Business Book Bites copertina

Business Book Bites

Di: Karen Williams
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  • In the Business Book Bites Podcast, we unlock the secrets and strategies behind ground-breaking and game-changing books. We dive into the minds of influential authors and experts in the business world, discovering the keys to their success and inspiring you to craft your own brilliant authority building book.

    In our first series, we introduced marketing experts featured in Book Marketing Made Simple.
    Discover how they can help you harness the power of your book to grow your business, attract more clients, and get noticed.

    In series two, we delve into the expertise of published business authors, exploring their successes and how they achieved them.

    And you can also get the Business Book Bites Best Bits from series two at the link below. This gives you a collection of our favourite moments, which we know you will love too!

    Download the bonus downloads at www.librotas.com/bbb2
    Get your copy of Karen’s latest book at www.bookmarketingmadesimple.com

    Karen's links:

    Website: http://www.librotas.com/
    Facebook: https://www.facebook.com/librotas
    LinkedIn: https://www.linkedin.com/in/karenwilliamslibrotas/
    X (Twitter): https://twitter.com/librotas
    Instagram: https://www.instagram.com/karenwilliamslibrotas
    YouTube: https://www.youtube.com/@librotas
    Karen Williams - Librotas Ltd
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Episodi
  • Cracking crowdfunding during COVID with Paul Newton

    Cracking crowdfunding during COVID with Paul Newton
    Apr 25 2024
    25 min
  • 20,000+ Book Sales: Making A Global Impact With A Book with Susan Payton

    20,000+ Book Sales: Making A Global Impact With A Book with Susan Payton
    Apr 18 2024
    In this episode of Business Book Bites, we delve into the power of stories with Susan Payton, coach, consultant and the author of the bestselling book, The Business of Stories. Writing a book wasn’t on Susan’s radar, and then a culmination of things led to its creation. First off, she wanted to move from working one to one with clients – as a done-for-you service – into running group workshops and programmes. But she couldn’t work out how to turn her service into something that would work in a group setting. So, she realised she had to get her ideas out of her head and onto paper in order to teach it. This started as an e-book for lead generation, but she realised that it had to become a paperbackpaperback. She engaged a book coach, followed their process and successfully launched it. It immediately became a bestseller and this, alongside plenty of hard work, helped Susan to support more clients, scale her business, and create a six-figure business. In our conversation, Susan delves into the profound impact of storytelling in the business world and shares invaluable insights into the process of infusing personal narratives into impactful content. She provides compelling advice on ensuring that your book maintains your unique voice, the skillful intertwining of personal stories into your book, and the art of connecting with your audience through relatable storytelling.** Want the Business Book Bites Best Bits from all our episodes in series two? Go to www.librotas.com/bbb2 ** Highlights: ** Authenticity Matters: When writing a book, don't be afraid to infuse it with your authentic voice and personal stories. Let your readers hear your voice throughout the narrative. ** ** Weave Your Story: Showcasing real-life experiences and weaving them into your book can bring your teachings to life, allowing readers to connect with the content on a deeper level. ** ** Long-Term Promotion: Writing a book is just the beginning. Continued promotion and engagement with readers are essential for long-term success. Don't stop talking about your book, as it can lead to incredible opportunities and connections. ** Bio: Susan Payton is a coach, consultant and author of The Business of Stories. Released in March 2022, Susan’s book quickly became a UK and US #1 bestseller on Amazon in several business categories, including Marketing and Sales – even knocking Stephen Bartlett (Diary of a CEO) off the top spot. It got to #1 on Amazon again when the audiobook version was released, and it was a finalist in the Business Book Awards 2023. In a noisy world, where it’s getting harder and harder to stand out from the crowd and be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story. Her game changing framework helps entrepreneurs and marketers craft stories and narratives that launch businesses, build brands and create raving fans. Website: You can get a free copy of The Business of Stories at https://thebusinessofstories.com/my-book. Socials: https://www.facebook.com/susanpaytonUK/ https://www.linkedin.com/in/susanpaytonuk/ Time stamped overview: 00:00 Transitioning from one-on-one to group work.05:12 Following structure helped create a practical, helpful book.08:17 Author struggles but eventually finds clarity and satisfaction.11:14 Author achieves top book ranking through persistence.15:28 Royalty statement shows surprising global reach.18:53 Book focuses on emotional connection, actionable impact.21:15 Guidance and support improve performance, like coaching.24:15 Publisher pushback; author stands firm on voice. Discussion questions: What prompted Susan Payton to write "The Business of Stories"?What was Susan's approach to writing, publishing, and marketing the book?How did Susan promote her book successfully, and what were some of the hard work and strategies she used?What has been the level of success of Susan's book in terms of sales and reach?How does Susan use her book to align with her business and attract clients and opportunities?What significant tips or advice can Susan share for those thinking about writing, publishing, or marketing a book?How did Susan incorporate her voice and storytelling into her book to make it sound like her and create a conversational tone?Where can people get a copy of Susan's book, "The Business of Stories", and how can they connect with her on social media?What were some of the opportunities and speaking engagements Susan secured as a result of her book's success?What is the significance of weaving personal stories throughout a book, and what purpose does it serve? Keywords: book marketing, storytelling, business book, author, bestseller, entrepreneur, marketer, framework, writing process, book structure, business growth, story structure, storytelling workshop, book publishing, book ...
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    27 min
  • Creating multiple streams of income from your expertise with Dr Tamara Russell

    Creating multiple streams of income from your expertise with Dr Tamara Russell
    Apr 11 2024
    Welcome back to another enlightening episode of Business Book Bites! I’m your host, Karen Williams, and today, we have the immense pleasure of featuring Dr. Tamara Russell, a neuroscientist, clinical psychologist, martial arts expert, and an innovative force in the realm of well-being. With her trailblazing books, ‘Mindfulness in Motion’, ‘#What is Mindfulness?’, and ‘What Colour is Your Dragon?’, we delve into the importance of simplicity in writing.Tamara explores how she has bridged the gap between complex neuroscience and practical, accessible mindfulness practices. Tamara shares how she has created multiple work and income streams from her writing, including launching a programme in Brazil. She gives us insights into her latest venture, the Dragon Academy App, providing layered content, exercises, audios, and live sessions catered to different levels of engagement. We also discuss the exciting potential of generative AI in enhancing the mindfulness experience and the importance of authenticity and expert guidance in writing and teaching. ** Want the Business Book Bites Best Bits from all our episodes in series two? Go to www.librotas.com/bbb2 **Highlights ** Non-fiction writing should simplify concepts without undermining their complexity, making them accessible to a broad audience ** ** Integration of digital resources with traditional learning can profoundly enhance the user's experience and retention ** ** Leveraging technology, like apps and AI, provides a dynamic platform for iterative learning and personalised content delivery ** Bio: Dr. Tamara Russell is a neuroscientist, author, clinical psychologist, martial arts expert and leading innovator in the well-being space. She has helped people all around the world transform their lives using her ground-breaking applied brainwise techniques for living well. These applied translational neuroscience tools allow everyone the chance to make better decisions in line with their core values and live well. With two PhDs and a black belt in Shaolin Kung Fu, Tamara's work integrates mind, brain and body in a totally unique approach to well-being and thriving that combines movement, neuroscience and creativity. Her three core programs include Body in Mind Training, Brainwise Mindfulness and The Dragon Way to Mental Wealth (and for Families and Young People - What Colour is Your Dragon?). These programs have been offered across corporate, education, health and creative sectors, where Tamara teaches groups and individuals in the public and private sector how to thrive. Tamara is involved in international research investigating how mindfulness changes the structure of the brain. She lectures in Neuroscience and Mindfulness at King's College London. She is regularly invited to speak on Mindfulness around the globe, appearing both on stage, radio and online. This work informs her applied translational neuroscience approach to well-being. Her organisation The Mindfulness Centre of Excellence was founded in 2011 after sharing the stage with His Holiness the Dalai Lama in Sao Paulo, Brazil at a symposium exploring how ancient contemplative technologies can inform the challenges of modern living. Tamara is the author of three books Mindfulness in Motion, #whatismindfulness, and What Colour is Your Dragon? Website: https://mindbodymot.com and https://www.drtamararussell.com Socials: https://www.instagram.com/drtamararussell Time stamped overview: 00:00 Transition from academic editing to writing books.05:45 Explaining mindfulness to children and its challenges.08:59 Mindfulness impacts mental health through specific practices.12:51 Book emphasises practical application of mindfulness concepts.17:41 Mindfulness language precision and translation challenges.21:43 Movement-based learning method engages and aids learners.24:01 Iterative feedback process allows continuous improvement.25:53 Psychologist offers personalised service and explores AI.29:35 AI in preventative health: sharing knowledge, changing behaviour.33:54 Early editor feedback vital for personal writing. Discussion questions: How did Dr. Tamara Russell's background in neuroscience, psychology, and martial arts inform her unique approach to mindfulness and her writing?What challenges does Dr. Russell identify in translating academic research into non-fiction writing that's accessible to a general audience?How does Dr. Russell tailor her courses and books to address common problems people face in corporate, community mental health, and clinical settings?Can you discuss the process and considerations behind creating an app like the Dragon Academy and the different membership levels it offers?How might generative AI change the way mindfulness training is delivered, and how does Dr. Russell see it playing a role in her own work?What are some of the ethical considerations and potential benefits of using AI in the health and ...
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    35 min

Sintesi dell'editore

In the Business Book Bites Podcast, we unlock the secrets and strategies behind ground-breaking and game-changing books. We dive into the minds of influential authors and experts in the business world, discovering the keys to their success and inspiring you to craft your own brilliant authority building book.

In our first series, we introduced marketing experts featured in Book Marketing Made Simple.
Discover how they can help you harness the power of your book to grow your business, attract more clients, and get noticed.

In series two, we delve into the expertise of published business authors, exploring their successes and how they achieved them.

And you can also get the Business Book Bites Best Bits from series two at the link below. This gives you a collection of our favourite moments, which we know you will love too!

Download the bonus downloads at www.librotas.com/bbb2
Get your copy of Karen’s latest book at www.bookmarketingmadesimple.com

Karen's links:

Website: http://www.librotas.com/
Facebook: https://www.facebook.com/librotas
LinkedIn: https://www.linkedin.com/in/karenwilliamslibrotas/
X (Twitter): https://twitter.com/librotas
Instagram: https://www.instagram.com/karenwilliamslibrotas
YouTube: https://www.youtube.com/@librotas
Karen Williams - Librotas Ltd
Storia e critica della letteratura Arte Economia
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