This week on Buffering, we’re live from ConneXions 2026 with Jordan from Jade Communications to explore why the best broadband marketing isn’t about telling your story, it’s about solving your customers’ problems. From building a brand around real subscriber needs to simplifying website experiences, creating lifestyle based offers, and using data to personalize marketing, we discuss how broadband providers can move beyond speed and price to build stronger customer relationships.

Join Zack and Jordan as they dig into what makes marketing memorable, why customers care more about outcomes than operator language, and how providers can use subscriber insights to deliver more relevant experiences. From connecting rural properties and ranches to making better use of customer data, discover how to stand out in a crowded market by solving the physical, emotional, and everyday problems that matter most to subscribers.

This week on Buffering, we’re live from ConneXions 2026, breaking down why broadband providers need to rethink how they market, sell, and deliver value to subscribers. From escaping the speed and price trap to building value based offers, creating seamless mobile first buying experiences, and turning websites into your best salesperson, we explore how providers can move beyond technical specifications and start selling the experiences customers actually care about.

Join Zack and Gabe as they share practical takeaways on using AI to rethink website design, making broadband services easier to find and buy, and standing out as satellite providers like Starlink and Amazon Leo reshape the competitive landscape. From translating operator language into customer benefits to turning local presence and customer loyalty into real differentiators, discover how broadband providers can stop competing on speed alone and start selling the life their networks make possible.

This week on Buffering, we’re exploring the rise of the synthetic consumer and what happens when AI agents start acting on our behalf. From autonomously shopping and negotiating bills to managing subscriptions and planning travel, tools like Meta’s Muse are changing how consumers interact with businesses. But as AI takes on more responsibility, questions around trust, privacy, and customer loyalty are becoming harder for businesses to ignore.Join Zack and Gabe as they break down their real world experiences with AI agents, explore what happens when customers send AI to negotiate lower prices, and discuss the implications for broadband service providers. From rising unsubscribe rates to a new kind of customer interaction, discover why providers need to rethink retention, focus on delivering differentiated value, and prepare their teams for a world where the customer on the other side of the conversation might not be human.