Titoli in Piccola impresa e imprenditorialità

What's the right price for your new product? Millionaire maker Dan S. Kennedy and pricing/marketing strategist Jason Marrs empower small business owners to take control of their profits by taking charge of the source: their price.

Family Business Management provides an accessible overview of the core aspects of family business, with an international, practice-based perspective. Structured in four parts, the book covers key topics such as family firm goals, conflict management, human resources, strategy, financial management, family and business governance, and succession planning. A wide variety of cases and examples are used throughout the book to highlight cultural and institutional differences between family businesses in contrasting contexts.

Elevate your coaching skills and build a successful practice with the Coaching Excellence Bundle, a powerful 2-in-1 audiobook collection. With the Coaching Excellence Bundle, you'll gain the knowledge and skills to not only build a successful coaching business but also to become a coach who inspires and drives real change in others. Embrace the journey to coaching excellence and make a profound difference in the lives of those you work with.

The Millionaire Maker has done it once again! Dan S. Kennedy revisits little-known, profit-proven direct mail strategies that continue to be effective for any business.

In a world of rapidly evolving technologies and business paradigms, your consulting business needs to radically adapt its techniques and models. Taking full measure of these changes, Alan Weiss, the "Rock Star of Consulting," will guide you through the process with a revised and completely updated sixth edition of his authoritative guide to consulting success.

You've got a great idea that will increase revenue or boost productivity—but how do you get the buy-in you need to make it happen? By building a business case that clearly shows your idea's value. That's not always easy: Maybe you're not sure what kind of data your stakeholders will trust. Or perhaps you're intimidated by number crunching. The HBR Guide to Building Your Business Case, written by project management expert Raymond Sheen, gives you the guidance and tools you need to make a strong case.

As a salesperson, your pipeline is the key to your success. No matter what changes, that remains the same. Top producers prospect - and they do it all the time. "But how?" you ask, "In the age of the Internet, isn't cold-calling dead?" Now, in his new audiobook, sales expert Mark Hunter shatters costly prospecting myths and eliminates confusion about what works today.

Rethink how your organization creates, delivers, and captures value - or risk becoming irrelevant. If you listen to nothing else on business model innovation, listen to these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reach new customers and stay ahead of your competitors by reinventing your business model.

مكننا جميعاً أن نصبح مسوّقين بارعين مما ستكتشفه في هذا الكتاب: - ۹ إستراتيجيات تسويق رابحة. - ۸ إستراتيجيات للعلامة التجارية الصورة المشتركة. - ٦ إستراتيجيات خاصة...

Dans son livre de référence, L'investisseur intelligent, Benjamin Graham développe sa philosophie de l'investissement « dans la valeur ». Ce livre explique aussi pourquoi rencontrer le succès en Bourse ne coule pas de source. Il explique les grands principes de la sélection de titres en mettant l'accent sur les avantages de la simplicité en gestion de portefeuilles.

Stories matter. Written by renowned psychoanalyst, leadership scholar, and executive coach, Manfred Kets de Vries, this book uncovers, explains, and captures the power and art of storytelling at work and in life, and how it can be applied in organizations to powerful effect. Our talent in telling stories makes us more effective. When we talk about events, characters, actions, themes, feelings, and ideas, storytelling is a way to communicate our message. The stories we tell inform, influence, entertain, and shape our lives and those of other people.

This essential guide reinvents selling for today’s B2B market, showing sellers how to overcome stalled deals and customer indecision.

Are you a startup founder with a great product but no sales? Do prospective clients say your product is interesting, but no one’s buying? Collin Stewart, founder and CEO of Predictable Revenue, shares hard-earned lessons about navigating the chaos of a startup and the daunting task of finding your first customers. The Terrifying Art of Finding Customers is a straight-talking guide for founders focused on tackling the essential steps to growth in the right sequence.

This is an updated version of the book that accurately predicted the global stock market crash of 2008, the bursting of the real estate bubble, and Ben Bernanke's unprecedented overreaction via quantitative easing programs. First published in 2008, the book quickly became a best seller not just...

The definitive story of Amazon.com, one of the most successful companies in the world, and of its driven, brilliant founder, Jeff Bezos. Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to...

If you read (or listen to) nothing else on strategy, listen to this book. This selection of current and classic Harvard Business Review articles will help you understand the dynamics of competition, find new sources of advantage, and create and capture lasting value.

James Altucher, the noted entrepreneur, venture capitalist, bestselling author of Choose Yourself, and host of the podcast The James Altucher Show—which has over 40 million downloads—has interviewed 15 of the most successful people in the world to figure out just what makes them tick. And the conclusions might surprise you. From the founder of Spanx to the entrepreneur behind Home Depot, from a craft beer aficionado to the investors on Shark Tank, these visionaries honed their ideas and creativity, and used what they loved as a compass to guide their curiosity.

Este livro não é mais uma bala de prata administrativa nem alguma estratégia da moda. Ele não contém teorias. Baseia-se em experiências reais, em sabedoria prática e em verdades atemporais. Mais importante: funciona. O que ensino aos líderes de empresas é simples, mas não simplista. Junte-se a mim nesta viagem para controlar melhor seus negócios e ter mais equilíbrio, melhores resultados, mais diversão e mais lucratividade.

Uncover the secret to financial success with advice from self-made millionaire Felix Dennis. Felix Dennis is an expert at proving people wrong. Starting as a college dropout with no family money, he created a publishing empire, founded Maxim magazine, made himself one of the richest people in...

Working Backwards is a practical guidebook and a corporate narrative, filled with the authors’ in-the-room recollections of what “Being Amazonian” is like and how it has affected their personal and professional lives. They demonstrate that success on Amazon’s scale is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously executed principles and practices - shared here for the very first time.