Titoli in Comunicazione aziendale

'It's rare to find a book that is not only intensely personal but deeply practical. Julian Fisher has somehow pulled it off, in this fascinating and engaging guide to the art of influence. Think Like a Spy is a fantastic read, full of eye-opening espionage tradecraft as well as insightful tips...

Dans l'art de s'exprimer, il n'y a pas que les grands discours qui comptent : ceux-là sont le plus souvent très bien préparés. La plupart de nos communications professionnelles et personnelles se déroulent dans des situations spontanées, où il faut s'exprimer sur le vif, sans trop réfléchir : un cours, une réunion, une soirée... et nombre d'entre nous se laisse envahir par l'anxiété et la peur de mal dire. Or nous avons tous le pouvoir de nous améliorer et de devenir de bons communicants.

Von der Führungskraft zum Superhelden Viele Führungskräfte sind unsicher, wie schwierige Gespräche mit ihren Mitarbeitern ablaufen sollten. Meistens machen sie sich zu viele Gedanken über mögliche Konsequenzen für die weitere Zusammenarbeit und schieben Gespräche vor sich her. Wer Spannungen schneller erkennen, ansprechen und auflösen möchte, braucht gewisse Superkräfte. Darum geht es in diesem Buch. Susanne Lorenz erklärt, wie gewaltfreie Kommunikation und andere Tools, Führungskräfte dabei unterstützen, ihre Konfliktfähigkeit zu stärken.

In professional life, you are constantly faced with situations that present challenges or even develop into serious problems. Teams often end up having lengthy discussions that ultimately fail to produce a truly satisfactory solution. In order to be able to deal with difficulties efficiently, it is therefore very important to have the right communication skills. You can achieve a great deal here with the right questioning technique. In this book, you will learn when and how you can use which questions and what advantages the individual questions have. However, using them requires some practice.

Nie mehr um eine Antwort verlegen sein. Wer kennt das nicht: Man möchte auf ein Argument reagieren, einen Vorwurf kontern oder soll sich spontan äußern – doch es fällt einem absolut nichts Passendes ein, und wenn doch, dann oft erst im Nachhinein, worüber man sich umso mehr ärgert.

Intelligent marketing management is an important tool for brand building and sustainable customer loyalty. Here you will get an introduction to marketing management and its most important basics: What does the term actually mean these days and what goals does it pursue? Surely you have heard of the well-known marketing mix, but what exactly is behind it? You will find easy-to-understand answers to all these questions in this book, which will help you to get a general overview of the basics. In addition, you will receive important practical tips as well as a 10-step action plan.

We negotiate constantly. In work, and in life. As we try to secure the best deal for ourselves or our clients, it can feel like a tug of war – without the fun. Yet what if the process was more collaborative, and led to a successful long-term partnership? In Do Deal, music lawyers Richard Hoare and Andrew Gummer share their refreshing approach to negotiation. Not only has it led to major record deals and enduring creative relationships, but also a reputation for getting the deal done without leaving both parties bruised and battered.

As our workplaces become increasingly global and diverse, being a culturally intelligent leader isn't just a bonus—it's essential. Whether you're negotiating a contract with a supplier on the other side of the world, managing an increasingly diverse workforce, expanding your business across...

*A Next Big Idea Club Must-Read of 2024* *Longlisted for the Non-Obvious Books Award, 2024* Ever wonder why the “loud” people at work get noticed, rewarded, and promoted? Do you worry that you need to be loud to succeed at work, too? When Jessica Chen entered the workforce, she felt like...

Why are you alive today and reading this book?How will you, a corporate professional, be relevant in the future? The #1 answer to both is storytelling.Business storytelling is the #1 skill you need to succeed in your professional lives amidst all the noise, competition and massive technological...

Two apparently very different negotiators: a leading hostage negotiator and a mergers and acquisitions dealmaker. One has solved hundreds of high stakes sieges. The other has completed more than sixty corporate M&A deals worth close to $1 billion. In The Work Smarter Guide to Negotiation Kirk and Jim have fused their remarkable life experiences of negotiating in widely contrasting situations to simplify complex issues and provide practical solutions for all kinds of scenarios.

This insightful book demonstrates how to become a stronger, more confident leader -- one who can use communication to build alignment, enthusiasm, and productivity. In turbulent times, the ability to communicate with power and purpose becomes a crucial leadership competency. Smart executives...

Avoid inadvertently offending or alienating anyone by following six straightforward communication guidelines developed by a no-nonsense linguistic anthropologist and business consultant.

This program is read by the author. From the self-made businesswoman and founder of the global platform Build Like A Woman comes the essential resource to unleash your business, take up space, and create your dream life. In a world of hustle culture and burnout, women don’t want to lean in...

Communication Miracles at Work is about experiencing breakthrough moments of connectedness and understanding with coworkers, managers, staff members, and clients. Developed out of Matthew Gilbert's experience as an employee, communication consultant, manager, and facilitator, Communication Miracles at Work will help listeners develop effective communication and relationship-building skills for achieving workplace harmony.

Le travailleur moyen consacre un tiers de sa journée à ses e-mails. Et vous ? La surcharge d'e-mails nuit à notre efficacité et à notre bien-être. Pris dans un bavardage numérique constant, nous ne pouvons pas nous concentrer pleinement sur nos tâches et encore moins répondre à des exigences de créativité ou d'innovation. Cal Newport, auteur à succès du New York Times, propose une vision audacieuse pour se libérer de la tyrannie de la boîte de réception et ainsi ouvrir une nouvelle ère de productivité.

Hat nicht jeder von uns schon einmal jene Menschen bewundert, denen scheinbar alles zufliegt? Sie kommen auf Partys mit jedem mühelos ins Gespräch und schwingen aus dem Stand druckreife Reden in großer Runde. Sie haben die besten Jobs, die interessantesten Freunde und feiern die tollsten Partys. Dabei sind sie bestimmt nicht klüger oder sehen besser aus als wir. Nein! Es ist ihre besondere Art, mit anderen ins Gespräch zu kommen und auf sie zu- und einzugehen – und das kann jeder lernen. Leil Lowndes' einfache und wirkungsvolle Tricks öffnen die Tür zum Erfolg in allen Lebensbereichen – in Liebe, Leben und Beruf.

Whether in a meeting or a presentation, a watercooler conversation or a formal speech, a leader’s most important job is to. Your idea may be groundbreaking. The potential profits might be exhilarating. The time to act may be right now, but if you’re not able to craft and deliver a clear...

Anyone who regularly deals with work-related writing deadlines knows the kind of paralysis that can take over when there's too much to accomplish and not enough time to compose a clear sentence. This indispensable guide reveals the easy, efficient, and confidence-building four-part process for...

Getting our voices heard can be a nerve-wracking and overwhelming task - particularly in a world where everyone seems to have something to say. The ability to present our ideas with confidence is now a coveted skill. Yet on stage, we become this other person: less funny, less engaging, less human. Mark Shayler draws on his own experience - from nervous speaker to charismatic compere - to guide you through the task of public speaking.