Ambitiously Lazy, Wildly Effective: How Jay Bradley Is Breaking Rules to Build Roofers

In this episode of Dope Conversations, David Carroll (Founder/CEO of DOPE Marketing) sits down with Jay Bradley, founder of Roof Nuts and creator of Roof Camp, to talk about building a brand with attitude, intention—and just the right amount of chaos.

Jay didn’t start in a boardroom—he started with a hammer in hand. Today, he’s flipping the roofing game on its head by building more than a business: he’s building a movement. One that’s making roofing fun again, empowering contractors to own their D2D game, and developing people who are hungry, coachable, and dangerous in the field.

This isn’t your typical roofing success story. It’s bold, it’s unfiltered—and it’s a blueprint for creating a culture that actually works.

If you're a business owner, leader, or entrepreneur ready to build something different (and louder), this episode is a must-listen.

Here’s What You’ll Learn:

The Ambitiously Lazy mindset and what it really means

Why attitude > skill when it comes to building a winning team

How to trust yourself as an owner and manager

Jay’s unique take on hiring (hint: never stop)

How to steal like an artist and learn from mentors

How to protect your brand voice as you scale

What culture looks like in a high-energy roofing brand

Jay’s rules for marketing that actually gets attention

Non-negotiables for any roofing company that wants to grow

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Timestamps:

00:00 – Introduction

01:33 – Ambitiously Lazy Mindset

03:05 – Internal self talk

05:07 – Flipping the script

09:04 – Non-negotiables in the roofing industry

10:03 – Never stop hiring

16:32 – Coaching/Mentorship - Life test

22:46 – Advice to business owners - how to protect brand voice

27:27 – How to spot the right people and build a culture

30:45 – Having the trust in yourself as an owner

36:07 – Jay Perfected door knocking

37:18 – You can't build a reputation on what you are going to do

Follow Jay Bradley:

Facebook:

https://www.facebook.com/DJBizzle

Instagram:

https://www.instagram.com/roof.nuts/

Tiktok:

https://www.tiktok.com/@roofnuts?_t=8acSUXNEJZ5&_r=1

Youtube:

https://www.youtube.com/@roofnuts19/videos

Roof Nuts:

https://www.roofnuts.com/?fbclid=IwY2xjawJp6OpleHRuA2FlbQIxMAABHqgN0aB4XFUEFAVp334LVhZK7RsAZWNcKhoinIZUhgvl9mpZ2_OAe2e2XwoS_aem_R8Jrws9eRhMh-pdCpfNkrQ

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Instagram: @davedopemarketing

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Big Vision, Bigger Pressure: Scaling Fast Without All the Answers

In this episode of Dope Conversations, David Carroll (Founder/CEO of DOPE Marketing) sits down with Cole Haynes, founder of Escalade Roofing, to talk about what it really feels like to be in the middle of explosive business growth while still figuring things out.

Cole isn’t just building a business—he’s building belief. After scaling from $0 to $2 million in year one, and over $3 million in year two, his sights are now set on $10 million in 2025. But this episode isn’t about a polished plan—it’s about what happens when the vision grows faster than the strategy. It’s about pressure, grit, and the courage to bet on yourself when nothing is guaranteed.

If you're a founder, entrepreneur, or dreamer navigating rapid growth and high expectations, this episode is a must-listen.

Here’s What You’ll Learn:

How Escalade Roofing scaled so quickly

The impact of personality on business growth

Why $10M became the goal for 2025

What success looks like—even if you fall short

How to keep moving when things aren’t perfect

Where to start when you’re in the early phases

What pressure feels like during rapid scaling

Thoughts on private equity, partnerships, and staying focused

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Timestamps:

00:00 – Introduction

01:04 – The growth of Escalade Roofing

03:04 – Does your personality affect business growth?

05:41 – Why $10M is the goal this year

07:40 – Chasing big goals to prove something

09:44 – What success looks like if you don’t hit your target

12:21 – Not perfect, but putting in the work

14:22 – Where should someone start?

17:37 – The pressure of growing fast

20:00 – Private equity

23:54 – Partnership dynamics

25:29 – Doing great work: the only way to be truly satisfied

Follow Cole Haynes:

Website:

https://escaladeroofing.com/

Instagram:

https://www.instagram.com/Roofprocole?fbclid=IwY2xjawJgxYlleHRuA2FlbQIxMAABHv77-w6cBROpbWaZxXH9SEzkJCcZeWAn9YmBKSm7UE3KC6HbBma0npitc-Tp_aem_ioCrBw_rgLsrih5dIEZvUg

Instagram:

https://www.instagram.com/escaladeroofing

Facebook:

https://www.facebook.com/cole.haynes.169

Facebook:

https://www.facebook.com/EscaladeRoofing

Follow Dave Carroll & Dope Conversations:

Facebook (Dave’s Personal Page):

https://www.facebook.com/share/1BbGMg

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Join the Free Facebook Group:

https://www.facebook.com/share/18pgzg

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Instagram: @davedopemarketing

YouTube: @DopeMarketing

Website: dopemarketing.com

If you found this episode valuable, drop a comment below and let us know your biggest takeaway!

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Scaling Business For Success, Recruiting with Purpose w/ Keith Collins

In this episode of Dope Conversations, David Carroll (Founder/CEO of DOPE Marketing) sits down with Keith Collins, a master recruiter and business leader. They dive deep into scaling businesses, building a lasting legacy, and recruiting with real purpose.

Keith isn’t just a recruiter—he’s a visionary entrepreneur on a mission. As the District Manager of Farmers Insurance District 54 and a Presidents Council-level leader, he’s growing an army of entrepreneurs across Minnesota and beyond.

If you're a business owner, entrepreneur, or looking to build a winning team, this episode is packed with actionable insights!

Here’s What You’ll Learn:

Where the vision of 87 counties came from

The key traits of successful recruits

How systems & training set business owners up for success

The characteristics of great leaders

The importance of tracking meaningful conversations

The 4 pillars of an effective sales process

Why legacy isn’t just leaving something for people, but in people

Subscribe for more expert insights on branding, marketing, and business growth!

Timestamps:

00:00 – Introduction

02:00 – Where did the vision of 87 Counties come from?

03:14 – Traits to look for in a successful recruit

06:25 – Systems and training for business owners

10:54 – Traits and characteristics of a great leader

15:11 – Tracking meaningful conversations

18:57 – Going deeper into recruitment and leadership

20:48 – The 4 Pillars of the sales process

25:20 – Legacy: Not just leaving something for people, but in people

Follow Keith Collins:

Linkedin:

https://www.linkedin.com/in/Keith2collins/?fbclid=IwY2xjawJbWJJleHRuA2FlbQIxMAABHQlmjp2fSXclxrG0km7i7RFNO1xLex_b0aKaeVD163pkQTabBw1jPgZ_2Q_aem_egp0cESQFzR-YWnMI5r6wg

Instagram:

https://www.instagram.com/Keith2collins?fbclid=IwY2xjawJbV_lleHRuA2FlbQIxMAABHSRfbqwbjNuoNMoIk_AoBdKyYJW-yEMT5HhFizsLRSmsfhv0l77xeH5-Bw_aem_jNuzrESu5NTT7g49LwnmrQ

Facebook:

https://www.facebook.com/SouthernMinnesotaFarmersInsurance

Follow Dave Carroll & Dope Conversations:

Facebook (Dave’s Personal Page):

https://www.facebook.com/share/1BbGMg

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Join the Free Facebook Group:

https://www.facebook.com/share/18pgzg

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Instagram: @davedopemarketing

YouTube: @DopeMarketing

Website: dopemarketing.com

If you found this episode valuable, drop a comment below and let us know your biggest takeaway!

Don’t forget to LIKE, SHARE, and SUBSCRIBE for more marketing and branding insights!

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