Most founders are taught that product market fit is the goal. Hit it, scale it, and everything else follows. That advice is incomplete, and for growth stage CEOs, it is increasingly ⚠️dangerous.

In this episode, Rich Laster breaks down the critical difference between product market fit and purpose market fit; and why product market fit only explains why customers buy once, not 📈why investors stay, employees commit, or markets give you grace when things get hard.

Drawing🤓 on Harvard and Wharton research, B Corp performance data, and 27 years of rebuilding B2B revenue engines, Rich explains what purpose market fit actually is, what it is not, and why it has become a strategic edge for Seed and Series A CEOs. You will learn why companies with strong products still stall, how misaligned purpose quietly erodes pricing power and sales velocity, and how the 4P Alignment Model turns purpose into a measurable operating advantage.

If you are a growth stage CEO, founder, or investor navigating the jump from early traction to durable scale, this episode will challenge how you think about strategy, fit, and long term advantage. 🔊This podcast goes live every Wednesday at 1pm PT and 4pm ET on https://www.YouTube.com/@GrowExpand (but, next week is our holiday break). For CEOs who want to turn purpose into a real growth lever instead of a slogan, visit http://RichLaster.com to explore deeper frameworks and strategic assessments.