Have a question? Need advice? Ask me here!!

Ever built something you loved, then realized your heart was pulling you somewhere else?

Cassie wants you to know that it's okay to change your mind. She went from full-time fitness coach to making handmade, hand-stitched leather bags. This year she took the leap, quit her coaching business for good, and went all in on building CassJean Leather.

We chat about losing your identity in your business, what it's like to make a pivot, the challenges of being a luxury handmade brand, and why it’s totally okay to change your mind. 💕

You can follow Cassie on Instagram @cassjeanleather

Shop her bags https://www.cassjeanleatherdesigns.com/

Follow her on YouTube @cassjeanleather

CONNECT WITH CHELSEA LEIGH ON SOCIALS

Instagram: @HeyChelseaLeigh
Instagram: @ChelseaLeighJewelry

Substack: @BeautifullyConsumed

LINKS

My ShopMy @ChelseaLeigh
Shop Chelsea Leigh Jewelry here use code POD10 to save 10% on your next purchase (cannot be combined with other discounts. limit one per customer)

BUSINESS TOOLS

Email Marketing: FLODESK. Save 25% on your first year

Text Marketing: POSTSCRIPT

Website: SHOPIFY Free trial

DM Automation: MANYCHAT Get your first month of ManyChat Pro for FREE

Podcast: BUZZSPROUT Get a $20 account credit when you upgrade to any paid plan

...............................

Disclaimers:

The content in this podcast is for entertainment and inspirational purposes only and does n...

Have a question? Need advice? Ask me here!!

Buckle up bestie! This is the third and final episode in the Black Friday Bootcamp Series.

I’m giving you my exact Black Friday sales strategy and even spilling the tea on how much I have made every year on BFCM since I started my business.

I'm telling you how I structure my sale, what I post on social media, every email I send, my text strategy and more!

I started my jewelry business with zero experience and to this day I am still a one woman show. If I can do this, so can you.

Not listening during Q4? This still applies. Use it any time you want to plan a big sale, bring in new customers, and feel good doing it.

In this episode, we cover:

• How I structure my Black Friday sale: one simple offer all weekend, a new collection, free shipping, free gifts with purchase, and rewards points
• How to build a holiday collection with the right mix of giftable price points and a “star of the show” piece
• My real Black Friday numbers from 2020 to 2025, including the years sales dipped and what I learned from them
• The mistake I made with my rewards program, and why you should let customers use their points
• My Black Friday social media timeline, from one month out through the last day of the sale
• Fun ways to grow your email and text list before the sale (blurry sneak peeks, guess-the-collection games, and more)
• The pinned “everything you need to know” post that answers customer questions for you
• Why Instagram channels are perfect for your most engaged shoppers
• Every email I send Black Friday through Cyber Monday, in order
• My “week of thanks” emails, and how they help with deliverability
• Text marketing, abandoned cart, and browse abandonment flows that bring shoppers back

Mentioned in this episode:

• Postscript for SMS marketing: https://app.postscript.io/ref/clj
• Chelsea Leigh Jewelry Use code POD10 for 10% off your next order chelsealeighjewelry.com 💕 (cannot be combined with other discounts. limit one per customer)

Let’s be besties!

Questions about your own Black Friday sale? Leave them in the comments or DM me on Instagram at @heychelsealeigh. I can't wait to hear how your sale goes!

CONNECT WITH CHELSEA LEIGH ON SOCIALS

Instagram: @HeyChelseaLeigh
Instagram: @ChelseaLeighJewelry

Substack: @BeautifullyConsumed

LINKS

My ShopMy @ChelseaLeigh
Shop Chelsea Leigh Jewelry here use code POD10 to save 10% on your next purchase (cannot be combined with other discounts. limit one per customer)

BUSINESS TOOLS

Email Marketing: FLODESK. Save 25% on your first year

Text Marketing: POSTSCRIPT

Website: SHOPIFY Free trial

DM Automation: MANYCHAT Get your first month of ManyChat Pro for FREE

Podcast: BUZZSPROUT Get a $20 account credit when you upgrade to any paid plan

...............................

Disclaimers:

The content in this podcast is for entertainment and inspirational purposes only and does n...

Have a question? Need advice? Ask me here!!

Buckle up, besties!! Black Friday Bootcamp is officially in session, and Part 2 is all about getting your business ready for the busiest (and most profitable!) season of the year.

Last week we prepped you. This week we’re prepping your business. I’m walking you through my holiday checklist for your website, email list, and Instagram, so you’re set up to catch every sale coming your way.

In this episode, you’ll learn:

• The simple free shipping trick that gets customers to add one more thing to their cart
• How to update your website and policies so you’re not answering “where’s my order?” emails all December
• The email sequences every product business needs before Black Friday
• A quick Instagram audit to turn new visitors into buyers
• Why I swear by DM automation (and my answer to the haters)
• My new plan for staying on track when systems just aren’t my thing

Plus, I’m sharing what I’m beautifully consumed with this week: my morning espresso ritual, which I’m a little obsessed with. ☕

Think of this as a menu, not a to-do list. Pick a few things, do them well, and you’ll head into the holidays more prepared than last year.

Catch up on the series: Start with Part 1 if you haven’t yet. It covers wellness, sleep, and stress management, which is the foundation for everything else. Part 3 drops next week, where I break down my exact Black Friday launch strategy.

Mentioned in this episode: Episode 8: growing and starting your email list

Business tools & software:

• Email Marketing: FLODESK. Save 25% on your first year https://flodesk.com/c/CLJEWELRY
  
  
• Text Marketing: POSTSCRIPT https://app.postscript.io/ref/clj
  
  
• Website: SHOPIFY https://shopify.pxf.io/c/7718489/1061744/13624
  
  
• DM Automation: MANYCHAT Get your first month of ManyChat Pro for FREE https://manychat.partnerlinks.io/y0l0pfrw8wb6-ogcg6e
  
  
• Podcast: BUZZSPROUT Get a $20 account credit when you upgrade to any paid plan https://www.buzzsprout.com/?referrer_id=2269795
• Smile.io: loyalty and rewards program
• Stamped.io: product reviews (linked to Smile.io so customers earn points for reviews)
• WebREX Announcement: Shopify app for the scrolling banner at the top of your site (production times, order cutoff, sale countdown)
• Sales Motivator: Shopify app for free gift with purchase

Listen on Spotify, Apple Podcasts, and YouTube, and follow along on Instagram @heychelsealeigh 💕

CONNECT WITH CHELSEA LEIGH ON SOCIALS

Instagram: @HeyChelseaLeigh
Instagram: @ChelseaLeighJewelry

Substack: @BeautifullyConsumed

LINKS

My ShopMy @ChelseaLeigh
Shop Chelsea Leigh Jewelry here

Get your first month FREE with ManyChat Pro

...............................

Disclaimers:

The content in this podcast is for entertainment and inspirational purposes only and does not constitute as advice from a qualified professional.

This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.

*Please note when you buy something using the links above, I may earn an affiliate commission at no additional cost to you.

Have a question? Want to suggest a topic? Send me a message!

Buckle up, besties. It’s quarter four, and Black Friday Bootcamp is officially in session!

Before we talk emails, sales, and launch strategy, we’re starting with the most important part of your business: you. Every year I make most of my money between Black Friday and Christmas, and every year I get to December 25th completely exhausted. This year, I’m doing things differently, and I want you to learn from my past mistakes.

In this episode, you’ll learn:

• Why preparing yourself is the first step to your best Black Friday yet
• My “menu, not a checklist” approach to staying well during your busiest season
• The fitness, food, and sleep habits that help me stay energized and regulated as a soloprenuer
• How I’m using themed days to stay organized (even with my ADHD brain)
• My favorite ways to manage stress and get my mindset right for Q4
• How much I make on Black Friday weekend as a solo business owner

Plus, I’m kicking off a brand new segment, “What I’m Beautifully Consumed With,” starting with my newest wellness obsession.

This is your sign to take care of yourself so you can show up for your business, your customers, and the people you love this holiday season. 💕

The fitness app I use: https://playbook.app.link/e8uWoEa3o7b

Up next: Episode 13 is Part 2 of Black Friday Bootcamp, where we get into the nitty-gritty of prepping your website, email list, and social media for the holiday rush.

CONNECT WITH CHELSEA LEIGH ON SOCIALS

Instagram: @HeyChelseaLeigh
Instagram: @ChelseaLeighJewelry

Substack: @BeautifullyConsumed

LINKS

My ShopMy @ChelseaLeigh
Shop Chelsea Leigh Jewelry here

Get your first month FREE with ManyChat Pro

...............................

Disclaimers:

The content in this podcast is for entertainment and inspirational purposes only and does not constitute as advice from a qualified professional.

This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.

*Please note when you buy something using the links above, I may earn an affiliate commission at no additional cost to you.

Have a question? Want to suggest a topic? Send me a message!

Have you ever thought about starting over or trying something new but felt like you were too late? My friend and content creator, Corey Surette, says life's just not that serious and encourages you to do it anyway and start over in your 30's!

Corey started posting fashion and lifestyle content on Instagram six months ago and has already gained 2,000 followers, an engaged community and a passion for learning something new. She shares what it's like to be a Mom to 4 kids all while looking cool doing it.

Listen in on this conversation as we discuss what it's like to start a brand new Instagram account in 2026, how Corey finds the confidence to film herself in public, and what it takes to balance motherhood, fashion, and content.

Follow Corey on Instagram @corey.surette

CONNECT WITH CHELSEA LEIGH ON SOCIALS

Instagram: @HeyChelseaLeigh
Instagram: @ChelseaLeighJewelry

Substack: @BeautifullyConsumed

LINKS

My ShopMy @ChelseaLeigh
Shop Chelsea Leigh Jewelry here

Get your first month FREE with ManyChat Pro

...............................

Disclaimers:

The content in this podcast is for entertainment and inspirational purposes only and does not constitute as advice from a qualified professional.

This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.

*Please note when you buy something using the links above, I may earn an affiliate commission at no additional cost to you.

Have a question? Want to suggest a topic? Send me a message!

Most businesses don't make it to year five. I'm on year seven, and honestly? I get why so many people give up before they get here.

In this episode, I'm breaking down the five things that have actually kept my jewelry business alive through every rollercoaster year...the mindset shifts, the hard boundaries I had to set with comparison and social media, and the one trait every successful entrepreneur needs that most "normal" people would call completely unhinged.

This isn't your typical productivity advice. It's the real, slightly delusional truth about what it takes to build something that lasts.

CONNECT WITH CHELSEA LEIGH ON SOCIALS

Instagram: @HeyChelseaLeigh
Instagram: @ChelseaLeighJewelry

Substack: @BeautifullyConsumed

LINKS

My ShopMy @ChelseaLeigh
Shop Chelsea Leigh Jewelry here

Get your first month FREE with ManyChat Pro

...............................

Disclaimers:

The content in this podcast is for entertainment and inspirational purposes only and does not constitute as advice from a qualified professional.

This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.

*Please note when you buy something using the links above, I may earn an affiliate commission at no additional cost to you.

Have a question? Want to suggest a topic? Send me a message!

CONNECT WITH CHELSEA LEIGH ON SOCIALS

Instagram: @HeyChelseaLeigh
Instagram: @ChelseaLeighJewelry

Substack: @BeautifullyConsumed

LINKS

My ShopMy @ChelseaLeigh
Shop Chelsea Leigh Jewelry here

Get your first month FREE with ManyChat Pro

...............................

Disclaimers:

The content in this podcast is for entertainment and inspirational purposes only and does not constitute as advice from a qualified professional.

This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.

*Please note when you buy something using the links above, I may earn an affiliate commission at no additional cost to you.

Have a question? Want to suggest a topic? Send me a message!

Your social media following could disappear tomorrow...and there's nothing you could do about it. That's the uncomfortable truth behind this week's episode, and it's exactly why your email list might be the most underrated asset in your business.

I'm breaking down why an email list is the one piece of your business you truly own, which email service provider I swear by (and why), and five ridiculously simple ways to start growing your list today. No fancy funnel required. One of my favorites involves nothing but a pen, a clipboard, and a few minutes at your next market or pop-up.

If you've been putting off building your list, this is your sign. Press play, besties, your future self (and your inbox full of engaged subscribers) will thank you.

CONNECT WITH CHELSEA LEIGH ON SOCIALS

Instagram: @HeyChelseaLeigh
Instagram: @ChelseaLeighJewelry

Substack: @BeautifullyConsumed

LINKS

My ShopMy @ChelseaLeigh
Shop Chelsea Leigh Jewelry here

Get your first month FREE with ManyChat Pro

...............................

Disclaimers:

The content in this podcast is for entertainment and inspirational purposes only and does not constitute as advice from a qualified professional.

This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.

*Please note when you buy something using the links above, I may earn an affiliate commission at no additional cost to you.