Marketing tactics may evolve with new platforms and technologies, but the foundational principles remain the same. In this episode, we dive into why trust is the cornerstone of creating lasting customer relationships. Learn about the "like, know, and trust" factor and how it shapes the customer journey. We'll explore the types of content that not only capture attention but also nurture trust, helping your audience move from curious observers to loyal customers. Whether you're experimenting with the latest trends or sticking to proven strategies, this episode will give you the clarity you need to align your marketing efforts with what truly works

Helpful links mentioned
Quickly Create 30 Content Ideas
Get Over Your Fear of Live Video
CapCut
Opus Clip
Chat GPT

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In this episode, we dive into the power of preparation for your media content, especially when you’re working live! Discover how separating your practical and creative tasks can help you reduce stress and show up with confidence. I’ll walk you through my three-phase approach—Brainstorming, Planning, and Creating—to build your ideas, craft content, and go live with ease.

Whether you're recording a video, going live, or creating social posts, preparation is key to a smooth and energized production. From batching content to setting up your studio, I’ll share tips on preparing effectively to maximize creativity. Plus, I’ll share my favorite apps—like ChatGPT, Trello, Canva, and Voxer—that make content creation a breeze. Ready to shine on camera or in your posts? Let's get into it!

Another helpful episode to help you brainstorm ideas for your content checkout Episode 45: How to Create 30 Content Ideas in 30 Minutes -

Helpful apps I mentioned in this episode:
Chat GPT
Asana
Trello
Google Docs
Voxer

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We’ve all heard the saying, “Comparison is the thief of joy,” often credited to Theodore Roosevelt. But what if I told you it’s not just stealing your joy—it’s also stealing your progress? In this episode, we’re diving deep into how comparison can sabotage not only your happiness but also your creative potential, your business growth, and your personal success.

We’ll cover:

• The pitfalls of comparing your journey to others—whether it’s followers, revenue, or career milestones.
• The myth of "fancy"—why you don’t need top-tier gear, a perfect studio, or polished production to make an impact.
• Avoiding the trap of mimicking online personalities and staying true to your authentic self.
• The dangers of obsessing over metrics and stats—don’t let their full team overshadow your solo hustle.

Plus, we’ll share actionable strategies to break free from the comparison trap, like setting boundaries on social media and learning to be inspired, not discouraged, by others’ success.

Stop letting comparison paralyze you. It’s time to own your unique journey and move forward, unapologetically.

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