Titoli in Comunicazione aziendale

Previously published as Negotiating While Black Winner of the 2024 “Most Useful” Book by the Non-Obvious Book Awards Winner of the 2024 "Best Self-Help" Award by the African American Literary Awards A real-world, one-of-a-kind resource for anyone who has ever been underestimated, overlooked...

A page-turning story that helps readers to rethink work, life, and leadership from a relational rather than individualistic perspective, and shows how to open up never-before-seen opportunities in our companies and communities to heal the rifts threatening societies around the world.

In the fast-paced world of today, where time is limited and notifications are incessant, concise and effective communication has never been more critical. In this context, Hearts, Minds & Wallets introduces the Tools & Templates (TnT) for Dynamite, Dynamic Dialogue. This compact and results-focused book shares relatable narratives demonstrating these models in action.

Emotional Intelligence or Emotional Quotient (EQ) is increasingly being recognized as a key determinant to professional success in today's high-stress environment. Acclaimed as a prime mover on the subject, Emotional Intelligence at Work has seen four editions and has been translated into...

A practical handbook examining how established businesses can use their unique advantages to fight back and win in a digital arena too often dominated by tech start-ups, disruptors and unicorns. The big tech companies (Alphabet, Amazon, Apple, Meta, Microsoft) have had an enormous impact on our everyday lives. A new wave of start-ups in the tech sector has dominated the press and swallowed up huge amounts of investment. But what about those established companies in the traditional parts of the world’s economies, from energy, industrial and consumer goods to travel and health?

The most authoritative and comprehensive text of its kind, Kiss, Bow, or Shake Hands, 2nd Edition is your must-have guide to proper international business protocol. With countries such as China and India taking on a more significant role in the global business landscape, you can't afford not to know the practices, customs, and philosophies of other countries.

A highly useful, inspiring guide for anyone returning to work after a career break, by a world-renowned return to work expert and Chartered Psychologist. 'A must read for anyone who wants to return to work.' SARAH ELLIS, co-founder of Squiggly Careers 'Accessible, informative and full of sound...

Get ready to see powerful results from listening to this book. Let Them Feel It will teach you how to attract new clients without a pitch. This book is the no-fluff, straight-talking guide to sharing your work in a way that lands.

In The Emotional Intelligence Advantage, leading expert Amy Jacobson shares a framework for resolving challenges in the workplace. How do you tackle tough conversations? How does your team react when a key process or system changes? And how can you overcome doubt and indecision to create a culture of alignment and trust? When it comes to modern leadership, you need to be aware of more than just the bottom line. You also need to apply emotional intelligence in how you manage people, processes, and change.

Zu viele Frauen fühlen sich immer noch in einem Spagat zwischen dem Wunsch, ihre Kompetenz, Verhandlungsstärke und Durchsetzungskraft zu zeigen und gleichzeitig sympathisch zu sein. Wir haben ein Statusproblem, sagt die Verhaltenswissenschaftlerin Alison Fragale, wir tun zu wenig dafür, dass andere uns angemessen anerkennen und würdigen, uns einen hohen Status zuschreiben. Sie bietet ein inspirierendes Handbuch für Frauen, die vorankommen wollen, mit vielen persönlichen Geschichten und voller Tipps, Tricks und Strategien, um ein Likeable Badass zu sein.

In Stakeholder Whispering: Uncover What People Need Before Doing What They Ask, author Bill Shander demonstrates how to get from your stakeholders' "order"—what they're asking for—to what they really need. You'll learn how to uncover the needs and desires of your clients, colleagues, bosses, customers, and other stakeholders based on what they ask for and how they ask for it, and how to deliver products and services that meet those needs.

Do you ever think you’re the only one making any sense? Or tried to reason with your partner with disastrous results? Do long, rambling answers drive you crazy? You are not alone. After a disastrous meeting with a highly successful entrepreneur, who was genuinely convinced he was ‘surrounded by idiots,’ communication expert and bestselling author Thomas Erikson dedicated himself to understanding how people function and why we often struggle to connect with certain personality types.

Have you ever wished you could peer into someone's mind to find out what he or she is really thinking? Now you can...really. You Can Read Anyone explains, step-by-step, exactly how to tell what someone is thinking and feeling in real-life situations. It contains specific, proven psychological techniques that can be applied instantly to any person in just about any situation.

Smalltalk–oberflächliches Geplauder oder unterschätzte Superkraft? Dieses Hörbuch zeigt Ihnen, wie Sie mit Leichtigkeit und Authentizität Gespräche führen, die verbinden–im Beruf, im Alltag und in ungewohnten Situationen.

How do you get people who work in pig abattoirs to wash their hands? How does painting the walls of a canteen pink make construction workers behave more safely? And how can baby faces spray painted onto shop shutters reduce anti-social behaviour? Ripple is about how small behaviour changes can have wide-reaching effects in the real world. By applying behavioural science in your working life, you can have positive ripple effects on the world around you.

By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges.

Written by comedians James Schloeffel and Charles Firth, this business self-help guide teaches listeners how to outmanoeuvre their colleagues and climb the corporate ladder with nothing more than an obnoxious LinkedIn profile, a pack of Post-it Notes and the phrase 'circle back'. Spread over ten informative units, W*nkernomics covers essential workplace skills such as how to write a passive aggressive email, how to snow your colleagues with acronyms (HTSYCWA) and how to look like a genius in meetings when you don't know anything at all.

In this era of information overload and real-time communication where anyone can publish and broadcast to millions of people with the click of a button, there is no shortage of people talking about the need to get their message across, or having a "narrative." But for business, marketing, and political campaigns, there is no definitive how-to on crafting a compelling narrative that achieves lasting results. On Message solves that problem, illustrating how effective communicators understand the power of narrative, emotion, and simple messaging.

“A game-changer for workplace dynamics” —Eve Rodsky, New York Times bestselling author of Fair Play The author of The Memo helps you discover what you need to navigate every workplace communication challenge with confidence. This program is read by the author. We are living in a world of...

This live seminar covers relationships: between husbands and wives, children and their parents, and employers and employees. Those who have learned to play the negotiating game well relieve tensions, substantially improve communications, and solve many day-to-day problems. With his trademark humor and irreverent style, Cohen uses stories, metaphors and real-life examples to inspire listeners to reflect upon their own personal behavior and experience to take charge of negotiating anything!