In this episode, I sit down with Jaya Iyer, founder of Svaha USA, a clothing brand beloved by teachers and women who want clothes that actually reflect who they are, not outdated stereotypes.

What started as a simple idea to create space-themed clothing for her daughter turned into a decade-long business built on integrity, patience, and listening deeply to the customer.

Jaya shares the real behind-the-scenes of building a product-based business from the ground up — from validating demand through Kickstarter, to navigating costly supplier mistakes, to choosing slow, sustainable growth over chasing trends or outside investment.

We talk about:

• How noticing a small gap in the market led to a loyal, values-driven brand

• Why honesty with customers builds long-term trust (even when things go wrong)

• The realities of inventory, pre-orders, and cash flow in apparel

• The power of self-belief, focus, and ignoring outside noise

• Why slow growth can actually be the smartest strategy

• What’s next for Svaha USA, including a tween line and swimwear

This episode is a must-listen for anyone building a business from vision, not hype and especially for founders who want to grow without burning out or selling out.

Visit Svaha USA

DM me (@theshelbystclair) your biggest takeaway from this episode.

Use code ASCEND for $222 off Total Ascension Business Builder

In this behind-the-scenes episode, I sit down with brand strategist Adah Kruszlinski of Foreword Branding for a raw, unfiltered audit of my own business, brand, messaging, and online presence.

Adah walks us through a full-blown brand therapy session pointing out where my words didn’t match my energy, where my visuals were off, and how I could simplify my mission to better connect with the women I’m truly here to serve on my way to building a multi-million-dollar brand.

We cover:

• Why your website might be turning people off (without you knowing)

• The disconnect between your gifts and your messaging

• How to translate words into clear client-attracting language

• The truth about visuals, fonts, and building brand trust

• How authenticity always outperforms perfection

• The real reason your soul clients aren’t converting

  
  

This episode is packed with insight, truth bombs, and strategic gold especially if you’ve been stuck in brand confusion or feel like your online presence isn’t fully capturing your power.

✨ Special thanks to @forewordbranding for her amazing work on my rebrand, check it out HERE

Follow me on Instagram @theshelbystclair and send me a DM about what you're taking away from this conversation.

In this episode, I’m breaking down one of the most underestimated tools in your business: your energy.

We’re talking about how your energy sets the tone for your life, your income, your leadership and how to actually shift it, on demand. From the breathwork I use to regulate in real-time, to how I play with energy through small manifestations and gratitude rituals, this episode is your reminder that your external world is always responding to your internal state.

I’m also sharing stories from my own life about how energy can either reinforce chaos… or open you up to miracles.

We’ll explore:

• The energetic frequency of 2026 (and why 2025 required you to shed)

• Why breath is your #1 nervous system reset button

• How to stop manifesting from lack and start leading with power

• Real practices to rewire your energy for overflow

• Why your energy blueprint is the foundation of a soul-aligned 6-figure business

  
  

Ready to shift your state and your success?
Click play and let this one calibrate you.

Grab the Success Blueprint to build your business in energetic alignment.

DM me and share your biggest takeaway (@theshelbystclair)