My client Rosa made 61K in six months — and said “book a call” less than ever.

Rosa Revuelta is a leadership coach for first-gen nonprofit leaders, working with both individuals and organizations. Before this year, 90% of her business came from relationships and referrals.

It worked, but it didn’t feel stable, especially with her being a single mom and breadwinner.

So even thought his referral/retention model had technically "worked" for the first 3 years, she wanted that to shift.

Here’s what we actually did inside Category of One to get her there.

1. First, we got her offer specific — not just “leadership coaching,” but a result she could say with confidence, tied to a problem she already knew how to solve better than anyone else.
2. Then we made her content consistent across every platform, telling the same story in different words instead of a little of this and a little of that.
3. From there, we shifted her content’s job: instead of pushing people toward “book a call,” every piece invited them into a conversation — through her LinkedIn lives, her follow-up system, the relationships she was already building.

That’s what created the inquiries. The inquiries created the sales.

In this episode we talk about -

• Why Rosa left a 12-month program halfway through, and how she decided to invest in CO1 when she could've "taken a break"
• How getting clear on her actual result statement changed her confidence and her marketing
• Why consistency without positioning wasn’t the answer, and what she changed instead
• The shift from “book a call” to building a system of real conversations across LinkedIn, lives, and follow-ups
• How she went from 90% of her sales coming from relationships to 50% coming from LinkedIn (now it's 50/50 relationships and LinkedIn) — and what that did for her sense of safety in her business

If you’ve ever felt like you did everything right in an investment and it still wasn’t working, or like your business is stable but not stable enough, this one’s for you.

Listen now.

Category of One is open now.

If you join by this Friday, October 30th at 11:59pm PST, you’ll also get my 10 Done-For-You Six-Figure Storyselling Angles — your thought leadership mic drop moments in a bottle, for hooks, email subject lines, and conversation starters.

Join Category of One! Doors close Wednesday Nov 4th.

Connect with Rosa:

• Instagram
• LinkedIn
• Listen to her free series, The Authority Shift — five episodes on why leadership has been feeling so hard for first-gen leaders of color in nonprofits, and what to do about it

Last week my client Jess landed four sales calls in a week, while having a 9-5. Not because she went viral. Not because she finally cracked some algorithm trick. Because she decided at the beginning of the summer that sales would be her goal.

And then, in Category of One, we went step by step to make that happen, which we cover in this episode. And every action she took lined up with that decision.

I brought Jess on the podcast because she’s proof of something I tell my clients constantly: leaning in is most of business. Not the framework. Not the investment. It's leaning in and getting help filling in the gaps that you can't always see.

Jess is a Career Coach and Leadership strategist for ambitious women of color, and she’s been in Category of One since round one.

In this episode, we go back through exactly what she changed - her mindset, her marketing, and her sales process - and trace it all the way to those four calls.

• Why “post and wait” is a death trap, and what Jess did instead once she stopped relying on it
• How she stopped sending people a book-a-call link and started having real conversations about their problems, and why none of her four sales calls came from a link in her bio
• The moment she realized her 10 years of healthcare consulting experience wasn’t separate from her coaching — it was the thing making her a better coach
• How she learned to tell the difference between coaching someone for free in the DMs and inviting them onto an actual sales call — and why that distinction matters
• Why I told her to record solo podcast episodes, write more sales emails, and run a summer sales challenge, and what happened when she actually did it

If you’ve ever felt like you’re trying everything and still wondering if you’re solving the wrong problem, or if the real issue is that you haven’t fully leaned in yet, this episode is for you.

Listen now.

To join Jess and the next round of incredible coaches and consultants selling high ticket offers with story and leading with their expertise, doors to Category of One on Wednesday Oct 28th by registering for my free training:

Sold Out through Story: 3 Steps to Selling High Ticket Offers Through Content

Connect with Jess:

• Instagram
• LinkedIn
• The Ambitious Woman of Color podcast
• Grab her Paid & Promoted 5 Day Series — her money, authority, and visibility framework for women of color going after their next promotion or raise

This move wasn't a "rebuild". It came from the happiest season of my life.

I was living in San Francisco, in a condo on a hill with a 180-degree view that people would film when they walked in. I'd hit a million lifetime in my business. I hit three six figure launches from that house. By every account, I was the picture of success.

And I still felt the tug to leave.

In this episode, I'm telling the real story of moving my daughter and our whole life to Mexico City and a homeland I never grew up knowing - not the logistics, but why:

Why the decisions that change your life the most rarely feel exciting when you're making them. Why I kept returning to Mexico City for over three years before I understood what it was calling me toward.

And why this move, more than any other I've made, felt ancestral.

• Why I started questioning if San Francisco was really the home I'd have chosen, if my family didn't already live there
• Treating it as a 6-month "trial" made the leap feel easier
• How I knew my definition of success had shifted now that I was no longer in survival mode
• What happened the day I made an appointment with a shaman, and what showed up in my inbox the next day
• Why the biggest decisions of my life have never felt exciting to make — they've felt like grief
• What I'm sitting with now, as I anticipate my parents coming to visit us in week, knowing my dad has not been back to Mexico since he emigrated in 1971.

If you've ever built a life that looked right on paper and still felt the pull to leave it, this one's for you.

Listen now.

Work with me:

If you're looking to build (or re-build) a business with a multi-six figure foundation that also supports a full life, private coaching is where we do this work.