Risultati letto da "Pam Ward" in Tutte le categorie

Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this audiobook provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution.

Internationally renowned psychiatrist and author Irvin Yalom has devoted his career to counselling those suffering from anxiety and grief. But never had he faced the need to counsel himself until his wife, esteemed feminist author Marilyn Yalom, was diagnosed with cancer. In A Matter of Death and Life, Marilyn and Irvin share how they took on profound new struggles: Marilyn to die a good death, Irvin to live on without her.

Loving the girl in the mirror isn't about changing how you look, but allowing God to change how you see. Teasi Cannon’s lifelong battle with body image nearly destroyed her. Yet today she feels blessed—not because the size of her lower half has changed but because her perspective has. In her...

From the cradle to college, tell your daughters the truth about life before they believe the culture’s lies. For mothers with girls newborn to eighteen, Five Conversations You Must Have with Your Daughter is simply a must-have audiobook. Youth culture commentator Vicki Courtney helps moms...

Long before the rise of megacorporations like Walmart and Microsoft, Standard Oil controlled the oil industry with a monopolistic force unprecedented in American business history. Undaunted by the ruthless power of its owner, John D. Rockefeller, a fearless and ambitious reporter named Ida...

There's a lot you probably don't know about the Buddha. For one, the real Buddha was thin. And before he became the "Enlightened One", he was a pampered prince named Siddhartha. He tried starving himself in his quest for inner peace, but found that extremes brought him no closer to enlightenment. Instead, he sought a "middle way" between unhealthy overindulgence and unrealistic abstinence. The instructions he gave his monks about eating, more than 2,500 years ago, were surprisingly simple.

“They’re not dead, are they?” The officer’s body visibly slumped as he delivered his final nod. From that July day in 1968 on, the Morris family became the Morris orphans: 10 children who attracted nationwide attention, and a trust fund that didn’t bring out the best in those who fostered them. Kathi, the oldest, was only 17 when her parents were killed by a drunk driver. This is her story - behind the headlines - of when the Morris orphans only had their mutual loss and each other.

Marlene Wagman-Geller, author of Once Again to Zelda and Behind Every Great Man, presents a fascinating collection of biographical vignettes of dozens of women of a certain age who have excelled, inspired, and achieved. Learn how these women changed their respective fields of art, politics, science, mathematics, media, literature, activism, education, and more. From actresses, yoga teachers, folk artists to business women, prime ministers, monarchs, and authors, this group of exceptional women will illustrate that women can achieve anything, no matter their age. 

From Phyllis Schlafly, the woman whose celebrated classic, A Choice, Not an Echo, upended the 1964 Republican Convention, comes a persuasive new argument for a surprising conservative choice: Donald Trump. For the first time since 1980, a significant number of Republicans are considering abandoning their party's nominee. This is a grave mistake, Schlafly says, because a Donald Trump "radical redirection" could actually set America back on the path of Reagan's conservative revolution.

During the 19th century, the United States entered the ranks of the world's most advanced and dynamic economies. At the same time, the nation sustained an expansive and brutal system of human bondage. This was no mere coincidence. Slavery's Capitalism argues for slavery's centrality to the emergence of American capitalism in the decades between the Revolution and the Civil War.

When a waiting world learned on April 12, 1955, that Jonas Salk had successfully created a vaccine to prevent poliomyelitis, he became a hero overnight. Born in a New York tenement, humble in manner, Salk had all the makings of a 20th-century icon - a knight in a white coat. In the wake of his achievement, he received a staggering number of awards and honors; for years his name ranked with Gandhi and Churchill on lists of the most revered people.

Harriet Tubman is one of the giants of American history - a fearless visionary who led scores of her fellow slaves to freedom and battled courageously behind enemy lines during the Civil War. And yet in the century since her death, next to nothing has been written about this extraordinary woman aside from juvenile biographies. The truth about Harriet Tubman has become lost inside a legend woven of racial and gender stereotypes.

Conventional wisdom holds that John F. Kennedy was the first celebrity president, in no small part because of his innate television savvy. But as Kathryn Brownell shows, Kennedy capitalized on a tradition and style rooted in California politics and the Hollywood studio system. Since the 1920s, politicians and professional showmen have developed relationships and built organizations institutionalizing Hollywood styles, structures, and personalities in the American political process.

In the summer of 1916, a big twister brings destruction to the land around Boynton, Oklahoma. Alafair Tucker's family and neighbors are not spared the ruin and grief spread by the storm. But no one is going to mourn for Jubal Beldon, who made it his business to know the ugly secrets of everyonei n town. It doesn't matter if Jubal's insinuations are true or not. In a small town like Boynton, rumor is as damaging as fact.

In this rousing history, Carole Haber probes changing ideas about morality and immorality, masculinity and femininity, love and marriage, health and disease, and mental illness to show that all these concepts were reinvented in the Victorian West. Haber's book examines the era's most controversial issues, including suffrage, the gendered courts, women's physiology, and free love.

Alafair Tucker is a strong woman and the core of her family’s life on a farm in Oklahoma where backbreaking work and the daily logistics of caring for her husband and their nine children, and of being a good neighbor, requires determination and a clear head. She’s also a woman of strong opinions, and it is her opinion that her neighbor, Harley Day, is a drunkard and a reprobate. So, when Harley’s body is discovered frozen in a snowdrift one January day in 1912, she isn’t surprised that his long-suffering family isn’t particularly broken up. When Alafair helps Harley’s wife prepare the body for burial, she discovers that Harley’s demise was anything but natural.

The Washington Post’s must-read guide to health-care reform traces how President Obama and the Democrats achieved this historic overhaul, explains the legislation itself, and shows how it will impact individual Americans.

It's a sad duty that brings Alafair Tucker and her two daughters to Enid, Oklahoma, in the fall of 1915. Her sister Ruth Anne's husband, Lester, is not long for this world, and the family is gathering to send him to his reward. But her niece's irresponsible husband, Kenneth, has disappeared at a most inconvenient time.

This entertaining collection features thirteen short mystery stories from some of our finest writers, all based on some piece of music. Editors Claudia Bishop and Don Bruns present the stories with two essays, discussing the short mystery and the musical mystery. Enjoy stories from Mary Anna...

One August evening in 1914, a bushwhacker ends a pleasant outing by blowing a hole in Bill McBride, kidnapping and ravaging Bill's fiancée and wounding Alafair Tucker's daughter, Mary. All Mary knows is that the crime had something to do with the Fourth of July.