This time, we feature Nashville’s Multimedia Queen.

WSM-AM's Eryn Cooper, a multimedia journalist, morning show producer, emerging radio personality, and self-proclaimed "professional fan." Eryn discusses her career path, how she's advanced from radio newbie to assistant brand manager and on-air talent in just two years, and her current roles working for the Grand Ole Opry, Circle Country TV, and the Coffee, Country, and Cody Morning Show. She’s the kind of person who can “do it all”, from production and hosting to normalizing the “fangirl to professional fan” pipeline

Key Points You Won't Want to Miss:

[03:00] Eryn balances a variety of roles, from Nashville's Multimedia Queen to running her production company and engaging with stars at the Grand Ole Opry and WSM-AM.

[00:04:00] We learn how experiences in TV news, sports, CHR radio, and digital platforms storytelling have helped Eryn develop effective practices while learning to avoid common pitfalls.

[06:00] Eryn has observed several emerging trends shaping the future of multimedia journalism and marketing and advises us on how to prepare for navigating these changes.

[08:42] Eryn reveals how she enhances the Grand Ole Opry's outreach using digital strategies like social media to attract new audiences. Caution: this is NOT your parent's Social Media!

[00:09:55] We hear a lot about WORK/LIFE balance and Eryn explores how she practices it through her varied interests, such as fashion, baking, and charity work, which she shares on her website and social channels.

Check out One-Minute Martinizing -"Patience"

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Steve Reynolds is a renowned radio talent coach focusing on Top 10 Talent.

With a career that started in the 1990s, he has worked his way up from on-air positions to programming and management roles at notable stations including the legendary WRAL.

In 2001, he established the Reynolds Group, offering innovative strategies and assistance to top shows and stations across the country.

In this episode, Steve unveils ways to conquer the fear of change and embrace it, as the world is constantly evolving. He emphasizes the importance of staying relevant and updated, encouraging radio shows to constantly adapt and modernize their content to maintain a connection with their audience.

Steve also offers some interesting ways for you to become multimedia stars, with a presence on TV, social media, and of course, within the community,

Steve has also written for major media publications and regularly speaks at industry events.

Time-Stamped Highlights:

(01:58) Steve shares some of the biggest opportunities for local radio hosts and stations today, as the industry reacts to current conditions.

(05:01) The question is never how to make mistakes, but rather, how to avoid them. Steve identifies some of the most common and suggests ways to avoid them.

(07:23) If you'd like to keep up with changing trends in the radio industry and stay ahead of the curve, Steve has some interesting insights.

(10:41) Steve shows some Top 10 Market strategies for building and maintaining an audience in today's competitive radio landscape, and how they can be done in ANY market.

One-Minute Martinizing (tap here)

* * *

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Dave Beasing is a distinguished, seasoned consultant and media brand creator with a remarkable track record at MTV, VH1, ABC, CBS, NPR, iHeart, Lions Gate, and radio. Dave's ongoing creativity positions him at the forefront of the industry as the founder of SOUND THAT BRANDS.

Starting Nebraska station, Dave later contributed significantly in Tulsa, Detroit, and LA, even launching Ryan Seacrest's first full-time radio job at LA's Star 98.7.

As the visionary behind 100.3 FM The Sound, also in LA, Dave revolutionized radio programming with on-demand video and social media, setting a new standard for audience interaction. His accomplished team produced chart-topping podcasts like Dirty John, Unfictional, Business Wars, COLD, and many, many others.

The team Dave has brought together at SOUND THAT BRANDS possesses decades of combined experience in marketing, consumer engagement, audio entertainment, and brand management. This diverse skill set uniquely equips them to tackle intricate business challenges. As the tech landscape continually evolves, Dave remains a leading influence, steering the team towards success.

Sound that Brands Recent Blog Posts

One-Minute Martinizing (tap here)

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In this episode, we explore the evolving dynamics of radio in 2024 with industry guru Sean Ross! In his roles as VP Music + Programming at Edison Research, and creator of the popular Ross on Radio Insight column, Sean is the perfect 'go-to' guy to explore the key questions we'll all be facing in 2024. Among them:

• Can collaboration with record labels rejuvenate radio's influence?
• How crucial are up-tempo hits in today's audio landscape?
• Is radio's influence slipping in comparison to platforms like TikTok?
• How will the radio landscape change with different music tastes evolving including the surge of country music?"
• Is revitalizing local stations with truly local programming – the key to sustainability?

Sean also explores the coming pulse of the Billboard Hot 100 and industry concern over the scarcity of new music on radio.

We’ll also explore how falling ratings and market share threaten radio's legacy, and what can be done about it.

Join us as we attempt to unlock these secrets of radio survival. The future of radio…and your career awaits!

Time-stamped takeaways you won't want to miss:

[1:59] Sean questions music beliefs, citing 2023 hits like Miley Cyrus's "Flowers" and Olivia Rodrigo's "Bad Idea," impacting Top 40 radio.

[5:07] Radio's evolving role is discussed. Sean notes its vital role to listeners, raising questions about its significance to labels.

[7:11] Sean anticipates changes, highlighting radio challenges and emphasizing collaboration with labels. Discusses reliance on platforms like TikTok.

[9:02] Sean explores the ideal radio station model, balancing local and national focus, and discussing their roles in the marketplace.

[11:00] Sean challenges radio success metrics, advocating a broader evaluation beyond AQH share, and suggesting a more comprehensive approach.

One-Minute Martinizing (tap here)

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Corey Dylan, the morning host of 100.7 Big FM in San Diego, Corey discusses her passion for radio, her career journey, and the importance of embracing new technologies like AI in the industry.

She emphasizes the need to adapt to changes, learn about AI, and use it to enhance rather than replace human creativity. Corey also shares advice she received from George Clooney and Bryan Cranston about approaching auditions with confidence and viewing them as an opportunity to solve the employer's problems.

Overall, the conversation highlights Corey's commitment to community engagement, personal branding, and staying relevant in the evolving media landscape.

Her insights offer valuable lessons for aspiring radio professionals, emphasizing authenticity, community engagement, and adaptability as key pillars in radio success.

One Minute Martinizing

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We welcome back Fred Jacobs, the media visionary and founder of Jacobs Media Strategies, known for creating the Classic Rock format in the 80s.

This time, Fred emphasizes the importance of innovation in the radio industry. He expresses optimism about radio's future and ways you can succeed, but he also highlights the need for creative formats and reaching diverse audiences.

We also dig into podcasting, where Fred expresses a somewhat bearish outlook on stand-alone podcasts due to saturation and challenges in audience discovery and monetization, but also shares ways in which established radio brands can still use podcasts to advantage.

As always, Fred provides key insights into what we can learn from radio’s past, present, and thoughts on our future, touching on topics like podcasting, AI, and marketing strategies.

One-Minute Martinizing

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In this compelling podcast episode, we welcome back Erica Mandy, the acclaimed broadcast journalist behind The Newsworthy podcast. From leaving CBS to launching her daily news podcast in 2017, Erica shares insights into her journey, marked by millions of monthly downloads and accolades from Harper's Bazaar and Podchaser. Recognized as one of the top 25 women in podcasting, Erica's commitment to speed, fairness, and objectivity in news reporting shines through.

You'll gain valuable lessons as Erica discusses the challenges of maintaining neutrality, avoiding sensationalism, and balancing ratings with content integrity...especially in news. She provides actionable advice for aspiring journalists, emphasizing continuous improvement and resilience in the face of criticism.

This episode is a concise guide for radio stations and individuals looking to enhance their news reporting, offering a glimpse into the mind of one of the industry's influential figures.

Some Key Takeaways you won't want to miss:

(01:58) Understanding Multiple Perspectives

(03:00) Thorough Research and Context:

(03:57) Controlling Sensational, Positive and Negative language

(05:51) Recognizing Personal Biases

(10:00) Dealing with Pressure

Special Episode celebrating International Podcast Day:

Hear the Origin of The Newsworthy podcast here

Read ONE-MINUTE MARTINZING by Dave Martin

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Harry Lyles is an accomplished multi-format programmer and is widely recognized as the foremost expert in all forms of Hip Hop, R&B, Rhythmic, Rhythmic AC and Gospel.

As president of Lyles Media, Harry has been the programming partner for some of the most prominent broadcasting and media companies in the business. He’s well known for positioning companies for expansion and rapid development while helping broadcasters understand a better ratings story to help generate more revenue.

Harry’s standout programming career is marked by cutting-edge strategies, stellar brand-building skills, and achieving and sustaining market share by building inspired station teams. When programming connects with your local audience, ratings and revenue will follow.

In this episode, Harry shares insights to help radio people UP THEIR GAME for 2022, by focusing on some of the basics sorely overlooked in our era of consolidation,

Key Takeaways You Won't Want to Miss

[01:58] Harry discusses the very first signs he looks for to see whether a radio station is likely to succeed or not, and what to do about it.

[04:02] Breaking some complex concepts into bite-sized doses, Harry offers some pointers from his Radio Ratings Problem Solving Method, and how “A Self Reflection” can be a good, easy and free starting point for anyone.

[08:59] Harry reminds us of what Radio's first job should be, and provides some pointers on how to make sure your station is doing it. (Spoiler: Many are not!)

[11:04] As a radio veteran who works with many stations in a wide variety of markets, Harry is consistently baffled by one key thing most broadcasters don't do. He shares how it can happen, and reminds us of a secret that will correct this and grow your career!

Read Dave Martin's ONE-MINUTE MARTIZING on "INTENTION" HERE

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