Marketing tactics may evolve with new platforms and technologies, but the foundational principles remain the same. In this episode, we dive into why trust is the cornerstone of creating lasting customer relationships. Learn about the "like, know, and trust" factor and how it shapes the customer journey. We'll explore the types of content that not only capture attention but also nurture trust, helping your audience move from curious observers to loyal customers. Whether you're experimenting with the latest trends or sticking to proven strategies, this episode will give you the clarity you need to align your marketing efforts with what truly works

Helpful links mentioned
Quickly Create 30 Content Ideas
Get Over Your Fear of Live Video
CapCut
Opus Clip
Chat GPT

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In this episode, we dive into the power of preparation for your media content, especially when you’re working live! Discover how separating your practical and creative tasks can help you reduce stress and show up with confidence. I’ll walk you through my three-phase approach—Brainstorming, Planning, and Creating—to build your ideas, craft content, and go live with ease.

Whether you're recording a video, going live, or creating social posts, preparation is key to a smooth and energized production. From batching content to setting up your studio, I’ll share tips on preparing effectively to maximize creativity. Plus, I’ll share my favorite apps—like ChatGPT, Trello, Canva, and Voxer—that make content creation a breeze. Ready to shine on camera or in your posts? Let's get into it!

Another helpful episode to help you brainstorm ideas for your content checkout Episode 45: How to Create 30 Content Ideas in 30 Minutes -

Helpful apps I mentioned in this episode:
Chat GPT
Asana
Trello
Google Docs
Voxer

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We’ve all heard the saying, “Comparison is the thief of joy,” often credited to Theodore Roosevelt. But what if I told you it’s not just stealing your joy—it’s also stealing your progress? In this episode, we’re diving deep into how comparison can sabotage not only your happiness but also your creative potential, your business growth, and your personal success.

We’ll cover:

• The pitfalls of comparing your journey to others—whether it’s followers, revenue, or career milestones.
• The myth of "fancy"—why you don’t need top-tier gear, a perfect studio, or polished production to make an impact.
• Avoiding the trap of mimicking online personalities and staying true to your authentic self.
• The dangers of obsessing over metrics and stats—don’t let their full team overshadow your solo hustle.

Plus, we’ll share actionable strategies to break free from the comparison trap, like setting boundaries on social media and learning to be inspired, not discouraged, by others’ success.

Stop letting comparison paralyze you. It’s time to own your unique journey and move forward, unapologetically.

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I'm diving into a topic that often feels overwhelming—marketing strategies. If the idea of a marketing or content strategy feels heavy or confusing, you're not alone! But here's the thing: it doesn’t have to be that way. Today, I’m breaking it all down and offering a new approach—reframing your marketing strategy as a helping strategy. By shifting your mindset, you can create better, more aligned content that helps your audience and moves your business forward. I’ll also be sharing practical tips, examples, and a simplified view of the customer journey to show you how valuable, helpful content can turn casual followers into loyal advocates. Let's make it easier, more fun, and way more impactful! Tune in and let's get to work.

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Whether it's creating content, making difficult phone calls, or facing those daunting to-dos, this method will help you get started and keep going. Melanie explains how setting just five minutes of focused time can break through your resistance to starting tough tasks and reduce the anxiety and dread that comes from putting things off. She also dives into how visualization techniques can help prepare your mindset for action. If you've ever struggled with getting things done or faced tasks you dread, this episode offers a practical, no-nonsense strategy to overcome procrastination and unlock momentum.

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You have gifts to share with the world, you know it, you feel it and it’s inside of you. This podcast is going to help you make sure that you don’t let your gifts go ungiven. Welcome to the podcast where we believe action is what creates courage, and embracing your authentic self is the key to success!

I'm back! Season 2 of this podcast is officially launched and it's all about creating more courage (and more content) in your life and business so you can reach your dreams.

If you've been here before, thank you! You are a huge reason I'm still here and relaunching this podcast with more depth, more motivation, and more action taking assignments.

If you're new, welcome! I'm Melanie Dyann Howe and I'm here to guide you through the journey of creating courage to maximize your influence as you share you gifts with the world.

"Don't Let Your Gifts Go Ungiven" - Melanie Dyann Howe

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When it comes to building an effective content strategy, it's important to recognize the various options for video. Video is one of the most impactful formats you can create in modern day marketing.

But, each format has a specific purpose. In this episode I explain how I feel about short form and viral video, pre-recorded video, and live video.

• Short Form - Attract
• VOD - Attract, Educate and Serve
• Live - Nurture, Build Relationships, and Gain Trust

I break it down and also explain why I believe so strongly that everyone marketing themselves should be including live video in their content strategy.

Links Mentioned in this Episode:
Get a 14-Day Free Trial of StreamYard with My Partner Link
Join the DIY Marketing With Melanie Facebook Group
Subscribe to my YouTube Channel
More Episodes about Live Video

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A common thread in business owners and online entrepreneurs is how often we can get stuck due to the sneaky voices in our head. Whether it be due to perfectionisms, fear of rejection, overwhelm, or overthinking - it happens to us all.

I got inspiration to record this episode after talking things through with one of my great friends and amazing entrepreneurs who was feeling stuck. 95% of being stuck is in your head...your mindset. I've dealt with these challenges my entire time being self-employed and I'm grateful to be in a place where I can share some tips to help you get unstuck too.

Links Mentioned in This Episode
James Hicks's YouTube Channel
B-Minus Work Episode on Amy Porterfield's Podcast
My episode about Sucking First

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