93. From Deciding to Doing: How Jess Locked In and Created Back to Back Sales Calls
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93. From Deciding to Doing: How Jess Locked In and Created Back to Back Sales Calls
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Last week my client Jess landed four sales calls in a week, while having a 9-5. Not because she went viral. Not because she finally cracked some algorithm trick. Because she decided at the beginning of the summer that sales would be her goal.
And then, in Category of One, we went step by step to make that happen, which we cover in this episode. And every action she took lined up with that decision.
I brought Jess on the podcast because she’s proof of something I tell my clients constantly: leaning in is most of business. Not the framework. Not the investment. It's leaning in and getting help filling in the gaps that you can't always see.
Jess is a Career Coach and Leadership strategist for ambitious women of color, and she’s been in Category of One since round one.
In this episode, we go back through exactly what she changed - her mindset, her marketing, and her sales process - and trace it all the way to those four calls.
- Why “post and wait” is a death trap, and what Jess did instead once she stopped relying on it
- How she stopped sending people a book-a-call link and started having real conversations about their problems, and why none of her four sales calls came from a link in her bio
- The moment she realized her 10 years of healthcare consulting experience wasn’t separate from her coaching — it was the thing making her a better coach
- How she learned to tell the difference between coaching someone for free in the DMs and inviting them onto an actual sales call — and why that distinction matters
- Why I told her to record solo podcast episodes, write more sales emails, and run a summer sales challenge, and what happened when she actually did it
If you’ve ever felt like you’re trying everything and still wondering if you’re solving the wrong problem, or if the real issue is that you haven’t fully leaned in yet, this episode is for you.
Listen now.
To join Jess and the next round of incredible coaches and consultants selling high ticket offers with story and leading with their expertise, doors to Category of One on Wednesday Oct 28th by registering for my free training:
Sold Out through Story: 3 Steps to Selling High Ticket Offers Through Content
Connect with Jess:
- The Ambitious Woman of Color podcast
- Grab her Paid & Promoted 5 Day Series — her money, authority, and visibility framework for women of color going after their next promotion or raise