⚠️Purpose does not scale on its own!In this episode, Rich Laster breaks down a hard truth many purpose led CEOs are confronting right now. A compelling mission is no longer enough to protect runway, defend valuation, or earn investor confidence. Without a clear model and measurable execution, purpose becomes narrative, not strategy.Drawing on 27 years of revenue leadership and research from Harvard, Wharton, and B Lab, 🧙🏾‍♂️Rich explains why “our mission is our strategy” quietly fails in Seed and Series A companies. He introduces the M3 Framework, Mission, Model, and Metrics, as a practical way to convert Why into an operator grade growth plan that can be tested, resourced, and improved under real conditions. You will learn how to 🗡️sharpen your mission so it actually guides decisions, how to design a business model that is commercially viable and mission true, and how to instrument purpose with a small set of leading indicators that boards and teams can trust. This episode is built for B Corporation leaders, impact driven founders, and investors who want proof that purpose is driving performance, not masking misalignment.🔊The Blunt On Business podcast goes live every Wednesday at 1pm PT and 4pm ET on YouTube/@growexpand with replays shared on LinkedIn and Spotify. If you want to turn purpose into a measurable growth strategy without losing your soul, visit RichLaster.com to explore deeper frameworks and CEO level scalability assessments.

If your company is growing but feels harder 🏋🏾to run every quarter, you may not have a scaling problem. You may have a design problem.In this episode, Rich Laster 🔍breaks down the difference between a business that runs and a business that scales. Drawing on Harvard, Wharton, and B Lab research, plus 27 years repairing revenue engines that looked successful on paper, Rich explains how growth can quietly increase fragility instead of enterprise value.You will learn what structural scalability actually means, why founder dependency is the clearest warning sign, and how to diagnose whether your economics, operations, and leadership can compound rather than collapse under growth. Rich walks through the Scale Readiness Triad and the practical 4R Scalability Model so CEOs can assess repeatability, reliability, runway, and responsibility without relying on gut feel.This episode is especially relevant for Seed and Series A CEOs, B Corp leaders, and investors who want to know whether a company is truly built to scale profit and purpose, or simply burning effort to stay ahead of complexity.

The📈 Blunt On Business podcast🎙️ goes live this, and every Wednesday at 1pm PT | 4pm ET on YouTube/@growexpand

For CEOs who want to move from heroic execution to structural scale, visit RichLaster.com to explore deeper strategy frameworks and scalability assessments.

Most founders are taught that product market fit is the goal. Hit it, scale it, and everything else follows. That advice is incomplete, and for growth stage CEOs, it is increasingly ⚠️dangerous.

In this episode, Rich Laster breaks down the critical difference between product market fit and purpose market fit; and why product market fit only explains why customers buy once, not 📈why investors stay, employees commit, or markets give you grace when things get hard.

Drawing🤓 on Harvard and Wharton research, B Corp performance data, and 27 years of rebuilding B2B revenue engines, Rich explains what purpose market fit actually is, what it is not, and why it has become a strategic edge for Seed and Series A CEOs. You will learn why companies with strong products still stall, how misaligned purpose quietly erodes pricing power and sales velocity, and how the 4P Alignment Model turns purpose into a measurable operating advantage.

If you are a growth stage CEO, founder, or investor navigating the jump from early traction to durable scale, this episode will challenge how you think about strategy, fit, and long term advantage. 🔊This podcast goes live every Wednesday at 1pm PT and 4pm ET on https://www.YouTube.com/@GrowExpand (but, next week is our holiday break). For CEOs who want to turn purpose into a real growth lever instead of a slogan, visit http://RichLaster.com to explore deeper frameworks and strategic assessments.

If your messaging is clear to you but unclear to the market, you are paying a hidden tax in every sales, fundraising, and partnership conversation. This episode breaks down the exact discipline behind the “So What?” Test, and shows founders how to create messages that instantly signal relevance and value. Strategy defines stakes, and messaging is how those stakes reach the market. If your message cannot answer “Why this, why now, for this specific decision maker?” you will lose deals, delay investor decisions, and exhaust your team. Buyers want clarity. Investors want context. Neither will work to interpret your meaning.In this episode of Blunt On Business, you will learn our four step “So What?” Ladder, the behavioral science behind why it works, and the scoring system that tells you whether a message is ready to deploy or needs to be rebuilt. We cover how B Corp and impact driven Founders can translate social outcomes into strategic value, and how to protect your message from becoming vague, crowded, or feature heavy.The show goes live every Wednesday at 1pm PT and 4pm ET on YouTube. Join live and bring your hardest messaging challenges. Visit http://RichLaster.com to strengthen your narrative, sharpen your positioning, and build a revenue engine that scales.Comment below with the part of your message that keeps getting ignored. I will break it down live.

Most high growth companies do not miss📉 their annual plan because the market changed. They miss because the plan was never grounded in how revenue works. By Q2, the assumptions break, the reforecasting begins, and the CEO becomes the shock absorber for a system that cannot learn fast enough.In this episode, based on the article How High Growth CEOs Trade Performative Annual Planning for Scalable Revenue Systems 📈, we break down why traditional annual planning fails in volatile markets and what replaces it. This is not about better spreadsheets or more aggressive targets. It is about building a revenue operating system that aligns strategy, capacity, capital, and cadence.We walk through the💡 R3 Planning Framework: Reality, Rhythms, and Reallocation. You will learn how to constrain plans to what your revenue engine can actually deliver, how to create operating rhythms that surface truth without changing the north star, and how to treat capital and capacity as dynamic rather than fixed. For B Corps and impact driven companies, we also address how to integrate mission and ESG commitments directly into planning instead of bolting them on after the fact.

If you are a Seed, Series A, or B Corp CEO who is tired of watching ambitious plans quietly unravel, this episode gives you a clear alternative. You will leave with practical frameworks, leadership language for the board, and a repeatable way to plan for growth without relying on heroics.The show goes live🔊 every Wednesday at 1pm PT and 4pm ET on YouTube. Join live and bring your toughest planning questions. Visit GrowExpand.com to take the Revenue Scalability Assessment and see whether your revenue system can support your growth goals.👂🏼Comment with the part of your annual plan that feels the most fragile. I respond live each week.

Most B Corps do not fail because their mission is weak. They fail because their mission is not engineered into their strategy and revenue architecture. As soon as growth pressure hits, values drift, product shifts, sales cuts corners, and investors push for compromises that erode trust. This episode shows impact CEOs how to prevent that.In this session, based on my article, How B Corps Scale Without Selling Their Soul, we break down the real growth dilemma for mission driven companies. You will learn what strategy actually is, why strategy matters more for B Corps than traditional startups, and why you cannot treat values as a branding layer. Strategy defines constraints, informs tradeoffs, and protects your company from the exact dilution pressures the blog describes.We walk through the Impact Integrity Flywheel. Four disciplines that keep values operational and scalable: Purpose Encoding, Value Disciplined Revenue Design, Governance Aligned Capital, and Culture as an Operating System. You will see how these disciplines create compounding trust and performance, echoing the Ivy League research cited in the article.If you are building a B Corp, social enterprise, or mission driven startup, and you refuse to compromise your values for growth, this is your operating guide. You will walk away with practical tactics, a language for investors, and a clear framework for scaling impact without drifting from your mission.Comment with the part of your impact model that feels most at risk during scale. I answer live each week.The show goes live every Wednesday at 1pm PT and 4pm ET on YouTube. Join live, bring questions, and ask for help applying these frameworks to your own company. Visit RichLaster.com to assess your revenue architecture and build a values aligned, investor ready growth engine.

Choosing between a fractional CRO and a full time CRO is one of the most expensive strategic decisions a Seed or Series A CEO will ever make. In this episode of Blunt on Business, Fractional CRO Rich Laster breaks down the real framework behind that choice and exposes why so many early revenue leaders fail.You will learn:• Why the CRO role has expanded into a cross functional architect of revenue• The hidden risks of hiring a full time CRO too early• When a fractional CRO model provides maximum leverage at minimum burn• The four variables that predict whether your company is ready for a full time executive• How top performing CEOs avoid runway erosion by sequencing revenue design correctlyThis conversation is for founders who want strategic clarity, investor confidence, and a revenue engine that scales without chaos.Join us live to ask questions and benchmark your own readiness.👉 Live every Wednesday at 4pm ET on YouTube👉 Start your scalability check at RichLaster.com

🧠 Your CRM should not be a filing cabinet for deal notes. It should be the operating system that runs your business.

In this episode of Blunt on Business, Fractional CRO and revenue architect Rich Laster explains how high performing CEOs transform the CRM from passive software into a strategic engine for scalable growth.You will learn:• Why CRM failure is a leadership breakdown, not a tech issue• The mindset shift that separates top tier CEOs from the pack• The Four Pillars of Strategic CRM that drive accountability and speed

Founders who get this right scale faster, retain more customers, and earn the investor trust required to advance to the next stage.Join the movement toward higher performance. Watch live and bring your questions.👉 Live every Wednesday at Noon ET on YouTube and LinkedIn👉 Visit RichLaster.com to assess your revenue scalability readiness