Titoli in Piccola impresa e imprenditorialità

Cos'è una start-up? Come si definisce e quali sono le caratteristiche specifiche di una start-up? È una parola che ultimamente sentiamo molto in tv o che leggiamo spesso sui giornali anche se nella maggior parte dei casi non è utilizzata con una grande cognizione di causa. Ci raccontano tutti i giorni storie di giovani che hanno avuto successo dalla sera alla mattina semplicemente grazie a un'idea rivoluzionaria, ma in realtà la questione non è così semplice.

Innovation-ish: How Anyone Can Create Breakthrough Solutions to Real Problems in the Real World is your no-nonsense guide to unlocking your innate creativity. Expertly crafted by design strategist Richard Braden and cognitive scientist Tessa Forshaw, this book skips the fluff and dives straight into actionable strategies to ignite your innovative potential.

เริ่มต้นจากความเชื่อ แล้วโอกาสจะตามมา... พบกับแนวทางในการเปลี่ยนโอกาสให้เป็นจริง จากบ๋อยเสิร์ฟอาหาร...

This audiobook is narrated by an AI Voice. Stop building products nobody wants. Most entrepreneurs start with an idea, spend months creating a product, and only then discover that the market does not care. The result is wasted time, wasted money, and unnecessary frustration. Audience First...

Are you ready to take your startup to the next level? Understanding user psychology is the difference between startups that go viral, and those that go splat. Outrageous Startup Growth is your playbook to adopt the mindset and strategies that drive explosive business success. Packed with real-world lessons, psychological insights, and actionable frameworks, this book is a must-listen for entrepreneurs, product managers, and anyone looking to grow their business sustainably.

Em 2044, o Cooperativismo Moderno celebrará dois séculos de existência. Neste livro, o autor e palestrante Alexandre Garcia Speaker convida você a embarcar em uma jornada rumo a esse futuro, preparando-se para que sua cooperativa esteja pronta para essa comemoração histórica. A partir dos Sete Princípios do Cooperativismo, Alexandre Garcia Speaker apresenta caminhos concretos para fortalecer sua COOP e prepará-la para um futuro sustentável, democrático e humano.

Empreender sem complicação — Planejamento e estratégia para fazer seu negócio prosperar apresenta a você as melhores estratégias para consolidar sua marca no mercado, diferenciando seu empreendimento da concorrência e conquistando a preferência dos clientes; ensina a importância de manter uma boa gestão financeira, mesmo sem ser um administrador profissional, para garantir a saúde de seu negócio; e mostra como a inovação é importante para destacar seu produto ou serviço diante de seu público-alvo.

¡Psst, psst! Hey, tú… sí, tú. Ya basta de vivir en el mundo de las ideas. La creatividad no se trata solo de encontrar el hilo negro, sino de traerlo a la realidad Crear implica definir metas, tomar decisiones, presentar la idea, comunicar a otros su valor y establecer alianzas, pero también superar miedos, aprender a negociar, dominar el ego, convivir con el fracaso, soltar el control y disfrutar el proceso.

How to harness customer demand to fuel your business growth Rob Snyder followed all the traditional advice for launching a startup. He did his research, ran experiments, raised millions in venture capital, but his company struggled to get off the ground. It wasn't until he left the standard...

The Art of War by Sun Tzu has been a much-studied work of military strategy for hundreds of years, influencing great leaders in all walks of life. Here, respected business journalist Mark Smith applies the lessons to the role of the entrepreneur by showing how the axioms of General Sun Tzu apply to business and other ventures to develop strategies for long-term success.

Most nonprofit fundraising events lose money. They burn out staff, exhaust volunteers, and produce marginal results that barely justify the effort. But they don't have to. "Let's Throw a Party: The Insider's Guide to Events That Actually Raise Money" cuts through the fluff and delivers hard-won...

In today's fast-paced networked economy, professionals must work harder than ever to maintain and improve their business skills and knowledge. But technical mastery of one's discipline is not enough, assert professional advisors David H. Maister, Charles H. Green, and Robert M. Galford. The key to professional success, they argue, is the ability to earn the trust and confidence of clients. In this 20th anniversary edition, Maister, Green, and Galford enrich our understanding of today's society and illustrate how to be effective communicators in a digital world. 

Ray Kroc fu un imprenditore, commerciante e finanziere, famoso per essere colui che comprò McDonald's ai fratelli Richard e Maurice McDonald nel 1955, 15 anni dopo la sua fondazione, facendo diventare un piccolo ristorante di provincia uno dei business più redditizi della storia. Nonostante non sia stato lui il creatore di McDonald's, fu lui a fondare la catena di fast food come la conosciamo oggi e il responsabile della sua internazionalizzazione ed espansione in America e all'estero.

Ti senti prigioniero della tua azienda? “Non ci sei mai!” è la frase che ti ripetono più spesso i tuoi cari? Sei sempre stato abituato a pensare che lavorare senza sosta, incessantemente, sette giorni su sette, sia l’unico modo per farcela e raggiungere grandi risultati. Ti senti intrappolato in un loop di lavoro infinito e ininterrotto...il tuo sogno più grande è diventato la tua prigione! Adesso sei diviso dai sensi di colpa…se provi a delegare le tue mansioni in azienda hai paura che nessuno sia in grado di raccogliere il tuo testimone portando gli stessi risultati.

If you had the opportunity to work where, when, and with whom you wanted - all while getting paid very well - would you take it? Self-made multimillionaire and best-selling author Michael Masterson did, and with Ready, Fire, Aim he'll show you how to do the same.

The inspiring, life-changing bestseller updated for its 15th anniversary with a new foreword by the author In 2009, Simon Sinek ignited a movement to help people find a greater sense of purpose at work and added a new word to the lexicon of business: WHY. People and companies now regularly talk...

Entrepreneurs have a problem: startups. Almost all startups either fail or never truly reach a sustainable size. Despite the popularity of entrepreneurship, we haven't engineered a better way to start...until now. What if you could skip the startup phase and generate profitable revenue on day one? In Buy Then Build, acquisition entrepreneur Walker Deibel shows you how to begin with a sustainable, profitable company and grow from there.

¿Por qué algunas personas son más exitosas que otras? El 95 % de todo lo que piensas, sientes, haces y logras es resultado del hábito. Simplificando y organizando las ideas, Brian Tracy, experto en temas de liderazgo, estrategia, creatividad y psicología del éxito, ha escrito magistralmente un libro de obligada lectura sobre hábitos que asegura completamente el éxito personal.

Hai il sogno di creare una startup e non sai come fare? Sei in cerca di finanziamenti per concretizzare la tua impresa e ti hanno richiesto un business plan? Sei a zero e vorresti essere ispirato per rendere sexy la tua idea di impresa? Beh, complimenti... sei nel posto giusto! Spero tu abbia già ascoltato il mio precedente libro sui 100 Business online perchè questi ne è la ovvia prosecuzione!

NEW YORK TIMES AND WALL STREET JOURNAL BESTSELLER From two winners of the 2024 Nobel Prize in Economic Sciences, “who have demonstrated the importance of societal institutions for a country’s prosperity” “A wildly ambitious work that hopscotches through history and around the world...