Brand Warfare
From the terraces to the boardroom
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Brand Warfare
Acquista ora a 15,95 €
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Letto da:
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Julian Kynaston
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Di:
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Julian Kynaston
What is brand, and how are brands built?
Brand Warfare offers unconventional answers to these questions. Julian Kynaston's no-holds-barred, fast-paced account of how he launched and grew Propaganda into one of the UK's most successful brand consultancies provides inspirational insights into the emergence of a unique brand talent.
From running with a notorious firm of football casuals to sitting on the board of global brands as a key consultant, Julian learned how to succeed without even pitching in an environment where many other brand agencies fail. His journey illustrates that having the courage to push against assumptions can deliver significant growth and commercial success for client after client.
©2025 Julian Kynaston (P)2025 Rethink Press LtdRecensioni della critica
‘The advertising industry’s best stories tend to highlight the mavericks who did it their own way, made some mistakes, created great work and had a blast doing it. Go ahead and add Brand Warfare to this list.’
— Mark Ronquillo, Professor of Practise/ Advertising, Penn State Donald P. Bellisario College of Communications, and former Saatchi/Publicis/McCann/BBDO
‘Not many branding books start with fights on the footy terraces, but Julian’s branding and business career has been anything but conventional. His story is compelling and beautifully written (for a screen printer!), and Julian skilfully weaves his thoughts and opinions together with real-world anecdotes about the business and brand success he’s created. Brand Warfare will have you laughing, learning and loving the power of brands.’
— Richard Draycott, Deputy Editor, The Drum