Titoli in E-Commerce

The start of everything is critically important - and every truly successful product or business starts with a successful launch. Unfortunately most entrepreneurs put all their focus into "getting the doors open" without giving much thought to creating a great launch. However, since 1996, Jeff Walker has been obsessed with creating hugely successful launches in our increasingly digital world. During those years Jeff created an unbroken string of amazing successes for himself and his clients.

In his new book, Microsoft chairman and CEO Bill Gates discusses how technology can help run businesses better today and how it will transform the nature of business in the near future. Gates stresses the need for managers to view technology not as overhead but as a strategic asset, and offers...

An instant New York Times bestseller, Dan Lyons' "hysterical" (Recode) memoir, hailed by the Los Angeles Times as "the best book about Silicon Valley," takes readers inside the maddening world of fad-chasing venture capitalists, sales bros, social climbers, and sociopaths at today's tech...

En influencer kan være mange ting. Det kan være en, der bestyrer en professionel kanal, hvor indhold af høj kvalitet når ud til flere hundredetusinde følgere. Det kan være en, der udsender en videodagbog, eller som livestreamer fra teenageværelset om mode og skønhed. Eller det kan være en, der spiller Fortnite med sin vennekreds som modtagere. Influencermarketing er den hastigst voksende marketing- og kommunikationskanal i disse år, for marketingpotentialet kan være enormt. Men arbejdet med influencere kan også være en skræmmende jungle at kaste sig ud i.

Cómo Amazon está cambiando nuestras vidas y lo que han aprendido de ellas las mejores compañías del mundo. Una mirada profunda, reveladora e imparcial al modelo de negocio de Amazon que no sólo ha dominado el mundo, sino que lo está cambiando.

Instagram Marketing - Wie du erfolgreich wirst! Du hast eine Marke oder ein Unternehmen? Doch der Erfolg hat sich bisher noch nicht eingestellt? Du nutzt bereits Instagram, aber den richtigen Durchbruch hast du noch nicht geschafft? Dann ist dieses Buch die Lösung! Mit dem Internet hat sich vieles geändert - auch die Anforderungen an Unternehmen. Wer heute erfolgreich sein möchte, muss sich auch im Internet gut positionieren und die richtigen "Fäden" ziehen.

Kennst du die Wichtigkeit von Social Media und Online Marketing? Weißt du wie du von Social Media profitieren kannst? Wie man mit Social Media eine echte Marke aufbaut? In diesem Buch lernst du, wie du mit einer Social Media Marketing Strategie dein Business ans Fliegen bekommst. Du lernst im Detail, wie du Facebook, Instagram, LinkedIn, YouTube, sowie Influencer- und Content Marketing nutzt, um eine echte Marke mit treuen Fans aufzubauen, mehr Kunden zu erreichen und mehr Verkäufe zu erzielen.

Viele Coaches stellen sich die selben Fragen: Wie kann man mit Coaching ein profitables Business aufbauen? Wie kann man aus der Masse der Coaching-Anbieter hervorstechen? Wo finde und wie erreiche ich meine Zielkunden? Wie verkaufe ich mein Coaching auf angenehme Art und Weise?

NAMED A BEST BOOK OF 2022 BY THE NEW YORKER National Bestseller * New York Times Editors’ Choice * Financial Times “Books to Read in 2022” A SABEW BEST IN BUSINESS BOOK AWARDS FINALIST A “deeply reported…bracingly written” (Walter Isaacson, bestselling author of Code Breaker) and...

Could your idea change your financial reality? There’s every reason to believe that it could. Most millionaires and billionaires alive today are first-generation business owners. But too many entrepreneurs make simple mistakes when they start out that get in the way of accruing wealth. This book is your road map to avoiding the pitfalls, finding the "smart-cuts", and ensuring that all your efforts amount to an empire rather than financial ruin.

Building Digital Culture aims to answer a simple question: How can organisations succeed when the environment they operate in is changing so quickly? The last thing businesses need today is a digital strategy. Instead, their strategy needs to be fit for our fast-changing digital world, where businesses have more data than they know what to do with, a media landscape that's exploded in size and complexity, the risk of a new disruption around every corner, and only one certainty: that this change won't let up.

An experienced tech writer fully explains blockchain technology and how it will radically transform the world as we know it in this reader-friendly, illuminating guide—“a book for the nerd but especially for the rest of us scratching our tech-terrified heads” (Patricia Hampl, author of The...

A practical guide to "narrative thinking," and why it matters in a world defined by data. In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts from many fields—psychologists, economists, advertising and marketing...

From FSGO x Logic: a revealing examination of digital advertising and the internet's precarious foundation In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising--the beating heart of the internet--is at...

All managers today are Internet managers, whether they're ready to admit it or not. It doesn't matter if their business is large or small, old economy or new. In a faster, electronic, and more direct economy, every manager needs help. And here it is. The 10-Second Internet Manager offers...

The story of Paddy Power’s growth from a small chain of Irish bookies to the biggest gambling company in the world. Flutter Entertainment, the parent company of Paddy Power, is the largest gambling business in the world. The evidence of that success is visible everywhere, from shop fronts and...

Sooner or later, every SMB (small and medium-sized business) hits a sales plateau or runs into significant competition. Even after tapping into all the mainstream channels and executing the best practices, these SMBs can’t increase sales—their channels and budgets are maxed out. To meet today’s challenges, SMB chief executives and senior marketers need to recalculate their budgets, rethink their strategies, and revolutionize their internal systems.

A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant... Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena.

What is the secret to Amazon's success? What does the ecommerce giant have in store for the future? Explore the disruptive new retail strategies of the world's most relentless retailer and gain valuable lessons that can be applied to any business in the ecommerce sector, with original insight from the company as it continues to revolutionize itself even further.The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure they survive.

Business leaders' audiences - their customers, competitors and employees alike - live and breathe social media. In our hyperconnected culture, social media is the glue that allows us to stay connected to communities, products and brands. If your customers are on social media, along with your competition, then shouldn't you be there too? Get Social untangles the social media folklore and gets to the point of how business leaders and aspiring leaders can personally use social media to get real business results.