Titoli in Piccola impresa e imprenditorialità

In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is not a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah's Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry, and many other fascinating and diverse true-life examples.

How Silicon Valley’s heartless, baseless, and foolish obsessions—with escaping death, building AI tyrants, and creating limitless growth—pervert public discourse and distract us from real social problems Tech billionaires have decided that they should determine our futures for us...

Napoleon Hill's Golden Rules: The Lost Writings consists of a series of magazine articles Napoleon Hill wrote between 1919 and1923 for Success Magazine. Hill's obsession with achieving material success led him out of the poverty-stricken Appalachian Mountains and filled him with the desire to study successful people.

These articles focus on Hill's philosophy of success, drawing on the thoughts and experiences of a multitude of rags-to-riches tycoons.

In Exit Rich, author and mergers and acquisitions authority Michelle Seiler Tucker joins forces with Sharon Lechter, finance expert and author of Rich Dad Poor Dad, to create a must-have guide for all business owners—whether they’re gearing up to sell a business now or just getting started building out their company into something to sell for a profit in the future. Seiler Tucker’s approach to selling your business for maximum profit combines two of the most powerful elements of her toolkit: the “ST GPS Exit Model” and the “6 P Method”.

"Hidden Champions" - das sind die Weltmarktführer, die kaum jemand kennt. Die meisten von ihnen sitzen nicht etwa im Silicon Valley, sondern in Deutschland, in Österreich und in der Schweiz. Management-Vordenker Hermann Simon prägte den Begriff für die Top-Mittelständler in Nischenmärkten bereits vor 30 Jahren, doch vieles hat sich seither verändert. Nach dem Export-Boom in den Jahren 1990-2010 sehen die Unternehmen sich heute vor großen neuen Herausforderungen.

In today's fast-paced networked economy, professionals must work harder than ever to maintain and improve their business skills and knowledge. But technical mastery of one's discipline is not enough, assert professional advisors David H. Maister, Charles H. Green, and Robert M. Galford. The key to professional success, they argue, is the ability to earn the trust and confidence of clients. In this 20th anniversary edition, Maister, Green, and Galford enrich our understanding of today's society and illustrate how to be effective communicators in a digital world.

Pastor and social benefit fundraising expert Vance Roush delivers an in-depth, hands-on guide to raising money for your church or non-profit through both cash and non-cash donations.

An uplifting and inspiring business memoir for readers who loved Kitchen Confidential, Shoe Dog, A Pirate Looks at Fifty, or anyone seeking inspiration about resilience, leadership, community, and finding joy in life's simple pleasures. What if a simple cheeseburger held the secret to rebuilding...

In The Entrepreneur’s Edge, legendary business coaches Dan Sullivan and Joe Polish bring together a lifetime of hard-won wisdom to help you achieve success that actually feels meaningful. Across six powerful sessions, these two entrepreneurial icons reveal how to grow ambition as a renewable...

The Day the Chariot Moved is a tribute to people who make permanent change happen in one lifetime. A unique book on the imperatives for institutional leadership that is relevant across sectors, it humanizes the development agenda for policymakers in the government. It makes change agents from...

The cry for a more inclusive form of capitalism is growing. But the irony is we are using the same tools that caused the excesses of shareholder capitalism—incentives and regulations—to drive responsible behaviour.Eighteenth-century economist Adam Smith propagated profit maximization as the...

For ambitious entrepreneurs, the greatest threat isn’t market competition or funding—it’s the systemic inefficiency draining their growth potential. Your capacity is directly correlated to the strength of your systems. Celebrated business leader and speaker Dustin Hillis reveals five essential pillars that allow for sustainable scaling: Executive Strategy, Business Development Strategy, Marketing Strategy, Financial Strategy, and Legal Strategy.

Penguin presents the unabridged downloadable audiobook edition of The Econocracy by Joe Earle, Cahal Moran and Zach Ward-Perkins, read by Jonathan Keeble. A century ago, the idea of 'the economy' didn't exist. Now economics is the supreme ideology of our time, with its own rules and language...

The most important brands in the world make us feel something. They do that because they have something they want to change. And as customers, we want to be part of that change. These companies have a reason to exist over and above making a profit: They have a Purpose. Yes, we love the product...

How do you grow your business when you don't have a marketing budget? How do you stand out in a busy world? And what if the answer is right in front of you? 'For me, the newsletter is the most important tool I have in building a global denim brand. Second only to the sewing machine.' So writes...

Would you like to start your own home-based business that would make you thousands of dollars within 6 months starting with $2000 or less? If you answered yes to that, this is the most important book you will ever listen to. My name is Michael Ezeanaka and I am a 6-figure online marketer, serial entrepreneur, investor, #1 best-selling author, and the founder of Millennium Publishing Ltd. I want to show you how you can make a FORTUNE selling your own products on Amazon!

In Mission Entrepreneur Jen Griswold, veteran, CEO, and mentor, shares the journey that led her from 20 years in the military to over $20 million in annual sales. As a wife and mother with a full-time career, Jen watched her peers as they experienced the struggles of keeping their careers afloat while managing family, relocations, and the demands of a busy life. The lessons she learned from her time in the military can be applied to start-ups, to help you launch your business, build wealth, and find happiness.

Organizations are facing an engagement crisis. Not surprisingly, these stakeholders have developed deflector shields to protect themselves. Only a privileged few organizations are allowed to penetrate the shield, and even less will meaningfully engage. To penetrate the shield, and engage the audience, organizations need an edge. Gamification has emerged as a way to gain that edge and organizations are beginning to see it as a key tool in their digital engagement strategy.

Budding entrepreneurs face a challenging road. The path is not made any easier by all the cliches they hear about how to make a start-up succeed - from platitudes and conventional wisdom to downright contradictions. This witty and wise guide to the dilemmas of entrepreneurship debunks widespread misconceptions about how the world of start-ups works and offers hard-earned advice for every step of the journey.

Piensa estratégicamente ofrece consejos prácticos y sugerencias para ayudar a ver la perspectiva desde un panorama general en todos los aspectos del trabajo diario, desde la toma de decisiones hasta el establecimiento de las prioridades del equipo. Aprenderás a: entender la estrategia de tu organización; alinear al equipo en torno a los objetivos clave; centrarte en las prioridades más importantes; detectar tendencias en tu empresa y en tu sector; tener en cuenta los resultados futuros a la hora de tomar decisiones; gestionar las compensaciones; adoptar una mentalidad de liderazgo.