Risultati letto da "Kaye Randye" in Tutte le categorie

A brand's meaning—how it resonates in the public heart and mind—is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. This groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory, and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. 

Generative AI: The Insights You Need from Harvard Business Review will help you understand the potential of these new technologies, pick the right Gen AI projects, and reinvent your business for the new age of AI.

Trust is essential to all relationships, but knowing how to build and maintain it remains elusive. Drawing from three decades of research and consulting, trust experts Dennis and Michelle Reina provide a comprehensive roadmap for creating lasting trust in any relationship.

The Journey from Abandonment to Healing is designed to help all victims of emotional breakups-whether they are suffering from a recent loss or a lingering wound from the past; whether they are caught up in patterns that sabotage their own relationships or they are in a relationship where they no longer feel loved. From the first stunning blow to starting over, this book provides a complete program for abandonment recovery.

The Value of Everything argues that American companies have for too long been valued according to the amount of wealth they capture for themselves rather than for the value they create for the economy. In fact, Pfizer, Amazon, and other companies are actually dependent on public money, spend their resources on boosting share prices and executive pay, and reap ever-expanding rewards without offering the market value. 

In Addiction to Love, recovering love addict Susan Peabody explains the variety of ways this disorder plays out, from the obsessively doting love addict to the addict who can't disentangle from an unfulfilling, dead-end relationship. Peabody provides an in-depth and easy-to-follow recovery program for those suffering from this unhealthy and often dangerous addiction and explains how to create a loving, safe, and fulfilling relationship.  

Susan Forward draws on real-life voices and stories of both women and men struggling to free themselves from the frustrating, hurtful, and infuriating relationships with their toxic in-laws. Dr. Forward offers you highly effective communication and behavioral techniques for getting through to partners who won't or can't stand up to their parents. Next, she lays out accessible and practical ways to reclaim you marriage from your in-laws. She shows you what to say, what to do, and what limits to set. If you follow these strategies, you will find some peace in your relationship with them.

Are you smart, scattered, and struggling? You're not alone. Cutting-edge research shows that today's 24/7 wired world and the growing demands of work and family life may simply max out the part of the brain that manages complex tasks. That's especially true for those lacking strong executive skills - the core brain-based abilities needed to maintain focus, meet deadlines, and stay cool under pressure.

Clients who have experienced traumatic events and seek EMDR therapists rely on them as guides through their most vulnerable moments. Trauma leaves an imprint on the body, and if clinicians don't know how to stay embodied in the midst of these powerful relational moments, they risk shutting down with their clients or becoming overwhelmed by the process. This book offers an integrative model of treatment that teaches therapists how to increase the client's capacity to sense and feel the body.

Algorithms, machine learning, generative AI. With the latest advancements in technology, data is taking center stage in organizations. But without a clear plan for how you're storing, integrating, and gaining value from that information, your company will be at risk—and fall behind. If you read (or listen to) nothing else on setting a data strategy in your organization, listen to these ten articles. 

The authors of Make Just One Change argue that formulating one's own questions is "the single most essential skill for learning" - and one that should be taught to all students. They also argue that it should be taught in the simplest way possible. Drawing on 20 years of experience, the authors present the Question Formulation Technique, a concise and powerful protocol that enables learners to produce their own questions, improve their questions, and strategize how to use them.

Drawing upon her 40-plus years of experience, Ina May Gaskin, the nation's leading midwife, shows the benefits and joys of physiological childbirth by showing women how to trust the ancient wisdom of their bodies for a healthy and fulfilling birthing experience. Ina May's Guide to Childbirth gives expectant mothers comprehensive information on everything from the all-important mind-body connection to how to give birth without technological intervention-as well as how to know when such intervention is necessary.

Empowered Millionaire is the combined edition of two corresponding works - Your Greatest Power and How to Become a Mental Millionaire by J. Martin Kohe and Judith Williamson. By placing these motivational works in the same volume listeners can enjoy the big message that Kohe delivers in less than 30 minutes, and then immediately begin to apply the dynamic lesson in daily life by practicing the examples set in How to Become a Mental Millionaire. This double edition offers a real one-two punch for getting to the heart of the matter. 

Your Bones contains everything you need to know for healthy bones in one book, providing scientifically based advice which highlights natural prevention and treatment strategies. This updated and expanded edition includes many new studies on the dangers of the bisphosphonate drugs and an in depth discussion of two new drugs with potential adverse effects. Also new: more information on bone-busting patent medicines, calcium supplementation options, strontium, vitamin K2, and zinc as well as a section on bone-building exercise.

Author Dr. Lani Simpson, both a doctor of chiropractic and a certified clinical densitometrist, cuts through the confusion and inaccuracies surrounding osteoporosis to explain her whole-body approach to bone health, which includes discussions of digestive health, diet, supplements, and exercise. You may be surprised to learn which foods and medicines hurt bone health and which ones help in building strong bones.

Is this the way love is supposed to feel? Does the man you love assume the right to control how you live and behave? Have you given up important activities or people to keep him happy? Does he belittle your opinions, your feelings, or your accomplishments? Does he withdraw love, money, approval, or sex to punish you? If the questions here reveal a familiar pattern, you may be in love with a misogynist. In this superb self-help guide, Dr. Susan Forward helps you understand your man's destructive pattern and the part you play in it.

The green-building movement has produced hundreds of "how-to" books and websites that are filled with tips about green building and what homeowners should do to go green. While helpful and informative, when it comes to making actual purchasing and installation decisions, these books do not make it any easier for a homeowner to prioritize against a budget. Here, Melisssa Rappaport Schifman shares her knowledge and experience for others to use in their journey toward a greener way of living. 

A honeymoon cruise turns deadly when a detective uncovers a sinister plot aboard a luxurious ship. Mysterious deaths plague a luxury cruise ship as it sails from Singapore to Sri Lanka with only two hundred wealthy passengers. With the ship's security seemingly powerless to investigate and the...

When an Irish priest narrowly escapes an attempt on his life at a remote Canadian Seminary, Detective Bernadette Callahan finds herself entangled in a mystery that hits unexpectedly close to home. As Callahan delves deeper into the case, a sinister plot emerges, reaching back to the misty shores of Ireland, where ancient tales and myths hold the key to the mystery.

Detective Bernadette Callahan's impulsive nature has landed her in hot water before, but this time, the stakes are higher than ever. A heated argument drives her fiancé to take a dangerous security job in Afghanistan. When he disappears and is accused of stealing a sacred artifact, Callahan is left guilt-ridden and desperate for his safe return. Callahan embarks on a perilous rescue mission in Kandahar, where she teams up with a terrified interpreter and a stoner bodyguard.