Titoli in Imprenditorialità

Author Harvey Reese, a successful new-product developer, consultant, and licensing agent, reveals his proven step-by-step process for formulating an idea that manufacturers are willing to pay for. He gives you the nuts and bolts information on patents, negotiating the deal, and the licensing process. Filled with examples of successful, well-known licensing ventures, How to License your Million Dollar Idea has all the information and motivation you need to grow your idea into a fortune.

In From the Death Zone to the Boardroom, speed ski mountaineer Benedikt Boehm tells gripping and inspirational stories about his fears, pain, suffering and facing death during his expeditions to some of the world's highest mountains. Throughout, his coauthor and professor of leadership and management, Stefan Gröschl, integrates scholarly ideas and works beyond traditional business boundaries providing you with unusual insights and thought-provoking alternatives for managing your business.

Today's most successful businesses are storydoers. They create products and services that, from the very beginning, are manifestations of an authentic and meaningful story - one told primarily through action, not advertising. In True Story, creative executive Ty Montague argues that any business, regardless of size or industry, can embrace the principles of storydoing. Indeed, our best-run companie - from small start-ups to global conglomerates - organize around a coherent narrative that is then broadcast through every action they take (from product design to customer service to marketing).

Having inspired generations of consultants and entrepreneurs around the world, the “Rock Star of Consulting” Alan Weiss returns with a revised and completely updated edition of his authoritative guide to consulting success. 

Taking inspiration from the fable of the hare and the tortoise, internationally renowned trainer Matt Little recognises that there is no fast path to success. By focusing on immediate results, we can gloss over process in a race to get ahead, skipping over the lessons and experiences that we all need to build solid foundations for our achievements. Matt shows that taking the slow lane can not only help you reach your goals more effectively, it can make your successes more sustainable by increasing your motivation, energy and resilience.

Why are some people more successful in business than others? Why do some businesses flourish where others fail? Renowned business speaker and author Brian Tracy has discovered the answers to these profoundly puzzling questions. In this eye-opening practical audio guide, he presents a set of principles or "universal laws" that lie behind the success of business people everywhere.

You have the ability, right now, to accomplish more than you ever have before. In this powerful, practical program, Brian Tracy shows you how to plot your course to greater success and achievement. Life, Tracy says, is a journey. And as with any other journey, you have to do more than just think happy thoughts about where you want to go. You need clear goals, plans, and schedules to get from wherever you are today to wherever you want to be in the future.

Whether you’re an entrepreneur or working for a company, you’re in business for yourself. You are selling products and services. You have to persuade buyers—employers as well as customers—that what you’re offering is worth more than what they’re paying. In this lively, concise, but thorough guide to the basic principles of business, Brian Tracy takes you through the skills you need to succeed, no matter who you are or what you’re doing.

Já publicado em italiano, grego, turco, romeno, inglês, alemão hebraico, francês e chinês, é best-seller na Turquia desde 2005. Dirigido a empreendedores, estudantes e todos aqueles que querem relembrar seu sonho e vê-lo realizado, narra a história do renascimento de um ser humano comum, que encontra um ser extraordinário – o Dreamer – e ao lado dele aprende a sair da mediocridade de uma vida infeliz, mecânica e repetitiva, de pensamentos obsoletos e hábitos arraigados, e retornar a um estado de integridade, por intermédio de uma revolução individual, pois a mudança ocorre dentro, não fora do ser humano.

Airbnb For Dummies is here to help you prep your property and post your first listing on the popular short-term rental site. Even if you don't have a house, you can become an Airbnb host. A spare room at your place, a camper, a boat, a treehouse, a castle—you can turn just about anything into an Airbnb and earn additional income hosting guests. You can even offer tours around your hometown. This comprehensive resource helps you make your goals a reality.

In Launchpad Republic: America's Entrepreneurial Edge and Why It Matters, Howard Wolk and John Landry provide an insightful and thought-provoking history of entrepreneurship in the United States, with a focus on the political, legal, and cultural forces that have sustained "creative destruction" and propelled the country forward for more than 200 years. In telling this story, the book highlights the critical features that have set America apart from other countries and identifies the key attributes necessary for it to maintain leadership for years to come.

Do you think about how you can make money while you’re still in school or wonder if you’ll be able to find a job in your field when you graduate? If you do, now’s the time to consider becoming an entrepreneur. Collegiate entrepreneurship provides you access to entrepreneurial courses, mentors, funding competitions, and investment opportunities available only to college students—so, don’t wait until after you graduate—become CEO of your own company today!

Managing complex projects can stretch you to the limits. But with a book full of experts coaching you each step of the way, you'll never be baffled, blocked, or misdirected again. Packed with essays and insights from the field's top professionals, The AMA Handbook of Project Management is the resource professionals and students rely on for its practical guidance and big picture overview of the entire field. Whether you need advice keeping projects on track or help preparing for certification, this new edition explains every principle, process, and development.

This unique book enables communicators of all kinds to think on their feet, even when taken by surprise. It is the ideal book for corporate trainers, speakers, and teachers who do not want to be caught in a pinch. Lowe provides presenters with the basic skills necessary to incorporate improvisational thinking and speaking into their own presentational style. The pathways opened by this ancient theater form can transform a presenter's most fundamental approaches to teaching, training, and communicating.

In 1969, the Abbate family purchased their first McDonald's franchise, setting the stage for a journey filled with challenges, triumphs, and profound insights into employee empowerment, leadership, and the power of vocation. Drawing from decades of experience leading thousands of employees, Abbate delves into the pressing issues facing today’s organizations, from employee disengagement and mental health to massive cultural shifts. With unwavering optimism, he proposes a new approach grounded in the timeless virtues of beauty, truth, and goodness.

Buckle up and get ready for a raw, unfiltered ride as Josh Goodman goes from being a guy who couldn't get a drink in a busy bar to building a multimillion-dollar technology company that lets guests pour their own beer, wine, and cocktails and pay by the ounce. Travel with Goodman to Ireland, where he spent a week driving around the entire country to secure his first business partners—who eventually tried to put him out of business. Then, visit northern Austria and discover how he landed the deal that brought his business back to life.

Lenders lure you with teaser rates. Investment partnerships dazzle you with fancy marketing materials. These are the tools of their trade, helping them earn excess returns on your hard work. Breakout Valuation provides entrepreneurs with the insider knowledge they need to build what matters—a valuable business. Written by an author who shares your entrepreneurial journey and has spent three decades investing, analyzing, and advising billions of dollars of transactions, Breakout Valuation tells you everything you need to know to finance your future today.

Most company's change initiatives fail. Yours don't have to.

The world's foremost entrepreneurial coach shows you how to make a mindset shift that opens the door to explosive growth and limitless possibility--in your business and your life. Have you ever had a new idea or a goal that excites you... but not enough time to execute it? What about a goal you...

La biografía del mundialmente famoso empresario y prodigioso genio de la tecnología de nuestros tiempos - ¡Elon Musk! ¿Quién es Elon Musk y cómo ha logrado tanto? Ashlee Vance ofrece una mirada iluminadora y autorizada a la extraordinaria vida de una de las figuras más inusuales y ambiciosas en la historia de los negocios de Estados Unidos. El innovador detrás de SpaceX, Tesla, SolarCity y PayPal.