⚠️Purpose does not scale on its own!In this episode, Rich Laster breaks down a hard truth many purpose led CEOs are confronting right now. A compelling mission is no longer enough to protect runway, defend valuation, or earn investor confidence. Without a clear model and measurable execution, purpose becomes narrative, not strategy.Drawing on 27 years of revenue leadership and research from Harvard, Wharton, and B Lab, 🧙🏾‍♂️Rich explains why “our mission is our strategy” quietly fails in Seed and Series A companies. He introduces the M3 Framework, Mission, Model, and Metrics, as a practical way to convert Why into an operator grade growth plan that can be tested, resourced, and improved under real conditions. You will learn how to 🗡️sharpen your mission so it actually guides decisions, how to design a business model that is commercially viable and mission true, and how to instrument purpose with a small set of leading indicators that boards and teams can trust. This episode is built for B Corporation leaders, impact driven founders, and investors who want proof that purpose is driving performance, not masking misalignment.🔊The Blunt On Business podcast goes live every Wednesday at 1pm PT and 4pm ET on YouTube/@growexpand with replays shared on LinkedIn and Spotify. If you want to turn purpose into a measurable growth strategy without losing your soul, visit RichLaster.com to explore deeper frameworks and CEO level scalability assessments.