Ambitiously Lazy, Wildly Effective: How Jay Bradley Is Breaking Rules to Build Roofers

In this episode of Dope Conversations, David Carroll (Founder/CEO of DOPE Marketing) sits down with Jay Bradley, founder of Roof Nuts and creator of Roof Camp, to talk about building a brand with attitude, intention—and just the right amount of chaos.

Jay didn’t start in a boardroom—he started with a hammer in hand. Today, he’s flipping the roofing game on its head by building more than a business: he’s building a movement. One that’s making roofing fun again, empowering contractors to own their D2D game, and developing people who are hungry, coachable, and dangerous in the field.

This isn’t your typical roofing success story. It’s bold, it’s unfiltered—and it’s a blueprint for creating a culture that actually works.

If you're a business owner, leader, or entrepreneur ready to build something different (and louder), this episode is a must-listen.

Here’s What You’ll Learn:

The Ambitiously Lazy mindset and what it really means

Why attitude > skill when it comes to building a winning team

How to trust yourself as an owner and manager

Jay’s unique take on hiring (hint: never stop)

How to steal like an artist and learn from mentors

How to protect your brand voice as you scale

What culture looks like in a high-energy roofing brand

Jay’s rules for marketing that actually gets attention

Non-negotiables for any roofing company that wants to grow

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Timestamps:

00:00 – Introduction

01:33 – Ambitiously Lazy Mindset

03:05 – Internal self talk

05:07 – Flipping the script

09:04 – Non-negotiables in the roofing industry

10:03 – Never stop hiring

16:32 – Coaching/Mentorship - Life test

22:46 – Advice to business owners - how to protect brand voice

27:27 – How to spot the right people and build a culture

30:45 – Having the trust in yourself as an owner

36:07 – Jay Perfected door knocking

37:18 – You can't build a reputation on what you are going to do

Follow Jay Bradley:

Facebook:

https://www.facebook.com/DJBizzle

Instagram:

https://www.instagram.com/roof.nuts/

Tiktok:

https://www.tiktok.com/@roofnuts?_t=8acSUXNEJZ5&_r=1

Youtube:

https://www.youtube.com/@roofnuts19/videos

Roof Nuts:

https://www.roofnuts.com/?fbclid=IwY2xjawJp6OpleHRuA2FlbQIxMAABHqgN0aB4XFUEFAVp334LVhZK7RsAZWNcKhoinIZUhgvl9mpZ2_OAe2e2XwoS_aem_R8Jrws9eRhMh-pdCpfNkrQ

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Big Vision, Bigger Pressure: Scaling Fast Without All the Answers

In this episode of Dope Conversations, David Carroll (Founder/CEO of DOPE Marketing) sits down with Cole Haynes, founder of Escalade Roofing, to talk about what it really feels like to be in the middle of explosive business growth while still figuring things out.

Cole isn’t just building a business—he’s building belief. After scaling from $0 to $2 million in year one, and over $3 million in year two, his sights are now set on $10 million in 2025. But this episode isn’t about a polished plan—it’s about what happens when the vision grows faster than the strategy. It’s about pressure, grit, and the courage to bet on yourself when nothing is guaranteed.

If you're a founder, entrepreneur, or dreamer navigating rapid growth and high expectations, this episode is a must-listen.

Here’s What You’ll Learn:

How Escalade Roofing scaled so quickly

The impact of personality on business growth

Why $10M became the goal for 2025

What success looks like—even if you fall short

How to keep moving when things aren’t perfect

Where to start when you’re in the early phases

What pressure feels like during rapid scaling

Thoughts on private equity, partnerships, and staying focused

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Timestamps:

00:00 – Introduction

01:04 – The growth of Escalade Roofing

03:04 – Does your personality affect business growth?

05:41 – Why $10M is the goal this year

07:40 – Chasing big goals to prove something

09:44 – What success looks like if you don’t hit your target

12:21 – Not perfect, but putting in the work

14:22 – Where should someone start?

17:37 – The pressure of growing fast

20:00 – Private equity

23:54 – Partnership dynamics

25:29 – Doing great work: the only way to be truly satisfied

Follow Cole Haynes:

Website:

https://escaladeroofing.com/

Instagram:

https://www.instagram.com/Roofprocole?fbclid=IwY2xjawJgxYlleHRuA2FlbQIxMAABHv77-w6cBROpbWaZxXH9SEzkJCcZeWAn9YmBKSm7UE3KC6HbBma0npitc-Tp_aem_ioCrBw_rgLsrih5dIEZvUg

Instagram:

https://www.instagram.com/escaladeroofing

Facebook:

https://www.facebook.com/cole.haynes.169

Facebook:

https://www.facebook.com/EscaladeRoofing

Follow Dave Carroll & Dope Conversations:

Facebook (Dave’s Personal Page):

https://www.facebook.com/share/1BbGMg

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Join the Free Facebook Group:

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Instagram: @davedopemarketing

YouTube: @DopeMarketing

Website: dopemarketing.com

If you found this episode valuable, drop a comment below and let us know your biggest takeaway!

Don’t forget to LIKE, SHARE, and SUBSCRIBE for more marketing and branding...

Scaling Business For Success, Recruiting with Purpose w/ Keith Collins

In this episode of Dope Conversations, David Carroll (Founder/CEO of DOPE Marketing) sits down with Keith Collins, a master recruiter and business leader. They dive deep into scaling businesses, building a lasting legacy, and recruiting with real purpose.

Keith isn’t just a recruiter—he’s a visionary entrepreneur on a mission. As the District Manager of Farmers Insurance District 54 and a Presidents Council-level leader, he’s growing an army of entrepreneurs across Minnesota and beyond.

If you're a business owner, entrepreneur, or looking to build a winning team, this episode is packed with actionable insights!

Here’s What You’ll Learn:

Where the vision of 87 counties came from

The key traits of successful recruits

How systems & training set business owners up for success

The characteristics of great leaders

The importance of tracking meaningful conversations

The 4 pillars of an effective sales process

Why legacy isn’t just leaving something for people, but in people

Subscribe for more expert insights on branding, marketing, and business growth!

Timestamps:

00:00 – Introduction

02:00 – Where did the vision of 87 Counties come from?

03:14 – Traits to look for in a successful recruit

06:25 – Systems and training for business owners

10:54 – Traits and characteristics of a great leader

15:11 – Tracking meaningful conversations

18:57 – Going deeper into recruitment and leadership

20:48 – The 4 Pillars of the sales process

25:20 – Legacy: Not just leaving something for people, but in people

Follow Keith Collins:

Linkedin:

https://www.linkedin.com/in/Keith2collins/?fbclid=IwY2xjawJbWJJleHRuA2FlbQIxMAABHQlmjp2fSXclxrG0km7i7RFNO1xLex_b0aKaeVD163pkQTabBw1jPgZ_2Q_aem_egp0cESQFzR-YWnMI5r6wg

Instagram:

https://www.instagram.com/Keith2collins?fbclid=IwY2xjawJbV_lleHRuA2FlbQIxMAABHSRfbqwbjNuoNMoIk_AoBdKyYJW-yEMT5HhFizsLRSmsfhv0l77xeH5-Bw_aem_jNuzrESu5NTT7g49LwnmrQ

Facebook:

https://www.facebook.com/SouthernMinnesotaFarmersInsurance

Follow Dave Carroll & Dope Conversations:

Facebook (Dave’s Personal Page):

https://www.facebook.com/share/1BbGMg

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Join the Free Facebook Group:

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Instagram: @davedopemarketing

YouTube: @DopeMarketing

Website: dopemarketing.com

If you found this episode valuable, drop a comment below and let us know your biggest takeaway!

Don’t forget to LIKE, SHARE, and SUBSCRIBE for more marketing and branding insights!

#Branding #Marketing #KickChargeCreative #BusinessGrowth #BrandingMistakes #Entrepreneurship #DopeConversations

How to Break Bad Habits(Cultivate the Mindset for Business Success!) w/ Bill Rossell - Ep 21

In this episode of Dope, Dave Carrol (Founder/CEO of DOPE Marketing) sits down with Bill Rossell (CEO of LB Capital) to discuss his journey toward building a successful business. They explore the power of personal growth, transforming your mindset, and the importance of self-improvement in achieving business success.

Attention business owners, entrepreneurs, and home services pros—this episode is for you! Get ready to shift your mindset and discover how self-improvement can supercharge your business. We’re also packing in tons of actionable advice to help you level up and thrive in your industry. Don’t miss out!

Here’s What You’ll Learn:

Having the right mindset

Importance of self-improvement in achieving business success

The Difference od networking today and 5 years ago

Why consistency creates success

The importance of give and take in business

Subscribe for more expert insights on branding, marketing, and business growth!

Timestamps:

00:00 - Intro: Meet Bill Rossell

01:35 - Chapters in life are based on the decisions we make

05:20 - The difference of networking now, Change of mindset

10:01 - The influence of touching people to build relationship

15:45 - How to make relationships in business

17:45 - Shopping their business for acquisition

21:51 - You have to understand your capacity

24:25 - The easy and hard things in growing a business

28:30 - Quote of the day

Follow Bill Rossell:

Linkedin:

https://www.linkedin.com/in/billrossell/

Facebook:

https://www.facebook.com/bill.rossell.3

Follow Dave Carroll & Dope Conversations:

Facebook (Dave’s Personal Page):

https://www.facebook.com/share/1BbGMg

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Join the Free Facebook Group:

https://www.facebook.com/share/18pgzg

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Instagram: @davedopemarketing

YouTube: @DopeMarketing

Website: dopemarketing.com

📢 How to Build a Brand That Stands Out (And Avoid Common Mistakes!) w/ Dan Antonelli - Ep 20

🚀 Your Brand is Either Helping You Win or Holding You Back 🚀

In this episode of Dope Conversations, @DaveCarroll sits down with branding expert and CEO of KickCharge Creative, Dan Antonelli—aka the Michael Jordan of Branding. 🏀🔥

If you're a business owner, entrepreneur, or marketing professional, this episode is a must-watch. Your brand is what people say about you when you’re not in the room—what does yours say? 👀

✅ The #1 mistake businesses make with branding (hint: it starts with the name)

✅ How to create a brand people actually remember in a crowded market

✅ Why your logo, colors, and messaging matter more than you think.

✅ How branding impacts pricing, marketing costs, and conversion rates.

✅ Why some brands thrive while others struggle—even when offering the same service

💡 Grab Dan’s book, Branded Not Blanded, for a step-by-step guide to building a powerful brand: 👉 ⁠https://www.kickcharge.com/books/⁠

📲 Subscribe for more expert insights on branding, marketing, and business growth!

🌎 Website: ⁠www.kickcharge.com⁠

📘 Branded Not Blanded (Book): ⁠https://www.kickcharge.com/books/⁠

📲 Instagram: ⁠@danantonelli_kickcharge⁠

🔥 Facebook (Dave’s Personal Page): ⁠https://www.facebook.com/share/1BbGMgh8ko/?mibextid=wwXIfr⁠

🔥 Join the Free Facebook Group: ⁠https://www.facebook.com/share/18pgzgS9yB/?mibextid=wwXIfr⁠

🔥 Instagram: ⁠@davedopemarketing⁠

🔥 YouTube: ⁠@DopeMarketing⁠

🔥 Website: ⁠dopemarketing.com⁠

📢 If you found this episode valuable, drop a comment below and let us know your biggest takeaway! 👇

🔔 Don’t forget to LIKE, SHARE, and SUBSCRIBE for more marketing and branding insights! 🚀

Why Every Entrepreneur Needs to Build a Personal Brand

🚀 Your business isn’t just about what you sell—it’s about WHO you are. 🚀

In this episode of Dope Conversations with Dave & Friends, we break down why every entrepreneur needs to focus on building a personal brand. Whether you're a small business owner, a startup founder, or a seasoned entrepreneur, creating content around your expertise is the fastest way to build trust, attract customers, and grow your influence.

What You'll Learn:

✅ Why personal branding isn’t optional in today’s digital world

✅ How I unintentionally started my personal brand 13+ years ago

✅ The power of imperfect action and why consistency beats perfection

✅ How to use social media to position yourself as the go-to expert

✅ The simple content strategies that can generate more leads for your business

Whether you’re making videos, writing posts, or just showing up online, your brand is your biggest asset. Don’t sleep on it.

👉 Challenge: Pull out your phone and record ONE video today. Tell people what you do, why you do it, and how you do it better than anyone else. The more you share, the more you grow.

🔥 Like, comment, and subscribe if you found value in this episode!

In this episode of Dope Conversations with Dave & Friends, we dive deep into one of the most crucial aspects of business—understanding value, pricing, and profitability. Using an eye-opening analogy between selling pet rocks and performing brain surgery, we explore how the level of problem you solve determines your earning potential. Dave breakS down the key financial disciplines that every entrepreneur should master, including: Identifying the true value of your service or product Understanding overhead, margins, and pricing strategies The power of delegation and scaling your business effectively The importance of tracking customer journeys and optimizing processes Whether you're just starting out or scaling up, this conversation will challenge the way you think about business finances and help you set up your future success. Tune in for real, experience-based insights on making money moves that actually make sense.

Spotify: https://open.spotify.com/show/6NkDmDLijbnJIh3xS8vS4x?si=c318a54880f5418b

Apple: https://podcasts.apple.com/us/podcast/dope-conversations-with-dave-carroll-and-friends/id1710127125

🔗 Links to Socials: 📸 Dave’s IG: ⁠@davedopemarketing⁠ 📸 DOPE’s IG: ⁠@dopemktg⁠ ▶️ YouTube: ⁠Watch More Episodes⁠ 🎵 TikTok 1: ⁠@dopemarketing⁠ 🎵 TikTok 2: ⁠@dopemarketingofficial⁠

Entrepreneurial Midlife Crisis – Are You Trapped in Your Own Business?

🚨 You started your business for freedom, but now you’re working 80+ hours a week and wondering… is this what success is supposed to feel like? 🚨

In this episode of Dope Conversations with Dave, we’re talking to all the business owners who have made it past the 7-year mark—the ones who have kept the doors open, scaled their revenue, and survived the chaos of entrepreneurship. But now comes the real question:

👉 Are you still doing what you love, or have you built yourself a high-paying job instead of a real business? 👉 Are you stuck doing things you hate or aren’t good at, simply because you’ve always done them? 👉 Have you lost sight of why you started in the first place?

We break down how to reclaim control, delegate effectively, and shift from survival mode to a life that actually aligns with your vision. Plus, we reflect on a powerful lesson from Jerry Jones about success, family, and making decisions that serve the bigger picture.

💡 If you're at a crossroads in your business, this episode is for you.

🔔 Hit subscribe for more real, unfiltered conversations on business, life, and leveling up. 👇 Drop a comment below—are you still doing what you love in your business, or are you stuck in the grind?

🔗 Links to Socials: 📸 Dave’s IG: ⁠@davedopemarketing⁠ 📸 DOPE’s IG: ⁠@dopemktg⁠ ▶️ YouTube: ⁠Watch More Episodes⁠ 🎵 TikTok 1: ⁠@dopemarketing⁠ 🎵 TikTok 2: ⁠@dopemarketingofficial⁠