into real sessions.


    • why viral posts often attract other photographers instead of local clients
    • updating the “always run an ad” advice to focus on hyperlocal, offer-specific ads
    • why you do not need an ads manager for a simple local campaign
    • the biggest reasons photographers’ Facebook ads flop: generic copy, weak CTA, wrong destination, stopping too soon
    • how runway works and why six weeks is a better minimum than one week
    • what a high-trust landing page needs so people can book without DMs
    • a practical local setup: radius targeting, strong creative, location-specific language, $1 to $10 daily budget
    • how repetition warms leads and can lift your organic visibility too



    My Instagram + My Membership

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    33 min
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