Have a question? Need advice? Ask me here!!

Ever built something you loved, then realized your heart was pulling you somewhere else?

Cassie wants you to know that it's okay to change your mind. She went from full-time fitness coach to making handmade, hand-stitched leather bags. This year she took the leap, quit her coaching business for good, and went all in on building CassJean Leather.

We chat about losing your identity in your business, what it's like to make a pivot, the challenges of being a luxury handmade brand, and why it’s totally okay to change your mind. 💕

You can follow Cassie on Instagram @cassjeanleather

Shop her bags https://www.cassjeanleatherdesigns.com/

Follow her on YouTube @cassjeanleather

CONNECT WITH CHELSEA LEIGH ON SOCIALS

Instagram: @HeyChelseaLeigh
Instagram: @ChelseaLeighJewelry

Substack: @BeautifullyConsumed

LINKS

My ShopMy @ChelseaLeigh
Shop Chelsea Leigh Jewelry here use code POD10 to save 10% on your next purchase (cannot be combined with other discounts. limit one per customer)

BUSINESS TOOLS

Email Marketing: FLODESK. Save 25% on your first year

Text Marketing: POSTSCRIPT

Website: SHOPIFY Free trial

DM Automation: MANYCHAT Get your first month of ManyChat Pro for FREE

Podcast: BUZZSPROUT Get a $20 account credit when you upgrade to any paid plan

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Disclaimers:

The content in this podcast is for entertainment and inspirational purposes only and does n...

Have a question? Need advice? Ask me here!!

Buckle up bestie! This is the third and final episode in the Black Friday Bootcamp Series.

I’m giving you my exact Black Friday sales strategy and even spilling the tea on how much I have made every year on BFCM since I started my business.

I'm telling you how I structure my sale, what I post on social media, every email I send, my text strategy and more!

I started my jewelry business with zero experience and to this day I am still a one woman show. If I can do this, so can you.

Not listening during Q4? This still applies. Use it any time you want to plan a big sale, bring in new customers, and feel good doing it.

In this episode, we cover:

• How I structure my Black Friday sale: one simple offer all weekend, a new collection, free shipping, free gifts with purchase, and rewards points
• How to build a holiday collection with the right mix of giftable price points and a “star of the show” piece
• My real Black Friday numbers from 2020 to 2025, including the years sales dipped and what I learned from them
• The mistake I made with my rewards program, and why you should let customers use their points
• My Black Friday social media timeline, from one month out through the last day of the sale
• Fun ways to grow your email and text list before the sale (blurry sneak peeks, guess-the-collection games, and more)
• The pinned “everything you need to know” post that answers customer questions for you
• Why Instagram channels are perfect for your most engaged shoppers
• Every email I send Black Friday through Cyber Monday, in order
• My “week of thanks” emails, and how they help with deliverability
• Text marketing, abandoned cart, and browse abandonment flows that bring shoppers back

Mentioned in this episode:

• Postscript for SMS marketing: https://app.postscript.io/ref/clj
• Chelsea Leigh Jewelry Use code POD10 for 10% off your next order chelsealeighjewelry.com 💕 (cannot be combined with other discounts. limit one per customer)

Let’s be besties!

Questions about your own Black Friday sale? Leave them in the comments or DM me on Instagram at @heychelsealeigh. I can't wait to hear how your sale goes!

CONNECT WITH CHELSEA LEIGH ON SOCIALS

Instagram: @HeyChelseaLeigh
Instagram: @ChelseaLeighJewelry

Substack: @BeautifullyConsumed

LINKS

My ShopMy @ChelseaLeigh
Shop Chelsea Leigh Jewelry here use code POD10 to save 10% on your next purchase (cannot be combined with other discounts. limit one per customer)

BUSINESS TOOLS

Email Marketing: FLODESK. Save 25% on your first year

Text Marketing: POSTSCRIPT

Website: SHOPIFY Free trial

DM Automation: MANYCHAT Get your first month of ManyChat Pro for FREE

Podcast: BUZZSPROUT Get a $20 account credit when you upgrade to any paid plan

...............................

Disclaimers:

The content in this podcast is for entertainment and inspirational purposes only and does n...

Have a question? Need advice? Ask me here!!

Buckle up, besties!! Black Friday Bootcamp is officially in session, and Part 2 is all about getting your business ready for the busiest (and most profitable!) season of the year.

Last week we prepped you. This week we’re prepping your business. I’m walking you through my holiday checklist for your website, email list, and Instagram, so you’re set up to catch every sale coming your way.

In this episode, you’ll learn:

• The simple free shipping trick that gets customers to add one more thing to their cart
• How to update your website and policies so you’re not answering “where’s my order?” emails all December
• The email sequences every product business needs before Black Friday
• A quick Instagram audit to turn new visitors into buyers
• Why I swear by DM automation (and my answer to the haters)
• My new plan for staying on track when systems just aren’t my thing

Plus, I’m sharing what I’m beautifully consumed with this week: my morning espresso ritual, which I’m a little obsessed with. ☕

Think of this as a menu, not a to-do list. Pick a few things, do them well, and you’ll head into the holidays more prepared than last year.

Catch up on the series: Start with Part 1 if you haven’t yet. It covers wellness, sleep, and stress management, which is the foundation for everything else. Part 3 drops next week, where I break down my exact Black Friday launch strategy.

Mentioned in this episode: Episode 8: growing and starting your email list

Business tools & software:

• Email Marketing: FLODESK. Save 25% on your first year https://flodesk.com/c/CLJEWELRY
  
  
• Text Marketing: POSTSCRIPT https://app.postscript.io/ref/clj
  
  
• Website: SHOPIFY https://shopify.pxf.io/c/7718489/1061744/13624
  
  
• DM Automation: MANYCHAT Get your first month of ManyChat Pro for FREE https://manychat.partnerlinks.io/y0l0pfrw8wb6-ogcg6e
  
  
• Podcast: BUZZSPROUT Get a $20 account credit when you upgrade to any paid plan https://www.buzzsprout.com/?referrer_id=2269795
• Smile.io: loyalty and rewards program
• Stamped.io: product reviews (linked to Smile.io so customers earn points for reviews)
• WebREX Announcement: Shopify app for the scrolling banner at the top of your site (production times, order cutoff, sale countdown)
• Sales Motivator: Shopify app for free gift with purchase

Listen on Spotify, Apple Podcasts, and YouTube, and follow along on Instagram @heychelsealeigh 💕

CONNECT WITH CHELSEA LEIGH ON SOCIALS

Instagram: @HeyChelseaLeigh
Instagram: @ChelseaLeighJewelry

Substack: @BeautifullyConsumed

LINKS

My ShopMy @ChelseaLeigh
Shop Chelsea Leigh Jewelry here

Get your first month FREE with ManyChat Pro

...............................

Disclaimers:

The content in this podcast is for entertainment and inspirational purposes only and does not constitute as advice from a qualified professional.

This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.

*Please note when you buy something using the links above, I may earn an affiliate commission at no additional cost to you.