Titoli in Business

NATIONAL BESTSELLER POM Wonderful. FIJI Water. Teleflora. The Franklin Mint. Lynda Resnick's marketing triumphs read like an encyclopedia of branding. She is the smartest and hardest-working marketing brain in the business - the kind of marketer who can sell "ice sculptures to Eskimos." But her...

“A perfectly executed, exquisitely reported parable of the Internet age and the wild, mad adventure that is start-up culture.”—Charles Duhigg Fortune, mania, genius, philanthropy—the bestselling author of Mountains Beyond Mountains gives us the inspiring story of Paul English, the...

In the tradition of Kitchen Confidential and Waiter Rant, a rollicking, eye-opening, fantastically indiscreet memoir of a life spent (and misspent) in the hotel industry. Jacob Tomsky never intended to go into the hotel business. As a new college graduate, armed only with a philosophy degree and...

"This work offers wonderful wisdom for navigating the inflection points in our lives." - Mehmet Oz, MD An iconic teacher. A warm friend. A generous mentor. For more than 40 years, Howard Stevenson has been a towering figure at Harvard Business School: the man who literally defined...

Behind the bitter rivalry between Apple and Google—and how it's reshaping the way we think about technology The rise of smartphones and tablets has altered the industry of making computers. At the center of this change are Apple and Google, two companies whose philosophies, leaders, and...

The twists and turns of the last 15 years of the Qantas story contain all the ingredients of a corporate thriller, with constant shocks to the system, and boardroom dramas and disasters narrowly avoided. During this tumultuous period, as CEO of Australia's iconic airline, Alan Joyce became one...

The fifth in my series of audiobooks of highlights from my printed books. This one is 120 minutes from I'm Coming to Take You to Lunch, the story of how I arranged for Wham!, whom I managed, to go and play in China. This is Part One of the book.

The “stirring” (Washington Post) story of how Nobel Prize winner Muhammad Yunus invented microcredit, founded the Grameen Bank, and transformed the fortunes of millions of poor people around the world In 1983, Muhammad Yunus established Grameen, a bank devoted to providing the poorest of...

Daniel Schmidt, Wirt des legendären Hamburger Elbschlosskellers, geht auf Spurensuche nach Glück und Lebenssinn – und zwar an Orten, an denen man weder das eine noch das andere vermuten würde. Er erzählt offen und schonungslos vom erbarmungslosen Kiezleben, von der Löwengrube, in die er immer wieder geworfen wurde – und aus der er auch immer wieder gerettet wurde. Er gibt Einblick in seinen Weg zum Glauben und zur Liebe und macht Mut, sich ehrlich zu fragen: "Was ist meine Aufgabe im Leben?"

Anyone who has waited in a Christmas line for the Walnut Room's Great Tree can attest that Chicago's loyalty to Marshall Field's is fierce. Dayton-Hudson even had to take out advertising around town to apologize for changing the Field's hallowed green bags. And with good reason—the store and those who ran it shaped the city's streets, subsidized its culture, and heralded its progress. The resulting commercial empire dictated wholesale trade terms in Calcutta and sponsored towns in North Carolina, but its essence was always Chicago.

Drew Nieporent has been a staple of the New York dining scene for decades, establishing a host of iconic restaurants like Nobu, Tribeca Grill, and Montrachet. But his career started from much more humble beginnings—the grill at the local McDonald’s. A middle class kid from New York’s East...

“Feeling stuck? You need to read this book…Let [Bobbi’s] powerful story be your reminder that you don’t need permission and you don’t have to feel ready. You just have to start.” —Mel Robbins Bobbi Brown, iconic and innovative makeup maven and entrepreneur, shares her personal...

Several prominent brother teams pioneered the American automobile industry: Horace and John Dodge, Charles and Frank Duryea, Francis and Freelan Stanley, five Studebaker brothers and James and William Packard. However, the seven burly Fisher brothers were not only the most numerous of all the families, each one extensively involved in developing the famous "Body by Fisher" brand and subsequently General Motors, they were also among the most successful of the automobile titans.

Nattukotai Chettiars were the most prominent business community from Tamil region and this book captures their spirit of enterprise that led many of them to seek their fortunes overseas. It’s a story that connects South India, Burma, and South-East Asia across the Bay of Bengal and equally one...

Гэри Стивенсон – британский экономист, в прошлом валютный трейдер американского Citibank. Окончил Лондонскую школу экономики и выиграл карьерный конкурс под названием The Trading Game (Торговая игра). Бешеные деньги и ежедневный стресс привели трейдера к нервному истощению, и он вступил в схватку с транснациональным гигантом за выход из бизнеса. Гэри победил, защитил диссертацию в Оксфорде, стал активным борцем против неравенства и написал искреннюю и захватывающую историю своей жизни.

ட்விட்டர் என்பது இன்டர்நெட் நட்பு நெட்வொர்க். தகவல் பரிமாற்றத்துக்கான ஒரு லேட்டஸ்ட் வசதி. தற்போது உலக அளவில்...

| WINNER OF THE GAJA CAPITAL BUSINESS BOOK PRIZE 2019 | The nineteenth century was an exciting time of initiative and enterprise around the world. If John D. Rockefeller was creating unimagined wealth in the United States that he would put to the service of the nation, a Parsi family with humble...

Entrepreneur audacieux, milliardaire autodidacte et personnalité incontournable du monde de la tech et des affaires, Mark Cuban a transformé chaque échec en opportunité et chaque idée en succès fulgurant. De la vente de sacs-poubelle à ses débuts, à la revente de sa start-up à Yahoo pour 5,7 milliards de dollars et au développement de la franchise NBA des Dallas Maverick, en passant par son rôle emblématique dans l’émission d’investissement Shark Tank, il incarne l’énergie, la stratégie et la vision des grands entrepreneurs.

What is brand, and how are brands built? Brand Warfare offers unconventional answers to these questions. Julian Kynaston's no-holds-barred, fast-paced account of how he launched and grew Propaganda into one of the UK's most successful brand consultancies provides inspirational insights into the emergence of a unique brand talent. From running with a notorious firm of football casuals to sitting on the board of global brands as a key consultant, Julian learned how to succeed without even pitching in an environment where many other brand agencies fail.

Fireproof charts Chef Curtis Duffy's rise in spite of trauma, to being mentored by and recognized among the world's top chefs. Amid childhood chaos in rural Ohio, a young Duffy first found refuge in Home Ec class, then at one of Columbus's best restaurants, where he honed his skills. His passion ignited, Duffy was dead set on leaving Ohio and breaking the Duffy family curse. But the tragic deaths of his parents jeopardized his promising trajectories.