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Ripple

The big effects of small behaviour changes in business

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Ripple

Di: Jez Groom, April Vellacott
Letto da: Ian Pringle
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How do you get people who work in pig abattoirs to wash their hands? How does painting the walls of a canteen pink make construction workers behave more safely? And how can baby faces spray painted onto shop shutters reduce anti-social behaviour?

Ripple is about how small behaviour changes can have wide-reaching effects in the real world. By applying behavioural science in your working life, you can have positive ripple effects on the world around you.

While nudging is now commonplace in politics, most of our daily interactions with companies, products, and services have not yet been transformed with behavioural science. Doing so is often a messy process but, armed with this book, you'll have the practical toolkit to get started.

Through storytelling and practical tips, Ripple takes you on a journey across the globe which will leave you inspired to start applying behavioural science to improve the world around you.

www.ripple-book.com

 Comportamento sul posto di lavoro e organizzativo Comunicazione aziendale Psicologia Psicologia e salute mentale Successo personale
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Recensioni della critica

A must-read for anyone who wants to use nudge in business. (Jules Goddard, London Business School)
Ripple is a game changer for business. A truly practical and ethical toolkit to applying behavioural science that genuinely works. (Al Rhind, Head of Workplace & Customer Propositions at Aegon)
Ripple contains so many insights that inspire positive cultural change for our colleagues and has transformed how we interact with customers. (Gill McLaughlin, Head of Customer Management at Standard Life Assurance, part of Phoenix Group)
Ripple is the most inspirational and practical book I have read on how to make Behavioural Science work for your business. (Olivier Nocher, Director of Pricing, Spire Healthcare Group plc)
Jez and April really get your imagination running and demonstrate that behavioural science principles can be applied to all industries. (Olivier Nocher, Director of Pricing, Spire Healthcare Group plc)
Ripple is a fascinating (and easy to read) exploration into behavioural science in business. Packed full of interesting and practical steps you can take for positive change that works for your organisation and your customers! (Kirsty Scott, CX Manager)
The best practical guide for applying behavioural science in business that I’ve read. Full of insights and real-world examples, Ripple shows the need for creativity and rigour when using behavioural science effectively. (Matt Battersby, Chief Behavioural Scientist, RGA)
A wonderful book, engaging and informative but also so practical, it’s so different to other behavioural science books on the market. (Juliet Hodges, BUPA Senior Advisor, Behavioural Insights Team)
Fabulously readable and relevant to anyone interested in changing behaviour in the workplace. (Bruce Daisley, author of Sunday Times bestseller ‘The Joy of Work’ and host of the #1 business podcast ‘Eat, Sleep, Work, Repeat’)
Ancora nessuna recensione