Titoli in Vendite e vendere

Through dozens of interviews with M&A leaders at the biggest Silicon Valley acquirers—as well as attorneys, bankers, and founders who have been through the trenches—Exit Right delivers the hard-earned lessons that lead to successful exits. From negotiation to valuation to breaking down a term sheet, managing legal costs, and handling emotional turbulence—this unparalleled guide covers every critical aspect of a technology startup sale.

From Joel Bines, one of today’s top retail brand thought leaders, The Metail Economy provides innovative methods for connecting with the Me-centric consumer and shows how to thrive in this consumer revolution. Bines provides examples of companies that have failed to address the Metail paradigm, along with those that are on the right path, clearly illustrating how the traditional power dynamic has inverted and why it matters for business survival.

The fact is, product-centered pitching simply doesn’t cut it anymore. Buyers don’t want to hear about your product’s features—they want to hear about how it can solve their problems or help them reach their goals. In The Revenue Acceleration Playbook, sales and marketing expert Brent Keltner introduces a proven go-to-market framework to increase personalization and authenticity across every step of the buyer journey—from initial buyer engagement and prospecting, to closing new deals and expanding customer relationships, to growing target market segments.

Il y a des caractéristiques particulières que l'on peut avoir, et des choses particulières que l'on peut faire, qui rendent l'échec certain dans la vie. Dès lors pourquoi, alors, la possession des caractéristiques particulières opposées, et l'accomplissement des choses opposées, n'aboutiraient-elles pas aussi certainement au succès, qui est le contraire de l'échec ? C'est une question de logique et de bon sens. Le but de ce livre est d'y répondre de manière convaincante.

Persuasion is not a sales skill - it’s a blunt instrument of last resort that sellers use when they don’t know how to influence the choices their buyers make. It’s the weapon of choice for mindless, uninspired sellers: the sales zombies who have stopped learning and stopped improving. Wouldn’t you rather learn how to master the art of selling in, by listening to what your buyers really want?

We live in a world where respect, gratitude, and appreciation have been replaced by efficiency, dismissiveness, and even fear of genuine connection. Sometimes, we don't stare up from our screens and devices long enough to realize there is even another person on the other side of the tweet or email. "Is anybody out there?" One thing is for sure: This speed of life has taken a toll on our basic use of good manners and etiquette. Nowhere is this more apparent than in the decline of professional business communications.

Vivir de la escritura no es fácil. Y menos fácil es vivir de los libros. El sector goza cada vez de mayor oferta y competitividad y publicar un libro es sólo el primer paso de una carrera de fondo. En esta nueva y ampliada edición de Marketing para escritores encontrarás todas las claves...

Una guía para que tomes conciencia de todos los aspectos que son necesarios para tener éxito en las ventas y para que aprendas a ser un buen comercial, desde las actitud, cualidades y trabajo previo, pasando por las 10 reglas de oro del comercial, hasta la planificación de las ventas, las ventas cruzadas y la creación de una cartera.

Oui, ceux celles qui réussissent sur internet n’ont rien de plus que vous ! Certains ont fait de longues études mais ce n’est pas la clé du succès pour réussir sur internet ! Loin de là ! En fait, il faut un système ! De même qu’une voiture est composée de pièces assemblées qui prennent vie quand on tourne la clé, ainsi en est-il du business en ligne !

Tan solo dos años después de que Steve Jobs presentará el primer iPhone en enero de 2007, Apple -que nunca había vendido teléfonos móviles hasta la fecha- desbancaba a Nokia como líder de ventas en el sector de la telefonía. Apple cambió la industria de la comunicación y, lo que es más importante, la vida de sus clientes.

¿Quieres aumentar tus ventas? ¿Deseas generar más ingresos? ¿Te interesa hacer crecer tu empresa y adaptarla al mercado de ventas actual? Entonces no dejes de seguir esta guía que te llevara por el camino del éxito.

Turn words into money with juicy, flavorful copy. Get a delicious return on investment from your marketing pieces after you apply the tips in this concentrated guide to writing captivating bullet points. Most world-class copywriters have mastered the art of listing irresistible little tempters that arouse curiosity and desire. But rarely has that art been analyzed into useful guidelines and suggestions.

Get noticed, grow your brand and gain market share. It's hard to beat the impact of appearing on radio or TV, in newspapers and magazines-or on a popular podcast or blog. Discover how to skyrocket your credibility and visibility and boost your sales from publicity.Having schemed up media appearances for herself and clients for nearly 30 years, Marcia Yudkin offers creative, low-budget tips for earning and capitalizing on public attention.

Happily create customers for keeps.If marketing is the art of creating a customer, smart marketing creates customers who want to stick around and who match the values and approach of the business owner or organization. Discover the assumptions and actions underpinning the ability to build a solid base of customers you enjoy doing business with.

If screaming headlines and over-the-top phrasing make you want to hide your head in a bushel, get this guide to writing attention-getting yet honest and helpful sales copy. Whether you're a coach, author, financial advisor, B-to-B product manager or simply a professional who values trust, dignity and respect for clients, you'll find a framework for setting down a solid first draft and tweaking it into an effective selling tool.

This one-of-a-kind sales guide shows you how to stop wasting your time calling people who don’t want to hear from you and boost your close rate to 80 or 90 percent! Send your commissions soaring, work less, and enjoy it more - all without ever making another cold call. Following Joanne Black’s proven, referral selling system, you’ll discover how to turn current customers and your myriad of contacts into rich sources of referrals - as you establish relationships that ace out the competition.

You're in sales. Whether you call it persuasion or sharing, it all boils down to the same thing: Your aim is to get other people to accept you, your product, or your idea. Within this audiobook are hundreds of ideas and essential sales phrases for doing just that. Tom Hopkins is unique in that he won't teach you any strategy that he hasn't proven to work successfully in real-life selling situations.

En los últimos cuatro años, el conocimiento neurocientífico aplicado al mundo de los negocios ha avanzado más que en los anteriores treinta años. Aprender a hablar con esta técnica ante una gran audiencia te cambiará la vida y consolidará tu marca personal. Hoy es casi imposible alcanzar...

La conferencia "Estamos ciegos" dio fama a Jürgen Klaric en 50 países. El objetivo de este audiolibro es abrir los ojos a cómo funciona la mente y entender por qué el marketing y la publicidad fallan con tanta frecuencia. Este audiolibro permite aprender cómo funciona la mente humana y su...

Estamos hechos de relatos y, hoy más que nunca, aprender a transmitirlos es la vía más efectiva para entusiasmar y atrapar la atención del público. Este audiolibro reúne el talento de dos genios en el tema. Robert McKee es el gurú del guionismo. Reconocidos dramaturgos, escritores y...