Formal evaluation costs money most small suppliers do not have. Kristy Evers on what that locks out.

A bonus episode, cut from Series One, Episode Six of B2Education Unpacked — The Education Growth Podcast.

In this one:

● Whether the cost of evidence keeps small suppliers out of the market

● What evidence you can realistically generate before scale

● The conflict-of-interest question a buyer will eventually ask about paid evaluation

● Why that question deserves scrutiny rather than a defensive answer

Kristy Evers is Director of Partnerships at ImpactEd Evaluation.

The full episode is here.

More on the commercial side of the education sector at seventhsibling.co.uk.

Al Kingsley MBE · CEO, NetSupport · Fri 30 Oct · Cut 14 · Series One, Episode 4 · 8:41 · HARD

The most common return-on-investment claim in the market, taken apart by someone who sells into it.

A bonus episode, cut from Series One, Episode Four of B2Education Unpacked — The Education Growth Podcast.

In this one:

● Why the hours-and-days-a-week claim does not survive contact with a school

● What the freed time is actually for, which is the question suppliers skip

● The leadership conversation that has to happen before any of it is worth anything

Al Kingsley MBE is CEO of NetSupport.

The full episode is here.

More on the commercial side of the education sector at seventhsibling.co.uk.

A buyer costs out his technology stack in public, and says what he took off it.

A bonus episode, cut from Series One, Episode Three of B2Education Unpacked — The Education Growth Podcast.

In this one:

• Scaling alternative provision, and what that setting actually needs
• What a provider gets sold against what it uses
• What came off the stack, and why
• Working back from the problem rather than forward from the product

Matt Tiplin is at Keys Inclusion Pathways.

The full episode is here.

More on the commercial side of the education sector at seventhsibling.co.uk.

Logo growth used to be the story founders told. Ed Tranham on what a buyer opens instead.

A bonus episode, cut from Series One, Episode Nine of B2Education Unpacked — The Education Growth Podcast.

In this one:

● Why hockey-stick logo growth no longer buys anything

● Net retention and expansion against new acquisition

● The technology stack a buyer will look at, and what they are looking for in it

● Whether anyone will pay extra for the features you keep adding

Ed Tranham is Founder of The Assignment Report.

The full episode is here.

More on the commercial side of the education sector at seventhsibling.co.uk.

Implementation fails often enough that both sides have a story about whose fault it was. Jo Stone gives the buyer's.

A bonus episode, cut from Series One, Episode Ten of B2Education Unpacked — The Education Growth Podcast.

In this one:

● How long a platform actually needs to embed

● What proportion of a trust's stack genuinely delivers

● The real time-to-value curve, from the buyer's own mouth

● Why renewal is decided long before the renewal conversation

● Feeding impact back to suppliers, and why so few ask for it

Jo Stone is at Discovery Schools Trust.

The full episode is here.

More on the commercial side of the education sector at seventhsibling.co.uk.

Dr Neelam Parmar sat on the Department for Education's education technology leadership group during COVID. She describes what it exposed.

A bonus episode, cut from Series One, Episode Two of B2Education Unpacked — The Education Growth Podcast.

In this one:

● Inside the DfE education technology leadership group during the pandemic

● The capability split it made visible across schools

● The AI skills gap the UK has still not closed

● Why she will not work with people who cannot explain what they are selling

Dr Neelam Parmar is an education technology consultant and researcher.

The full episode is here.

More on the commercial side of the education sector at seventhsibling.co.uk.

An agency with a refusal line: no marketing spend behind a product that has not been proven in a school.

A bonus episode, cut from Series One, Episode Eight of B2Education Unpacked — The Education Growth Podcast.

In this one:

● The clear line, and what gets turned away because of it

● What counts as proof — a pilot, or evidence, or neither

● How long trust-building actually takes with school buyers

● Why the product and the evidence have to travel together

Catherine Lane is Founder of The Influence Crowd.

The full episode is here.

More on the commercial side of the education sector at seventhsibling.co.uk.

Laura McInerney · Co-founder, Teacher Tapp · Fri 16 Oct · Cut 12 · Series One, Episode 7 · 11:01 · CHECK

The person who signs and the person who uses it want different things. Laura McInerney has the data on how differently.

A bonus episode, cut from Series One, Episode Seven of B2Education Unpacked — The Education Growth Podcast.

In this one:

● Why pitching features to school leaders loses deals you should be winning

● The buyer and the user wanting opposite things

● The Lamborghini question, and the trap in asking people what they want

● Why cheaper and more streamlined reads as risk rather than value

● Using data to stop yourself making an expensive mistake

Laura McInerney is Co-founder of Teacher Tapp.

The full episode is here.

More on the commercial side of the education sector at seventhsibling.co.uk.