Guest: Mark Ramsey — Audio strategist, researcher, and creator of Wondery’s Inside Psycho, Inside Jaws, and Inside The Exorcist series.

Hosts: Kipper McGee & Dave Martin

Key Topics & Takeaways:

• From radio research to storytelling: Ramsey saw early that audio could be cinematic—destination content, not filler.
• Discover the 3 Checkmarks Framework: Every successful project needs it. Few actually use it.
• Shift in the industry: “Great distribution now creates content — not the other way around.”
• Why ‘Blue Ocean’ ideas matter: Find the unexplored frontier others ignore
• Listener involvement 2.0: Modern shows should borrow structure and prep from classics like Car Talk—authentic ≠ unplanned.
• Branded content done right: Partnerships with sponsors or underwriters can add halo and trust, not clutter.
• Final thought: Radio stations should “do what you do well—for people who don’t do that well—and partner with those who do what you don’t.”

Mentioned Projects: Wondery, Inside Series, Hope Media Group’s Scrooge: The Podcast Christmas Carol.

Please help us thank these underwriting supporters:

• musicmaster.com
• radiocontentpro.com

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Links referenced in this episode:

• brandwithondemand.com
• musicmaster.com
• radiocontentpro.com
• wondery.com

Mentioned in this episode:

visit: www.throwbacknation.com