In this episode of the Failure Is Knowledge Podcast, I share a realization that completely changed how I think about podcasting, marketing, and audience growth.

For a long time, I believed I needed to build an audience from scratch. But after studying successful communities, attending events, and reflecting on the conversations I've had while producing 893 podcast episodes, I realized something important: every podcast already has an audience.

The challenge isn't creating an audience.

The challenge is identifying where your audience already exists and learning how to communicate with them.

Throughout this episode, I break down:

-Why you shouldn't recreate the wheel

-How to identify your ideal customer

-Why multifamily investors became my focus

If you're an entrepreneur, multifamily investor, business owner, or aspiring podcaster looking to launch your podcast with confidence, this episode will help you think differently about growth, marketing, and visibility.

Failure Is Knowledge is dedicated to helping established business owners and multifamily investors launch their podcast with confidence while turning setbacks into success.

Failure Is Knowledge helps multifamily investors and established business owners launch their podcast with confidence.

📧 Terryl@failureisknowledge.com

After producing 893 podcast episodes and helping entrepreneurs launch their podcasts with confidence, I realized something important: podcasting is not just about creating content.

In this episode of the Failure Is Knowledge Podcast, I break down how my understanding of podcasting changed over time and why podcasting should be viewed as a marketing tool rather than simply a content creation tool.

I share the lessons I learned about marketing, authority building, awareness, customer acquisition, systems, consistency, and speaking directly to customers.

You'll learn:

-Why podcasting is marketing

-How podcasting helps you stay top of mind

-Why systems matter

-How to become findable

-How speaking to customers improves marketing

-Why consistency creates awareness

-How one podcast can create multiple pieces of content

If you're a multifamily investor, entrepreneur, or business owner looking to launch your podcast with confidence, this episode will help you think differently about how podcasting can support your business.

Failure Is Knowledge helps multifamily investors and entrepreneurs launch their podcast with confidence through podcast production and marketing systems.

Failure Is Knowledge helps multifamily investors and entrepreneurs launch their podcast with confidence through podcast production, content systems, and marketing strategies.

Connect With Terryl Humphrey

📧 Email: Terryl@failureisknowledge.com

Most aspiring podcasters believe they need better equipment, a professional studio, or more experience before they can launch their podcast. In this episode, I explain why the real challenge is not equipment—it's consistency.

After producing 893 podcast episodes and helping entrepreneurs launch their podcast with confidence, I started noticing a pattern. The podcasters who stay visible, build trust, and attract customers all have one thing in common: a schedule.

In this episode we discuss:

-Why podcasting is marketing

-Why podcasting should be treated like a business

-How a schedule creates consistency

-Why trust is built over time

-How podcasting helps entrepreneurs stay top of mind

-The difference between free customers and paid customers

-Why multifamily investors should use podcasting to build trust

If you are a multifamily investor, entrepreneur, or aspiring podcaster looking to launch your podcast with confidence, this episode will help you build a system that keeps you consistent.

Failure Is Knowledge helps entrepreneurs turn setbacks into success through podcasting.

After producing 893 podcast episodes, I started realizing that most podcasters are not struggling because they lack talent. Most podcasters struggle because they are operating like creators instead of business owners.

In this episode of the Failure Is Knowledge Podcast, I break down the biggest lessons I learned while trying to make money from podcasting, building offers, improving positioning, learning sales, marketing, follow-up systems, and understanding what actually creates revenue from a podcast.

I talk about:

-Why asking for the money matters

-How podcasting becomes a business

-Why consistency creates visibility

-Why systems matter in podcasting

One of the biggest lessons I learned was that podcasting is not just about recording conversations.

Failure Is Knowledge helps multifamily investors launch, edit, and produce their podcast with confidence while building their brand through podcasting.

📩 Terryl@failureisknowledge.com

Subscribe for more podcasting, branding, and business episodes.

After producing 893 podcast episodes, I started realizing that most podcasters are not struggling because they lack talent. Most podcasters struggle because they are operating like creators instead of business owners.

In this episode of the Failure Is Knowledge Podcast, I break down the biggest lessons I learned while trying to make money from podcasting, building offers, improving positioning, learning sales, marketing, follow-up systems, and understanding what actually creates revenue from a podcast.

I talk about:

-Why asking for the money matters

-How podcasting becomes a business

-Why consistency creates visibility

-Why systems matter in podcasting

One of the biggest lessons I learned was that podcasting is not just about recording conversations.

Failure Is Knowledge helps multifamily investors launch, edit, and produce their podcast with confidence while building their brand through podcasting.

📩 Terryl@failureisknowledge.com

Subscribe for more podcasting, branding, and business episodes.

After producing 893 podcast episodes over the last half a decade, I started realizing that podcasting is more than just creating content. Podcasting became a way to understand business, positioning, consistency, communication, and problem-solving.

In this episode of the Failure Is Knowledge Podcast, I talk about collecting small wins and why entrepreneurs, multifamily investors, and aspiring podcasters often overlook the importance of consistently doing the work.

A lot of people want to launch a podcast, but they get stuck overthinking:

-equipment

-cameras

-studios

-branding

-content ideas

But what I realized through producing 893 podcast episodes is that growth comes from showing up consistently before everything makes sense.

One of the biggest lessons from this episode is understanding that podcasting is not just about recording conversations.

Podcasting helps:

-build trust

-communicate expertise

-position business owners as authorities

-create long-term media assets

-help entrepreneurs stay top of mind

Failure Is Knowledge helps multifamily investors launch their podcast with confidence while building trust and authority online through podcast production.

Contact:

Terryl@failureisknowledge.com

After producing 893 podcast episodes, I finally started understanding that podcasting is more than just recording conversations.

In this episode of the Failure Is Knowledge Podcast, I break down one of the biggest lessons I’ve learned about business, follow-up systems, communication, consistency, and staying top of mind.

For years, I focused heavily on creating content, interviewing guests, and building the podcast.

But one thing I struggled with was understanding what happens after someone gives you their contact information.

I knew I needed leads, emails, and followers, but I didn’t understand the actual follow-up process.

In this episode, I talk about:

-why follow-up matters in business

-why most people never stay consistent

-how podcasting can become a business system

-the importance of email campaigns and communication

-what I learned from automation and customer segments

-why staying top of mind changes everything

-how podcasting helps build long-term trust

I also share how attending events, studying systems, and learning from other entrepreneurs helped me realize that successful businesses operate through communication, follow-up, structure, and consistency.

This episode is for:

podcasters

entrepreneurs

multifamily investors

creators

business owners

anyone trying to build trust through content

Failure Is Knowledge helps multifamily investors and business owners build their brand through podcasting while staying consistent and top of mind.

📩 Terryl@failureisknowledge.com

In this episode of the Failure Is Knowledge Podcast, I talk about why podcasting helps business owners, entrepreneurs, and multifamily investors focus.

Podcasting is not just about recording conversations. It helps you understand your niche, your customer, your message, your data, and the problem you are solving.

After producing 893 podcast episodes and helping 19 entrepreneurs launch their podcast with confidence, I started to realize that podcasting forces you to stop speaking to everybody and start speaking to a specific audience.

In this episode, I break down why niching down matters, why feedback from customers is important, and why providing value through education builds trust over time.

I also talk about how multifamily investors can use podcasting to explain what they know, teach people what a good deal looks like, build authority, and become more visible to the right audience.

This episode is for business owners, multifamily investors, entrepreneurs, and podcasters who want to stop overthinking content and start using podcasting to build their brand with focus.

Failure Is Knowledge helps established business owners build their brand through podcasting.

Contact:

Terryl@failureisknowledge.com