In this episode, I sit down with Jaya Iyer, founder of Svaha USA, a clothing brand beloved by teachers and women who want clothes that actually reflect who they are, not outdated stereotypes.

What started as a simple idea to create space-themed clothing for her daughter turned into a decade-long business built on integrity, patience, and listening deeply to the customer.

Jaya shares the real behind-the-scenes of building a product-based business from the ground up — from validating demand through Kickstarter, to navigating costly supplier mistakes, to choosing slow, sustainable growth over chasing trends or outside investment.

We talk about:

• How noticing a small gap in the market led to a loyal, values-driven brand

• Why honesty with customers builds long-term trust (even when things go wrong)

• The realities of inventory, pre-orders, and cash flow in apparel

• The power of self-belief, focus, and ignoring outside noise

• Why slow growth can actually be the smartest strategy

• What’s next for Svaha USA, including a tween line and swimwear

This episode is a must-listen for anyone building a business from vision, not hype and especially for founders who want to grow without burning out or selling out.

Visit Svaha USA

DM me (@theshelbystclair) your biggest takeaway from this episode.

Use code ASCEND for $222 off Total Ascension Business Builder

In this behind-the-scenes episode, I sit down with brand strategist Adah Kruszlinski of Foreword Branding for a raw, unfiltered audit of my own business, brand, messaging, and online presence.

Adah walks us through a full-blown brand therapy session pointing out where my words didn’t match my energy, where my visuals were off, and how I could simplify my mission to better connect with the women I’m truly here to serve on my way to building a multi-million-dollar brand.

We cover:

• Why your website might be turning people off (without you knowing)

• The disconnect between your gifts and your messaging

• How to translate words into clear client-attracting language

• The truth about visuals, fonts, and building brand trust

• How authenticity always outperforms perfection

• The real reason your soul clients aren’t converting

  
  

This episode is packed with insight, truth bombs, and strategic gold especially if you’ve been stuck in brand confusion or feel like your online presence isn’t fully capturing your power.

✨ Special thanks to @forewordbranding for her amazing work on my rebrand, check it out HERE

Follow me on Instagram @theshelbystclair and send me a DM about what you're taking away from this conversation.

In this episode, I’m breaking down one of the most underestimated tools in your business: your energy.

We’re talking about how your energy sets the tone for your life, your income, your leadership and how to actually shift it, on demand. From the breathwork I use to regulate in real-time, to how I play with energy through small manifestations and gratitude rituals, this episode is your reminder that your external world is always responding to your internal state.

I’m also sharing stories from my own life about how energy can either reinforce chaos… or open you up to miracles.

We’ll explore:

• The energetic frequency of 2026 (and why 2025 required you to shed)

• Why breath is your #1 nervous system reset button

• How to stop manifesting from lack and start leading with power

• Real practices to rewire your energy for overflow

• Why your energy blueprint is the foundation of a soul-aligned 6-figure business

  
  

Ready to shift your state and your success?
Click play and let this one calibrate you.

Grab the Success Blueprint to build your business in energetic alignment.

DM me and share your biggest takeaway (@theshelbystclair)

In this episode, I’m joined by returning guest Kelly Pender for a powerful conversation on identity, frequency, and what it really takes to become the next-level version of yourself.

We break down Kelly’s Rich Coded process — from clearing subconscious blocks and nervous system resistance to rewiring old beliefs and encoding the new identity that matches your next-level wealth, visibility, and power.

If you’ve ever felt stuck in old patterns, scared to be seen, or uncertain how to hold the expansion you’re calling in... this episode is your permission slip and your blueprint.

We talk safety work, energetic capacity, collapsing timelines, and the truth behind why logic is keeping you broke. Let this one activate you.

Hear my story of stepping into a new identity on Kelly's podcast Rewire Yourself Rich

Join Total Ascension Business Builder HERE

Send me a message on Instagram (@theshelbystclair) and tell me what your big takeaway is from this episode

In this episode, I’m sitting down with Kelly Pender for an empowering conversation about breaking free from societal programming and rewiring your mind for abundance and success.

Kelly, a Neuroscience Manifestation Mentor for Spiritual Entrepreneurs, shares her expertise in helping women transform their money beliefs, upgrade their identity, and create new neural pathways to attract wealth and abundance. Together, we explore actionable strategies to rewire your mindset, embrace your worth, and step into your next level of impact.

Here’s what you’ll learn:
➡️ How to create new money-making neural pathways
➡️ Kelly’s signature Money Multiplier Method
➡️ The connection between identity and receiving more abundance
➡️ Strategies to let go of limiting beliefs and embrace your full potential

If you’re ready to shift your mindset, attract more wealth, and create massive impact, this episode is a must-listen!

Meet my special guest, ⁠Kelly Pender⁠:
Kelly is a Neuroscience Manifestation Mentor who helps spiritual entrepreneurs rewire their minds and beliefs to create more abundance and impact. Through her work, she’s leading a movement to upgrade women’s money beliefs, empowering them to make a difference while achieving financial freedom and fulfillment.

Grab the Money Multiplier here: https://kellypender.com/mm-experience

Meet me, your host, Shelby St. Clair:
Hey, I’m Shelby, Spiritual Business Mentor for Coaches, Healers, and Conscious Creators. I help women go from confused to confident in their business, generating $3K–$30K/month consistently with ease. I am shifting the way women grow businesses, revolutionizing the industry by bringing healing to the forefront. In my work, we break generational trauma, heal ancestral wounds, and create clear paths to profit so women can claim the success they deserve without fear or self-sabotage. Together, we thrive as #AwakenedBossLadies, showing that we CAN have it all, be it all, and do it all—while working part-time hours.

Join TABB, use code ASCENDED for $222 off: ⁠⁠⁠Total Ascension Business Builder⁠⁠⁠

Follow me on Instagram: ⁠⁠⁠@theshelbystclair

⁠⁠⁠
Send me a DM and share your takeaways from this episode: ⁠⁠⁠@theascendedentrepreneur

⁠⁠⁠
Learn more ways you can work with me: ⁠⁠⁠shelbystclair.com

In this episode, I'm sitting down with Jen Sugermeyer for an inspiring conversation about purpose, resilience, and transformation.

We explore Jen's incredible journey through sobriety, her rise in the corporate world, and her evolution as an author and entrepreneur. Jen shares the story behind launching her groundbreaking business, ATA Cosmetics, and the creation of The Jade Applicator, a product that’s elevating daily skincare and makeup routines. Together, we unpack "The 7 Words to Unlock Your Purpose," offering practical wisdom to help you step into your own power and align with your authentic self.

Meet my special guest, ⁠Jen Sugermeyer⁠:
Jen is the Owner and CEO of ATA Cosmetics and the inventor of The Jade Applicator. She is passionate about empowering people to elevate their daily experiences through integrity, transparency, and quality in skincare and makeup. After over three years of development, Jen launched ATA Cosmetics in October 2023 with a mission to create an empowering brand that inspires confidence and transformation. In addition to her entrepreneurial achievements, Jen has navigated sobriety, excelled in the corporate world, and authored books that inspire others to live their best lives.

Connect with Jen:Get 20% off with code EXPECTMORE20 at ⁠⁠ATA Cosmetics⁠⁠

Meet me, your host, Shelby St. Clair:
Hey, I’m Shelby, Spiritual Business Mentor for Coaches, Healers, and Conscious Creators. I help women go from confused to confident in their business, generating $3K–$30K/month consistently with ease. I am shifting the way women grow businesses, revolutionizing the industry by bringing healing to the forefront. In my work, we break generational trauma, heal ancestral wounds, and create clear paths to profit so women can claim the success they deserve without fear or self-sabotage. Together, we thrive as #AwakenedBossLadies, showing that we CAN have it all, be it all, and do it all—while working part-time hours.

Join TABB, use code ASCENDED for $222 off: ⁠⁠⁠Total Ascension Business Builder⁠⁠⁠
Follow me on Instagram: ⁠⁠⁠@theshelbystclair⁠⁠⁠
Send me a DM and share your takeaways from this episode: ⁠⁠⁠@theascendedentrepreneur⁠⁠⁠
Learn more ways you can work with me: ⁠⁠⁠shelbystclair.com⁠⁠⁠

Tune in to this episode and discover the words that can unlock your purpose!

In this episode, I'm sitting down with Dani Margeaux for an enlightening conversation about spirituality, intuition, and personal alignment.

We dive deep into Dani's fascinating journey into the metaphysical realm, exploring her path from Reiki practitioner to becoming a respected psychic coach and Akashic Records reader. Together, we unpack the power of spiritual alignment and how to embrace your authentic gifts.

Meet my special guest, Dani Margeaux: Dani is a gifted psychic coach who specializes in empowering practitioners, empaths, and healers to step into their full potential and lead with authenticity. Since 2021, she has been helping clients through various modalities, including Reiki, Akashic Records Readings, and Life Coaching. Her mission is to guide spiritual entrepreneurs in claiming their power and finding their unique path to leadership.

Meet me, your host, Shelby St.clair:

Hey, I’m Shelby, Spiritual Business Mentor for Coaches, Healers, and Conscious Creators. I help women go from confused to confident in their business, generating $3K - $30K/month consistently with ease. I am shifting the way women grow businesses, and revolutionizing the industry by bringing healing to the forefront. In my work with women we break the chains of generational trauma, healing wounds from the ancestral history, and creating a clear path to profit so that the women can claim the success that is their birthright without any fear, doubt, or self-sabotage getting in the way. When one woman wins, we all win! I am holding space for women to come together and see their power of self as an #AwakenedBossLady, bringing this movement to life is my mission. I am dedicated to showing women that we CAN have it all, be it all, and do it all without losing ourselves along the way. And I should add…all while doing it working part-time hours

Join TABB, use code ASCENDED for $222 off: ⁠⁠Total Ascension Business Builder⁠⁠

Follow me on Instagram: ⁠⁠@theshelbystclair⁠⁠

Send me a DM and let me know your takeaways from this episode: ⁠⁠@theascendedentrepreneur⁠⁠

Learn more ways you can work with me: ⁠⁠shelbyst.clair.com

In this episode, I'm sitting down with two of my biz besties, Emily Wilcox & Roxy Lee for part two of a three-part series on Viral Visibility.

We are diving into how you can go viral, show up authentically, and build a business that feels aligned with who you truly are.

AND we're inviting you into a secret project that we’ve been working on for almost a year.

Are you ready to join the VIP waitlist so you're the first to know when you can apply? Join now: ⁠The Ascension⁠

⁠Listen to Part 1 on Emily's Podcast⁠

⁠Listen to Part 3 on Roxy's Podcast⁠

Meet my real life biz besties and guests:

⁠Emily June Wilcox ⁠is a Multi 7-Figure CEO, Money Healer, and Business Mentor. She helps women entrepreneurs build their fempires and walk ⁠The Joyous Path to Millions.⁠

⁠Roxy Lee⁠ is the founder of The 360° Method and the trailblazing host of ⁠The Roxy Talks Manifestation Podcast⁠ and YouTube Channel where she shares her expertise on manifestation, mindset, and unshakeable bad-bitch self-confidence with thousands of listeners every week.

Meet me, your host, Shelby St.clair:

Hey, I’m Shelby, Spiritual Business Mentor for Coaches, Healers, and Conscious Creators. I help women go from confused to confident in their business, generating $3K - $30K/month consistently with ease. I am shifting the way women grow businesses, and revolutionizing the industry by bringing healing to the forefront. In my work with women we break the chains of generational trauma, healing wounds from the ancestral history, and creating a clear path to profit so that the women can claim the success that is their birthright without any fear, doubt, or self-sabotage getting in the way. When one woman wins, we all win! I am holding space for women to come together and see their power of self as an #AwakenedBossLady, bringing this movement to life is my mission. I am dedicated to showing women that we CAN have it all, be it all, and do it all without losing ourselves along the way. And I should add…all while doing it working part-time hours

Join TABB, use code ASCENDED for $222 off: ⁠Total Ascension Business Builder⁠

Follow me on Instagram: ⁠@theshelbystclair⁠

Send me a DM and let me know your takeaways from this episode: ⁠@theascendedentrepreneur⁠

Learn more ways you can work with me: ⁠shelbyst.clair.com⁠