"I quit my job, bought a house, and bought a franchise all in the same week. We had 45 days to make the mortgage."
That's how Jay Wolfberg went all-in on insurance. 🔥
In episode 5 of Elevate the Hustle, Stan and Dom sit down with Jay Wolfberg—, founder of We Insure's largest franchise at $32M in premium, and now President of We Insure, one of the fastest-growing insurance franchise organizations in the country.
Jay breaks down:
- Why he was born into insurance, vowed never to do it, then became obsessed with it anyway
- The sales reciprocity strategy that generated 100% referral-based growth (and why timing matters more than the ask)
- How he went from a bug-infested office above a granite store to building a $32M insurance empire in 10 years
- Why virtual assistants are the "sweet spot" between licensed reps and automation—and how they transformed his service model
- What he looks for when signing new franchisees (hint: it's not insurance experience)
Plus, Jay shares his signature dish (24-hour brined buffalo wings made from scratch), why golf changed his business career, and how got the nickname of "Samuel L. Jackson of Insurance."
If you're thinking about starting an independent insurance agency, buying an insurance franchise, or scaling with virtual assistants, this episode is required listening.
Real talk, real stories, and occasionally real bad language.
If you're an insurance agency owner or entrepreneur who wants straight talk and stories from the trenches, hit play.
🌐 Website: elevateteams.io
📷 Instagram: @elevateteams
🔗 LinkedIn: Elevate Teams
🎙️ YouTube: @ElevateTheHustlePodcast