My client Rosa made 61K in six months — and said “book a call” less than ever.

Rosa Revuelta is a leadership coach for first-gen nonprofit leaders, working with both individuals and organizations. Before this year, 90% of her business came from relationships and referrals.

It worked, but it didn’t feel stable, especially with her being a single mom and breadwinner.

So even thought his referral/retention model had technically "worked" for the first 3 years, she wanted that to shift.

Here’s what we actually did inside Category of One to get her there.

1. First, we got her offer specific — not just “leadership coaching,” but a result she could say with confidence, tied to a problem she already knew how to solve better than anyone else.
2. Then we made her content consistent across every platform, telling the same story in different words instead of a little of this and a little of that.
3. From there, we shifted her content’s job: instead of pushing people toward “book a call,” every piece invited them into a conversation — through her LinkedIn lives, her follow-up system, the relationships she was already building.

That’s what created the inquiries. The inquiries created the sales.

In this episode we talk about -

• Why Rosa left a 12-month program halfway through, and how she decided to invest in CO1 when she could've "taken a break"
• How getting clear on her actual result statement changed her confidence and her marketing
• Why consistency without positioning wasn’t the answer, and what she changed instead
• The shift from “book a call” to building a system of real conversations across LinkedIn, lives, and follow-ups
• How she went from 90% of her sales coming from relationships to 50% coming from LinkedIn (now it's 50/50 relationships and LinkedIn) — and what that did for her sense of safety in her business

If you’ve ever felt like you did everything right in an investment and it still wasn’t working, or like your business is stable but not stable enough, this one’s for you.

Listen now.

Category of One is open now.

If you join by this Friday, October 30th at 11:59pm PST, you’ll also get my 10 Done-For-You Six-Figure Storyselling Angles — your thought leadership mic drop moments in a bottle, for hooks, email subject lines, and conversation starters.

Join Category of One! Doors close Wednesday Nov 4th.

Connect with Rosa:

• Instagram
• LinkedIn
• Listen to her free series, The Authority Shift — five episodes on why leadership has been feeling so hard for first-gen leaders of color in nonprofits, and what to do about it